Roofstock (backed by Khosla Ventures, Lightspeed Venture Partners, Bain Capital Ventures) is building the world’s leading real estate investment marketplace. Our mission is to make ownership of investment real estate radically accessible, cost-effective, and simple. As the leader of the Growth Organization, I oversee a comprehensive portfolio that includes Product Marketing, Growth Marketing (encompassing Paid Media, SEO, Partnerships), Lifecycle Marketing, Martech, and Growth Analytics.

Led a team of over 150 professionals in Product and Growth Marketing, Analytics, Experimentation, and Operations, playing a pivotal role in shaping business strategy, driving market expansion, and enhancing channel profitability.Drove seven-digit annualized revenue growth by implementing RFM (Recency, Frequency, Monetary) models and automating Lifecycle Marketing, streamlining customer engagement and retention.Successfully launched a brand-new mobile application, complemented by a robust Go-To-Market strategy, achieving a 2x increase in transaction conversion rates within the first two months.The Parent Company achieved a successful exit and strategic merger with a leading Direct-to-Consumer (DTC) company in Southern California.

Advisor to the CEO.

Belong, a residential network that seamlessly integrates all facets of home rental and home improvement, is backed by renowned investors a16z and GGV Capital.I spearheaded the establishment and leadership of the Growth Marketing function. This encompassed Product Marketing, Performance Marketing, Lifecycle Marketing, and Growth Analytics, culminating in a 65% reduction in acquisition costs and notably strengthening our position for Series B funding and further market expansion outside of Bay Area.

Led Acquisition, Engagement, and Re-engagement strategies for Uber Eats across key global regions, including the US, Canada, Latin America, Europe, Australia, Japan, and New Zealand.Played a key role in scaling Uber Eats’ GMV from $14.5B in 2019 to $30.2B in 2020 (a 108% YoY increase) by managing a $234M annualized budget across Growth Marketing, Onboarding Promotions, and seasonal campaigns.Established a Return on Ad Spend (ROAS) framework that exceeded targets while optimizing category position and market share growth.Partnered with Data Science, Marketing Analytics, Ad-tech, Product, and Strategic Finance teams to align strategy, budgets, and growth goals.Delivered results through digital media optimization, contributing to Uber Eats’ position as a leader in the delivery app space during a period of unprecedented growth.

I conceived and led a newly formed, cross-functional Growth and Product Marketing team from its genesis. Under my leadership, we successfully executed multiple business projects and product launches, consistently exceeding financial impact targets and generating an annualized incremental revenue in the eight-digit range.I was instrumental in imparting foundational knowledge of Growth Marketing with a particular focus on retention, engagement, and re-engagement across the expansive Latin American mega-region. This initiative was accomplished through synergistic collaboration with Strategic Finance, Data Scientists, Ad-tech, Lifecycle Marketers and Product Managers.

Led the Growth Marketing strategy for Spanish speaking countries at LatAm mega region.Built and led the Acquisition Budget Optimization process in cross-collaboration with Strategy & Planning, Strategic Finance and Regional Ops leadership that maximize growth at the lowest cost possible while aiming to have a healthy marketplace balance across hundreds of cities in the region.

VRBO, formerly HomeAway is the world's leading online marketplace for the vacation rental industry with over 2 million live vacation rental listings in 190 countries.Led Performance Marketing team for Spanish speaking countries at LatAm. Cross-functional work with Product Management, Operations and Sales teams to ensure a healthy marketplace in each of the territories across region.∙ SEM Team Leader∙ SEO Strategy ∙ Lifecycle and Content Marketing∙ Product Marketing ∙ Paid Social Strategy ∙ Organic Social Media∙ PRIn late 2015 Expedia acquired VRBO for $3.9B

Led Performance Marketing team in 2nd largest Online Travel company in ArgentinaBuilt and led from the scratch a cross-functional team of 2 Search Engine Marketing analyst, 2 Paid Social Media analysts and 1 BI intern.∙ SEM Team Lead∙ Paid Social Lead∙ Programmatic Display Marketing strategy∙ Affiliate Marketing ∙ SEO strategy ∙ Content Marketing∙ Business Development with major industry players (Kayak, Skyscanner, and industry publishers)

Think Thanks is the leading performance marketing agency in Buenos Aires.Built and manage a team of 2 Campaign Managers, 2 SEM analysts, and 1 Social Media analyst∙ Performance-Based Team Leader (SEM)∙ Media Buying (Affiliate networks, Ad-networks, Social Networks)∙ Programmatic Media buying∙ Market Research and competitive analysis

W3 is one of the first digital agencies in South America with top accounts across the region.Digital Marketing Leader with a strong focus on Paid Social and Search Engine Marketing.

∙ Campaign Management∙ Performance-Based Campaigns in Rightmedia Exchange∙ Acquisition campaigns in Facebook∙ Branding and engagement Campaigns at Viacom (VH1, MTV, Nickelodeon)

Blue One Realty is a real estate company based in Doral, Florida. Online Marketing Coordinator∙ SEO Strategies∙ Content Marketing∙ Link Building