Diego Bernal Email & Phone Number

Toronto, On, Ca

Bogotá

- Opened 3 new branches within 2 years, creating new commercial agreements and developing the company’s market - Defined the 5 years strategy of the company, focusing on achieving net profitability growth from 15% to 20% - Developed a new organizational structure, generating new areas and lowering annually costs by 15% - Automatized administrative, billing and financial processes in 80%, generating accountability culture and controlling every step of the value chain since patient’s arrival until the post-sales stage.

Barcelona, Spain

- Evaluated, controlled and feedbacked the different scenarios and procedures done by call-center agents in order to guarantee the service quality- Followed-up of sales campaigns in real time to evaluate the service quality of agents in Barcelona, Madrid, Vigo and Valencia - Designed improvement plans to the B2C and B2B areas, based a complete database of calls with low service evaluation scores

Bogotá

- Formulated the value generation strategy of the Company, impacting the profitability of more than 550.000 families that grow coffee in Colombia, through the reduction of logistic and production costs, a considerable productivity growth and the development of value added methods to increase price.- Controlled the implementation of the Strategy with direct communication with Directors of 15 zones around Colombia, through the Balanced Scorecard tool and with reports to the CEO.- Controlled the formulation of the Strategy through periodical reviews of the value propositions, strategic objectives, and initiatives with the Board of Directors in order to analyze the relevance of the propositions- Created the Innovation Department with the aim of the creation of projects that can accomplish a goal of USD 5 million by 2027

- Advised students in the process of creation of new companies and ventures with business model methodologies as Canvas, Design Thinking and Open Innovation, among others- Followed-up investigation projects about the most important businessmen, businesswomen and entrepreneurs of Colombia- Preparaded lectures with applied cases of business theories to understand the history of the business development in Colombia

- Followed-up the Shared Services Direction Key Performance Indicators, analyzing the behavior of certain Directions: Technologies, finance, human resources, purchases and regional services across the country- Recognized as the best environmental project with the Recycling Program, scalable and replicable to offices around the country

Master Of Health Industry Administration - Mhia, Health/Health Care Administration/Management

Activities and Societies: Schulich Advanced Strategy Club, Latin American Business Association

Master Of Business Administration, Business Management, Recognised As The Best Expedient In The Mba

Emphasis in Strategic Management

Bachelor Of Business Administration (Bba), Business Administration

Complementary Studies In Economy, Economy

Bachillerato

Bachelor Of Business Administration - Bba, Business Administration And Management, General