Engaged in image research through conventional channels such as stock vendors and User-Generated Content (UGC), primarily sourced from social networks, for creative media projects targeted at the North American market. In my role as an audiovisual media researcher, I am tasked with adapting videos, photos, and creative text to craft the desired commercial or advertising campaign for clients. My responsibilities also include continuous research to identify and comply with copyright holders.

Engaged in image research through conventional channels such as stock vendors and User-Generated Content (UGC), primarily sourced from social networks, for creative media projects targeted at the North American market. In my role as an audiovisual media researcher, I am tasked with adapting videos, photos, and creative text to craft the desired commercial or advertising campaign for clients. My responsibilities also include continuous research to identify and comply with copyright holders.

Amidst the challenges posed by the COVID-19 pandemic, I felt compelled to undertake a professional reinvention, leading to the establishment of IFiv5. This marketing consultancy specializes in enhancing the consumer experience.

Reporting directly to the operations manager, I led the marketing and visual merchandising teams (both direct and indirect) for the company's outlet operations, encompassing single-brand and multi-brand operations across 30 points of sale. I managed branding strategies across online and offline channels, campaigns, and the retail calendar, fostering relationships with media outlets and suppliers. Additionally, I oversaw CRM strategies and provided artistic direction for creating showcases… Show more Reporting directly to the operations manager, I led the marketing and visual merchandising teams (both direct and indirect) for the company's outlet operations, encompassing single-brand and multi-brand operations across 30 points of sale. I managed branding strategies across online and offline channels, campaigns, and the retail calendar, fostering relationships with media outlets and suppliers. Additionally, I oversaw CRM strategies and provided artistic direction for creating showcases, furniture, sets, campaigns, and materials production management. Show less

Reporting directly to the Head of Marketing, I led the trade marketing team in order to renew the department, bringing innovations and unprecedented actions to be applied with the franchisees of the brands.Main functions included relationship with the group of franchisees, development of trade marketing strategies for the entire group and for specific operations, negotiation with communication agencies, media and local PR vehicles, media development and marketing planning, search and… Show more Reporting directly to the Head of Marketing, I led the trade marketing team in order to renew the department, bringing innovations and unprecedented actions to be applied with the franchisees of the brands.Main functions included relationship with the group of franchisees, development of trade marketing strategies for the entire group and for specific operations, negotiation with communication agencies, media and local PR vehicles, media development and marketing planning, search and development of innovations for the POS . Show less

Reporting directly to the Latam Manager and the executive board in Italy, I assumed the role of Head of Visual Merchandising and Trade Marketing LATAM across six different operations within the company, which include Travel Stores, Outlets, Wholesale, and Retail for the brands Armani Jeans, Armani Exchange, and Armani Collezioni.My responsibilities included aligning and adapting POS strategies for the LATAM market, monitoring performance metrics, managing the department's team and… Show more Reporting directly to the Latam Manager and the executive board in Italy, I assumed the role of Head of Visual Merchandising and Trade Marketing LATAM across six different operations within the company, which include Travel Stores, Outlets, Wholesale, and Retail for the brands Armani Jeans, Armani Exchange, and Armani Collezioni.My responsibilities included aligning and adapting POS strategies for the LATAM market, monitoring performance metrics, managing the department's team and budget, implementing and adjusting the retail calendar, overseeing import logistics, and negotiating with suppliers. Show less

As part of the Visual Merchandising and Design team, I worked directly with the 12 brands that are part of the group. I actively participated in the start of operations for Diesel and Coach in Brazil, in addition to opening a new retail channel for New Balance.Some of my assignments included the definition of POS strategies in operations starts in Brazil, development and art direction in communication projects and showcases for the POS, relationship and negotiation with internal… Show more As part of the Visual Merchandising and Design team, I worked directly with the 12 brands that are part of the group. I actively participated in the start of operations for Diesel and Coach in Brazil, in addition to opening a new retail channel for New Balance.Some of my assignments included the definition of POS strategies in operations starts in Brazil, development and art direction in communication projects and showcases for the POS, relationship and negotiation with internal customers, definition of retail calendar and trade marketing actions with the Brand Manager of each brand, negotiating and developing local events with suppliers and managing the production of graphic and scenographic materials. Show less