Diego Ortiz De Zevallos Email & Phone Number

Madrid, Es

London, England, Gb

London, England, Gb

• General Manager for the Iberian markets (Spain and Portugal) and iterim Gneral Manager for Sweden and Denmark. Heading all functional teams (Finance, Marketing, Retail, People, Legal) and distribution channels. 360 omnichannel view of the operation with over 450 employees and 200 stores, .com, 25 wholesale partners. Reporting into the Executive Leadership Team. • Responsible for the P&L of four European markets and over 50M euros of TO per year. Achieved highest EBITDA %TO in the European region in 2023 and highest global LFL sales growth in Spain (+7% vs. market at +3.5%); best company recovery post pandemic slump.• Launched new distribution model from stores for the digital channel’s last mile delivery achieving savings of over 200k per year. Improved conversion by 2pp.

London, England, Gb

Leading the full 360 marketing scope from product conception (NPD), complete marketing mix, and global launch strategy.Cross-category Marketing Director for Body care, Skincare, Make-Up, Fragrance, and Haircare categories.Leading a team of 16: 3 Heads of Marketing and 13 Brand Managers, reporting into the Global Brand Director (Board).

London, England, Gb

Global Head of Marketing Skincare. New product development, innovation, media and retail strategy. Reporting into the Global Brand Development Director.

London, England, Gb

Senior Brand Manager in the Skincare category driving new product development and portfolio expansion strategy on key growth driving ranges: Anti-ageing, Acne and Men (+10% vs. flat retail channel). Manager of 3 people, reporting into the Head of Marketing.• Led the brand’s global image/communication repositioning project ‘Naturality’ working as the only marketing representative with cross-functional Senior Directors. Presented a 3-year action plan to the ExCom & CEO and received full approval; started implementation in the first quarter campaign doubling skincare growth vs. 2016.• Launched over 15 new products, all outperforming budget. Latest launch reached # 1 in-store worldwide only 2 months after launch – presented product success story to over 400 colleagues including ExCom and Zone Managers. Led the launch of the Oils of Life anti-ageing range, which won the UK Cosmopolitan beauty award.• Selected amongst global managers (top 30) to work with external consultants on the restructuring proposal for the brand’s change in ownership from the L’Oreal group to Natura & Co.• Promoted to Director after 6 months in the category and confirmed by Senior Management as a Talent Profile (top 10% performance managers). Youngest Director brand-wide managing the largest product portfolio.

Paris, Fr

• Responsible for the brand’s 2015 and 2016 Christmas campaigns. Conceptualised and tracked the production and delivery of 110 gift sets accounting for 40% of annual brand sales. Manager of 2 people, reporting into the Marketing Director and Deputy Brand Manager.• Worked closely with both Asian and European vendors to deliver the gift sets on time – from tender process, to weekly production follow-up, to market delivery. Chosen as the only marketing representative to travel with the Head of Operations and present the brand’s gifting strategy to new vendors in Hong Kong. Signed 2 new vendors.• Installed a new Christmas concept/theme in line with the brand’s Forever Against Animal Testing campaign. The accompanying campaign video was recognised as port of the top 10 UK holiday ads.• Early promotion into the Skincare team in May 2016 (1 year vs. 2.5 years of peer average) for newresponsibilities leading the Anti-ageing and Men ranges.

Paris, Fr

• Responsible for the re-launch of the Acne range within Vichy, the #1 dermocosmetic brand from the world’s beauty leader.• Executed a winning product mix – approved by the Vice President of the Division – drawing in credibility through a new expert advice board. Shift in results from -10% (end 2012) to +1% (end 2013) on a stagnated market. Presented this best practice in the group’s World Wide Meetings to over 30 country managers and Zone directors.• Performed monthly financial and market analyses in tandem with budgeting 350k€ for the creation of TV, digital, and press campaigns with a global agency.• Promoted into an International Marketing Division role abroad (achieved rarely before 5 years of service).

Paris, Fr

• Performed commercial training in local market. Opened 200 new POS for La Roche Posay and validated the 2013 budget with Paris zone management. Secured a continuous double-digit growth.• Confirmed into the International Marketing Division in Paris (only foreigner to receive a permanent offer).

Paris, Fr

• Supported the coordination of Latin America & Africa and Middle East zones for La Roche Posay and Vichy brands. Direct report into Division Zone Directors and Market heads. • Review and creation of countries' product launch and positioning strategies. Evaluation of country's figures, sale evolution, and marketing initiative recommendations. • Only intern to present in the Division’s World Wide Meeting. Offered a permanent position during the internship (1 of 2 interns out of 14 who received an offer).

Double Degree Diploma Ba/Ma, History & Marketing

Masters, Marketing Studies

International Bacalaureat