Diego Anderson Email & Phone Number

California, United States

United States

At 8Leaf Marketing, I lead a team focused on helping cannabis businesses thrive in a highly competitive and regulated industry. Since starting 8Leaf, we’ve worked with dispensaries, brands, and delivery services to deliver impactful, data-driven marketing strategies that foster growth while ensuring compliance with changing regulations. • Our campaigns are crafted to help clients significantly improve their online presence and sales performance, with measurable growth within months or often weeks of collaboration. • Drawing from my personal industry experience in now 4 states, I’ve successfully guided clients through complex regulatory challenges, helping them expand without setbacks. • I work closely with each client to provide customized strategies that drive sustainable growth, focusing on long-term success and strong return on investment. • By leveraging AI tools and the latest marketing trends, we’ve enhanced digital campaigns, boosted search engine rankings, and helped clients stand out in a competitive market.

Remote

• Spearheaded the design and execution of comprehensive marketing strategies for diverse industries, blending social media marketing (SMM), search engine optimization (SEO), and custom graphic design to drive user engagement and optimize sales funnels. Achieved up to a 5x ROI on campaign investments while consistently increasing client acquisition and retention rates.• Boosted clients' local search visibility by utilizing cutting-edge SEO tactics and advanced tools such as GA4, delivering comprehensive reporting and actionable insights. Enhanced site traffic, lead generation, and brand authority through personalized analytics and user feedback integration.• Developed multi-channel campaigns that included content creation, targeted ad placements, and influencer partnerships, resulting in increased brand awareness and consumer trust. Designed bespoke graphics and marketing assets that aligned with clients' brand identities, further strengthening their digital presence.• Improved clients’ search rankings and online performance through refined keyword strategies, backlink optimization, and consistent content updates, contributing to long-term growth in both organic and paid search metrics.• Collaborated closely with business owners and key stakeholders to refine messaging, identify growth opportunities, and align marketing efforts with evolving industry trends. Delivered measurable improvements in engagement, user retention, and overall ROI.

San Leandro, California, United States

• Directed social media marketing efforts, focusing on the piercing department, through continuous ad campaigns and visual content creation, driving brand awareness and customer engagement.• Managed all aspects of social media, including post scheduling, visual content creation, and budget allocation for ad campaigns, contributing to increased sales and brand loyalty.

California, United States

• Developed and executed comprehensive SEO strategies, leveraging Google Analytics for detailed performance tracking and reporting. Created and updated on-page SEO assets, including provider info cards, vehicle info cards, featured images, and provider logos. Conducted routine audits across the portfolio by, crawling the site, identifying technical issues, analyzing on-page and off-page factors, and prioritizing action items.• Cataloged and updated 30,000 data tables and 2,500 Datawrapper charts across the portfolio. Led a 25-member team updating rate information, company details, and various company rating factors across all sites, significantly boosting information accessibility, operational efficiency, and content relevance.• Assembled an index of all 5,200 insurance companies in the NAIC, compiling key details such as location, phone number, subsidiaries, insurance types, and AM Best ratings. This index was utilized on 15 sites and was pivotal in increasing site traffic and improving Domain Authority (DA) scores.• Leveraged generative AI tools such as ChatGPT, DALL-E, and Adobe Firefly to enhance various aspects of work. Utilized AI for organizing information, writing content, gathering data quickly, and creating visually striking images and infographics. These new tools allowed us to quickly diversify content and try out new engagement tactics with less risk.• Developed comprehensive video guides and textual manuals for over 30 core projects, significantly elevating team competencies and project outcomes. Established and led a Canva training program for a 10-person team, designing extensive guides, templates, and asset libraries to streamline content creation processes and foster team autonomy, enhancing digital assets' overall quality and consistency.

California, United States

My role involves working closely with cross-functional teams to ensure data accuracy and integrity, as well as staying up to date on the latest industry trends and technologies. I am skilled in data analysis tools and techniques, as well as design principles and best practices. I help ensure top SEO practices are met and that sites maintain their stylistic integrity. I also still retain previous writing and graphic creation roles.

Remote

Writing articles about the real estate industry, using information from the current market data and personal experience. Content mainly surrounding the Real Estate & Home Insurance sector for websites such as,Quote.comCarInsuranceComparison.comAutoInsurance.orgUSInsuranceAgents.comClearsurance.comExpertInsuranceReviews.comInsuranceProviders.comQuickQuote.com

Remote

Graphic Designer on Call to Design Graphics for Projects Including,- Data Visualization - Logos - Branding- Infographics- Marketing MaterialsAlso Worked To Recreate and/or Optimize Logos for Partner Brands

Washington, United States

• Spearheaded two major website overhauls, a redesign of the existing Wix site, and the creation of a new WordPress site from scratch. Both times enhancing user experience, shopping paths, and online visibility. The projects demanded extensive web development, design, and photography skills but resulted in improved customer engagement and sales with a sizable YoY increase of 30% in traffic.• SEO overhaul, establishing new standards to navigate industry regulations with a heavy focus on Organic SEO practices to boost store traffic and reach a broader audience.Image/flyer asset creation in Photoshop for all sales & promotions, contributing to engaging text message campaigns for approximately 6,500 loyalty members, significantly boosting in-store traffic and sales.• Coordinated with the development team on a custom shopping app, providing key design inputs and managing project deliverables.

- Created marketing plans for over 100 agents to help reach over $15,000,000 in sales. - Working within brand guidelines I created marketing plans for the broker on-site to recruit 200+ new agents.- Helped create team logos and marketing materials for both print and digital promotion.- I am a fully licensed Realtor in the state of California working with both buyers and sellers to make dreams come true.