In my over 30 years as a strategic PR consultant and head of a successful PR group, I had the privilege of working for superbrands, game-changers and innovation leaders such as Apple, Audible, Babbel, Bosch, BSH, CA Technologies, DAZN, DriveNow, Facebook, General Electric, Kodak, Iliad, LG Electronics, Mediaworld, Nextdoor, Océ, Palm, Parrot, Philips, Pinterest, QVC, Shell, Siemens, Sonos, Spotify, Tim, TomTom, Vaillant, Zalando. I help our customers excel in 3 areas: launching new products and services, connecting brands to their communities, creating compelling contents that raise attention. My true passion has always been the digital side of PR, where I successfully introduced all kind of innovations in my PR agency: website development in the 90s, digital PR in the 2000s, social media in 2010s.My career started as journalist, writing for 10 years about business, technology, healthcare and freelancing for major Italian dailies and weeklies.In 1990 I crossed the fence and founded my PR consultancy: Business Press srl (now BPRESS, www.bpress.it) with my partners Marta Conterio and Paolo Bonizzi, leading it from a promising start-up to a successful top-15 PR agency in Italy, now with 40+ staff and great customers in all markets: B2C, B2B, Tech, Corporate, Food, Lifestyle, Fintech, Energy and Entertainment.In 2020 BPRESS celebrated its 30th anniversary as an agency-of-a-kind, always seen as innovator in PR thanks to an effective blend of traditional PR and digital PR. In 2000 I founded a second PR agency: NOW!PR (www.nowpr.it), our sister brand, positioned as a boutique PR agency strong in Tech, Finance, Corporate, Tourism. BPRESS is affiliated to The Worldcom PR Group (www.worldcomgroup.com), the world-leading partnership of independent PR agencies with 115 partners in 135 cities of 49 countries. I served as EMEA Regional Chair in 2007-2008 and as Global Chair in 2009-2010.I also served for 9 years as Board Director of Assorel (Italian Association of PR Agencies), which I left in 2015 to give birth with 10 PR leaders to a new organization called PR HUB, which has now become the leading platform for business networking in the Italian PR industry. Today PR HUB is affiliated to UNA and ICCO (www.unacom.it).In my free time I lecture about Social Media at the IULM University in Milan (MARPI-Executive Master in Corporate PR). My passions: motorcycles, graphic design, photography, Lego watches and - of course - my wife Adele and my two little poodle dogs