- Implement change management methodologies oriented to secure internal adoption of digital tools.- Build a governance model that outlines the processes, rules, and policies to manage, maintain, and develop the Grundfos websites in the markets where Grundfos operates.- Facilitate the creation of playbooks to align efforts with business divisions in their digital ambitions.- Strengthen organizational capabilities by supporting the development of super user communities across different digital tools and business processes.- Develop a colleague-centric information architecture to improve collaboration with key internal stakeholders.

- Deployed a new digital sizing tool to facilitate the selection of the right product in emerging markets, with more than 135,000 completed journeys in the first year of deployment.- Optimized digital campaigns at regional level to increase annual revenues from online sales.- Implemented a loyalty programme to develop a community of installers and reward their brand advocacy.- Coordinated the opening of e-commerce channels in partnership with local distributors.- Developed projects focused on improving the way we connect with homeowners and installers in key moments of the customer journey.- Led the research of new initiatives with the potential to drive business and increase sales in the portfolio of products for domestic applications.- Developed a framework to measure the team performance and contribution to the regional targets.

- Drove the efforts in different markets of the region to redefine the customer journey across multiple channels including social media and other relevant platforms.- Ensured the implementation of global product campaigns at regional level by developing resources to be used by the marketing teams.- Developed capabilities in the local marketing teams to effectively run the marketing operations in the sales offices.- Collaborated with other departments in the deployment of new tools to engage with customers, including virtual reality and gamification.

- Led a team of six people responsible for the development and execution of marketing campaigns for Greater Middle East region.- Managed the department budget to ensure an effective use of the resources to implement the marketing plan.- Interacted with key stakeholders to align efforts towards the execution of product marketing campaigns across different channels.- Built the annual marketing plan and strategy in collaboration with the segment owners and general managers of different subsidiaries.- Introduced the marketing automation framework to develop efficiencies and improve delivery capabilities at regional level.

- Created and led a marketing team of eight people to deploy strategies at global level with focus in Europe, Latin America, Asia and the Middle East.- Formulated the global strategy for content marketing, SEO, email marketing, branding, social media advertising and events.- Managed targeted product marketing campaigns to launch enterprise technology solutions, increasing the leads generation by 40% points.- Created whitepapers and resources to provide consultancy services in customer experience as part of the company's portfolio.- Implemented a CRM platform, trainings and other projects to build and strength an end-to-end sales framework, increasing the sales conversion by 16% in 1 year.- Winner of Wavetec Performance Excellence Award, presented at the annual Sales and Innovation Conference in 2014/15.

- Developed business plans and feasibility analyses oriented to generate new sources of income.- Incubated and deployed different projects to leverage revenues from digital advertising.- Established partnerships with different companies and marketing agencies to boost innovation in new products.

- Provided support to sales department to create and manage marketing campaigns oriented to promote digital advertising solutions.- Activated marketing campaigns requested by clients to run in the company's websites network.- Managed the communication with digital agencies to coordinate products campaigns across multiple channels (social media, web ads, e-mail marketing, digital signage and events).

- Facilitated sessions for clients, providing them consultancy in various aspects related to strategy, commercial management, and business diversification.- Designed tools and procedures to implement the consultancy activities.- Formulated transition projects to help companies improve efficiency and transform the organizational culture in alignment with their vision.

- Established relationships with a cross section of businesses and civic organizations, expanding AIESEC’s network in the country.- Obtained sponsorship for specific programs in corporate responsibility.- Defined place policies that improved AIESEC’s management practices, making it more professional and transparent.

- Implemented a Global Competency Model and Talent Induction process.- Designed performance management tools to identify areas where the organization needs to provide training, support or recognize the top performers.- Created mentoring program to provide guidance to members in their professional development.- Implemented the "Train the trainers" program to create a pool of facilitators and trainers to develop a knowledge-based organization.