• Drive school enrollment goals for marketing department and achieve channel alignment via school- and state-specific marketing strategies• Continually review, analyze, and optimize marketing channel performance by state for all schools and provide partners with regular performance feedback and reporting• Collaborate with internal teams to ensure strategy/execution plan alignment for all schools, communicating necessary context, school specific nuances, and insight to drive school-specific marketing efforts, and nurture growth opportunities. • Serve as the marketing point of contact for all school customers and hold regular marketing meetings with schools, as needed• Manage requests and feedback from individual schools and other stakeholders and effectively engage appropriate marketing subject matter experts as needed• Serve as the marketing department lead and main point of contact on new school launches and other key initiatives,• Lead go-to-market strategy meetings, overseeing project management, and cross-functional team participation • Review and gather input on marketing language in school agreements and contracts• Coordinate presentation materials and attend board meetings, in identified cases and attend school account meetings to address key marketing initiatives• Manage team that works with school marketing reps to help ensure consistency across schools, increase accountability, and measure effectiveness and success

• Based on experience, I was asked to transition to a newly created role within our department.• Responsible for: Planning, designing, creating and executing multi-tactic marketing programs to drive pipeline acceleration through programs focused on: supplemental acquisition, accelerating demand and accelerating conversions.• Tactics- content syndication, email marketing, events and webinars, direct mail, telemarketing, print advertising, internal and external newsletters.• Develop marketing messaging materials targeted to buyer personas and tailored to specific states and accounts. Inform customers and prospects of Lexia’s thought leadership, build brand awareness, and establish Lexia Learning as the market leader in literacy learning. Build strong partnering relationships, collaborate, and manage inside and external resources as needed to execute programs.• Analyze results of marketing programs and identify ways to improve effectiveness. • Identify, qualify, and manage internal and outside agencies as needed to execute activities.

• Develop and create annual marketing plans and identify the knowledge the sales team needs to be successful. Develop and execute customer acquisition programs to drive significant customer and sales growth in assigned region.• Manage all field activities including direct mail, conferences, summits, social, webinars and more. Manage all events regionally by leading cross functional teams. Create, test, and optimize campaigns iteratively to maximize conversion.• Provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.• Partner with Product Marketing, Solutions Marketing, Sales, and external resources to create targeted messaging and content to support brand awareness and demand generation. Provide highly disciplined project management and excellent communication across functional teams.

• Developed and reimagined marketing and field programs that activated currently enrolled families to grow annual lead volumes.• Programs managed contributed to 17% of new starts each school year.• Supported the implementation of social media moderation and listening strategies to support brand. Delivered customer centric social moderation strategy and support social media community moderation in line with the moderation policy for each community.• Continuously improved programs by capturing and analyzing the appropriate data/metrics, insights, and best practices, and then acting on the information. Collaborated with other departments (program managers, enrollment, state relations) to manage reputation, identify key players and coordinate actions.• Managed budget for word-of-mouth marketing programs. Identified and coordinated outreach for PR and social campaigns.

• Promoted to position after two years and lead the strategy and the execution of launching new 200+ programs for the division’s largest account at the time, ASU.• Hired, coached, and developed high performing teams of account managers and channel owners (Direct Reports 5 | Indirect Reports 25).• Tech focused- Supported Analytics, CRO, Web Development and Market Research with strategy and communications.• Prepared and presented data, strategy and recommendations for both internal and external stakeholders.• Managed complex cross-functional relationships that include Analytics, Media, Brand, Web Development, IT, Research, Recruitment, Product, Partnerships and Retention. Improved conversions of new program launches and other KPIs through A/B testing.

• Shifted to Edtech to solidify my marketing skills, learn the corporate environment, and have more room for growth/impact.• Managed and supported online academic programs for Villanova, Wake Forest, and Misericordia Universities by providing oversight on the planning, implementation, development, and servicing of new marketing ideas through information gathered from analytics.• Executed and provided service management of marketing objectives through integrated, multi-channel, consumer marketing programs.• Developed strategies and analyzed data from channels such as SEO, Earned Media, Paid Media, and Email.• Supported communications projects and initiatives for various components of the marketing life cycle. Provide insights and strategies through detailed presentations and data. Created buy in from multiple constituents in a collaborative, multinational, cross-functional environment.

• Promoted after helping build the foundation of the agency and we began to branch out beyond referrals. This role allowed me to oversee referral marketing as a director and support the building of new verticals for LUX. • Developed and implemented annual marketing plans in conjunction with our client’s marketing plans.• Responsible for Hiring, training, coaching teams to meet company goals (Direct Reports: 3)• Role allowed me to wear many hats within the agency environment. Developed core skills in leadership, negotiation, sales, customer service, graphic design, video, and marketing.

• Manage/schedule staff, develop and implement annual marketing plans and provide account management• Promoted over 30 brands in hotel locations in Central Florida area through events and referral programs • SEO (On and Off-Page) Management, Social Media Strategy, Brand and Personality Management• Created integrated projects for online and offline outputs, produced designs for internal and external communication and ensuring that all work produced is accurate, high quality and within brand guidelines

• After graduation, I struggled to find my first formal marketing role. I designed a new plan and presented it to my general manager. This plan involved me stepping away entirely from serving and taking on more responsibilities that would impact the business. My role served three major functions: sales building, referrals, and local events.• Responsible for: reimagining the restaurant’s referral marketing program, Managing Local Marketing, developing a sales builder program and supporting social media/video programs.

• I was able to earn my degree, work a marketing internship designed by myself, and serve tables.• Responsible for: graphic design- designed all flyers and ads the restaurant ran during this time and local marketing.

• First Job in High School- Worked my way through the food and beverage department• Ensure customer satisfaction by providing excellent service; addressing customer and partner concerns. • Conduct daily inventory to order and replenish stock; organize and maintain supplies.