Diego A. Campos M. Email & Phone Number

Panama

Panamá

LAPAC (Latin America & Asia Pacific) Assortment Planning Manager

Panamá

Manage and optimize the portfolio strategy for the different countries in Latam through a developed understanding of the markets in order to achieve strategic objectives and sales objectives. Define the complete pricing architecture in Latin America, balancing the global proposition and market needs/realities. Find and prioritize new product opportunities for local markets, as well as manage newness assortment and acquisitions.

Panamá

Ensure Latam merchandising strategies and assortments respond to local consumer needs, as well as merchandising performance KPIs are met for O&O, Online and Franchisee channels. Track risks and opportunities within Quarter plans, budgets, and forecasts through the merchandising financial planning processes in charge (GBR, OTB, Scorecard). Define the complete pricing architecture in Latin America, balancing the global proposition and market needs/realities. Design of the mechanics, assortment and, conditions of the promotional calendar.

Panamá

Expertly guide and direct all phases of development, planning, design, and execution of commercial planning and merchandising strategies across the Latin American region. Manage a team in launching promotional initiatives for the cosmetics business unit representing fragrances, makeup, skin care and personal care in the Caribbean, Chile, and US markets. Lead the creation of innovative business models that integrate digital business opportunities to expand revenue growth and client sales.

Panamá

Drove the planning of the primary business commercial strategy to promote growth and revitalize brand awareness and market share. Spearheaded the implementation of sustainable and effective new commercial strategies to boost new product launches. Consulted on how to execute a digital plan that boosted the conversion rate and sales per ticket.

Panamá

Performed statistical and qualitative analyses of sales trends to create forecasts to anticipate market trends. Identified opportunities to optimize client portfolios through targeting un-met needs.

Colombia

Created trade marketing strategies aligned with the marketing and sales plans focused on effective events for the shoppers, clients and development of the B2B channels, supported by point of sale materials, visibility plans, merchandising devices, advertisements, medical congresses, and launches for OTC and consumer goods division. Managed the $300K trade marketing budget to ensure funds were allocated to appropriate resources. Served as the liaison between the company and promotional partners and agencies.

Colombia

Generate accounting notes, income statement and settlement of tax payments through the SIIGO Accounting system. Audit bank movements and legalize payments to suppliers.

Programa Avanzado De Gestión Y Marketing De Productos Y Servicios De Lujo, Business Administration And Management, General

Master In Marketing Direction And Commercial Planning Management, Marketing

Master’S Degree In Marketing, Marketing Internacional

Certified Scrum Master, Metodologías Ágiles

Activities and Societies: Curso con Kleer

Administración De Empresas

Activities and Societies: Grupo de Investigación InnoveExcelencia Académica al cierre de la carrera.