Diego Sibaja Hernández Email & Phone Number

San Pedro, San Jose, Costa Rica

Costa Rica

San Jose, Costa Rica

• Managed marketing and advertising highly complex campaigns delivering and surpassing expected business goals and KPIs.• Led the international-expansion marketing and advertising department, contributing to team performance, enablement and results, saving overall team training readiness timeframe by 60%.• Defined end-to-end campaign planning process, including resource headcounts, budget, and team workflow, ensuring efficient execution and ROI.• Advised Latin America marketing executives on campaign strategy, creative direction and goal achievement.• Optimized marketing process and investment based on data-driven performance and results, growing the overall department campaign results by 10% in 2023. • Developed new creative ideas and processes, implementing new methodologies on campaigns and results tracking.• Directed business reviews to ensure goal achievements and identifying areas of improvement and opportunities.• Collaborated with direct account teams, partner teams, internal and external stakeholders, including executives and directors, achieving project execution and generating substantial revenue for the company.

San Jose, Costa Rica

•Project management o on 500+ advertising campaigns with internal departments such as Design, Ad Ops, Quality Assurance, and sales sales, ensuring successful execution and performance.•Managed project communications and status to internal and external stakeholders.•Resolved problems that appeared during the campaign lifecycle through data analysis, resulting in new processes and project improvements.•Developed end-to-end campaign management for the company’s strategic business areas.•CreateCreated processes and manuals for internal departments and advertisers advertisers.•Worked as the main point of contact for advertisers regarding creatives and internal policies.

Heredia, Costa Rica

• Supervised internal teams through performance tracking and feedback.• Presented KPI reports and results to senior management areas and leaders.• Developed robust documentation of customer-specific processes related to content and implementation testing processes allowing the advertiser to receive data on the right time for decision making.

Heredia

• Responsible for content development and digital content deployment, as well as specializing to focus on content development/modification vs. data segmentation/configuration.• Import and/or segmentation of the audience/data and configuration of sending parameters/automation, creative editing and generation of tests, reports/exports related to the execution of the implementation.• POC for initiatives such as ecological blue flag, organic products fair, among others.

Costa Rica

• Planning executive meetings between stakeholders, managers and directors from different regions of the world.• Programming of special events with a high impact on the results of the company.• Monitoring, control and sending of expenses to be financed based on the current policies and budget.• POC for stakeholders and managers for information, planning and control.

San Jose, Costa Rica

• Review and analysis of reports to guarantee the integrity of the information.• Report management to track all audit information, as well as monitor and report all findings and incidents to ensure proper resolution.• Communication with the support areas that will provide the data and information required for account audits.• Responsible for data cleaning, data accumulation and data analysis.

San Jose, Costa Rica

• Responsible for reviewing and auditing incidents, email and phone interactions.• Responsible for facilitating calibration sessions regarding the quality program.• Responsible for identifying areas of service improvement and developing programs that improve overall quality.• Responsible for coaching and training individuals or groups as required by the company.

Heredia

• Answer inquiries by clarifying desired information.• Resolve problems by clarifying issues; researching and exploring answers and alternative solutions• Fulfill requests by clarifying desired information.• Maintain call center database up yo date by entering information.• Enhanced organization reputation by accepting ownership for accomplishing new and different requests.

Master Of Neuromarketing And Consumer Behavior, Marketing, Master

Bachelor Of Business Administration - Bba, Marketing, Bachelor Of Business Administration - Bba

Master'S Degree, Marketing/Marketing Management, General