Hired a twenty professionals including web developers, back-end developers, marketing specialists and operations specialistsOperated as the scrum master leading Castor's product and engineering team comprised of a dozen developers operating with agile methodologies including 2-week sprintsLed the design and development of Castor's card issuing and payments infrastructure, processing over 30K transactions / month and generating $350K USD in monthly GMVDesigned and implemented a KYC and underwriting process to prevent fraud Designed and launched Castor's savings product in collaboration with brokerage firms in MexicoGrew business to 5,000 monthly active customers and $450KARR in 12 months

Helping companies build stronger brands and businesses using customer research insights to to establish stronger relevance with customers and key stakeholders.Worked with companies in the US, LATAM and China across industries including financial services, B2B and consumer tech, and healthcare.Leading multi-disciplinary teams of strategists, research specialists and designers to help companies not just develop data-driven growth strategies, but also bring them to market.

QuirktyTV - "Squarespace for SmartTV Apps"QuirkyTV lets you quickly and easily launch your own branded TV apps on the most popular SmartTV platforms (e.g. AppleTV, Roku, Amazon Fire, etc), with no coding required and at a very low cost!

- Manage client relationships on over a dozen gigs and counting - Lead development teams including sprint management, development and QA of web and mobile applications - Lead gig ops including scoping, budgeting and team resourcing and milestone planning

ACHIEVEMENTS:• Wrote copy & designed structure of automated cold drip-email campaigns that helped double sales• Improved exhibitor experience by analyzing experience journey and identifying opportunities for automation and improvement of onboarding processes• Transitioned engineering from an outsourced agency to in-house development

ACHIEVEMENTS:• Conducted preliminary user research to identify pain points and validate the market opportunity• Collaborated with designers & engineers to develop & launch the Banter & BanterTV applications• Created a go-to-market strategy combining various traction channels including social media, event marketing, partnerships & viral marketing that helped surpass 60,000 downloads & 10,000 MAU’s• Wrote copy & designed graphics for e-mail marketing, boosting user engagement and retention• Raised six-figure seed round, managed team of 3 employeesABOUT BANTERTV:BanterTV is a new digital channel designed specifically for use at bars & restaurants.It lets businesses get more use out of their existing televisions by letting them easily show promotions & photos, as well as make money from the commercials shown on their TV's.In between the promotions, photos and commercials, the channel will show content designed for audiences at bars & restaurants (e.g. short videos that don't require sound), & can choose from different themes to fit a specific mood.

Around Labs is a boutique development agency focused on helping entrepreneurs and startups bring new products to market.We won't just develop anything an entrepreneur is willing to pay for, but will rather work alongside them to help them identify the right value proposition, go-to-market strategies and development cycles to maximize the probability of success at the lowest cost.While our expertise lies in native mobile applications for iPhone and Android, we've also developed web products and TV products (AppleTV, Android TV, etc.)

CLIENT – WIRELESS CARRIER.• Conducted Voice-of-Customer research through a quantitative study of 4,000 wireless consumers, focus groups & In-Depth-Interviews to identify & quantify new brand positioning alternatives• Launched “Un-Carrier” brand positioning, developing the value proposition & product roadmap• Re-designed brand performance tracker, identifying key metrics to track for executive scorecardsCLIENT – BOAT MANUFACTURER• Created a customer segmentation of the boating industry, along with corresponding customer personas, using a quantitative study of 1,000 boat owners, for a client with 7 different boat brands • Identified target segments for each brand using brand metrics & competitive landscape assessment • Developed a go-to-market strategy & detailed marketing playbooks for the client marketing teams

Reduced costs by optimizing distribution network for CPG client in Mexico