Diego Sibaja Hernández Email & Phone Number

San Pedro, San Jose, Costa Rica

Costa Rica

San Jose, Costa Rica

• Managed marketing and advertising highly complex campaigns delivering and surpassing expected business goals and KPIs.
• Led the international-expansion marketing and advertising department, contributing to team performance, enablement and results, saving overall team training readiness timeframe by 60%.
• Defined end-to-end campaign planning process, including resource headcounts, budget, and team workflow, ensuring efficient execution and ROI.
• Advised Latin America marketing executives on campaign strategy, creative direction and goal achievement.
• Optimized marketing process and investment based on data-driven performance and results, growing the overall department campaign results by 10% in 2023.
• Developed new creative ideas and processes, implementing new methodologies on campaigns and results tracking.

San Jose, Costa Rica

• Project management o on 500+ advertising campaigns with internal departments such as Design, Ad Ops, Quality Assurance, and sales sales, ensuring successful execution and performance.
• Managed project communications and status to internal and external stakeholders.
• Resolved problems that appeared during the campaign lifecycle through data analysis, resulting in new processes and project improvements.
• Developed end-to-end campaign management for the company’s strategic business areas.
• CreateCreated processes and manuals for internal departments and advertisers advertisers.
• Worked as the main point of contact for advertisers regarding creatives and internal policies.

Heredia, Costa Rica

• Supervised internal teams through performance tracking and feedback.
• Presented KPI reports and results to senior management areas and leaders.
• Developed robust documentation of customer-specific processes related to content and implementation testing processes allowing the advertiser to receive data on the right time for decision making.

Heredia

• Responsible for content development and digital content deployment, as well as specializing to focus on content development/modification vs. data segmentation/configuration.
• Import and/or segmentation of the audience/data and configuration of sending parameters/automation, creative editing and generation of tests, reports/exports related to the execution of the implementation.
• POC for initiatives such as ecological blue flag, organic products fair, among others.

Costa Rica

• Planning executive meetings between stakeholders, managers and directors from different regions of the world.
• Programming of special events with a high impact on the results of the company.
• Monitoring, control and sending of expenses to be financed based on the current policies and budget.
• POC for stakeholders and managers for information, planning and control.

San Jose, Costa Rica

• Review and analysis of reports to guarantee the integrity of the information.
• Report management to track all audit information, as well as monitor and report all findings and incidents to ensure proper resolution.
• Communication with the support areas that will provide the data and information required for account audits.
• Responsible for data cleaning, data accumulation and data analysis.

San Jose, Costa Rica

• Responsible for reviewing and auditing incidents, email and phone interactions.
• Responsible for facilitating calibration sessions regarding the quality program.
• Responsible for identifying areas of service improvement and developing programs that improve overall quality.
• Responsible for coaching and training individuals or groups as required by the company.

Heredia

• Answer inquiries by clarifying desired information.
• Resolve problems by clarifying issues; researching and exploring answers and alternative solutions
• Fulfill requests by clarifying desired information.
• Maintain call center database up yo date by entering information.
• Enhanced organization reputation by accepting ownership for accomplishing new and different requests.

Master Of Neuromarketing And Consumer Behavior, Marketing, Master

Bachelor Of Business Administration - Bba, Marketing, Bachelor Of Business Administration - Bba

Master'S Degree, Marketing/Marketing Management, General