Diego Borgo is a Brand Executive Advisor, guiding Fortune 500 leaders and Web3 founders to success in the ever evolving internet.With over two decades of expertise in branding, and 8+ years of blockchain experience, Diego guides founders trough the rapidly-evolving wild west that is Web3 by helping them to drive commercial value and customer engagement. Diego has a wealth of experience working with global brands such as: adidasPradaG-StarSalesforceUnileverL'OréalMastercardVolkswagen GroupŠkodaPorscheCupra Shell He also have advised Web3 native companies such:9dcc.xyz (Web3 Native Luxury Fashion House – Investor)eesee.io (Gamified NFTFi & SocialFi platform – Advisor & Investor)degendistillery.com (First spirits brand powered by next-gen technology – Advisor & Investor)cookie3.co (MarketingFi Value Hub – Advisor & Investor)socialtip.io (earn cash rewards posting about brands you love (Advisor & Investor)creator.bid (AI Agents for the Creator Economy – Advisor)smarttokenlabs.com (Making tokens smart – Advisor)realio.fund (Real World Assets protocol – Advisor)journee.live (Immersive Commerce Platform – Advisor)landvault.io (Immersive Experience Platform – Advisor)matera.club (Get Paid to post on socials – Advisor)He has been featured in over 100 podcasts and nominated as one of "10 experts to follow" by W&V, Germany's leading marketing and media portal. Diego's mission is to drive mainstream adoption of blockchain and Web3 technologies, and he does this through advising, consulting, and educating the masses.
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Executive PartnerThumbcorpLisbon, Portugal
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Brand Executive AdvisorPyth Network Aug 2024 - PresentZug, ChPyth Network is the public decentralized data infrastructure that empowers the next generation of financial applications -
Investor & Brand AdvisorDegen Distillery Apr 2024 - PresentBrighton, GbDegen Distillery is co-creating the world's first spirits brand powered by next-gen technology. -
Strategic Advisor — Web3 StudioŠkoda Auto A.S. Apr 2022 - PresentMladá Boleslav, CzImmersive Web & Web3 advisor -
Investor | Executive Marketing & Branding AdvisorCookie3 Jun 2024 - PresentTallinn, EeThe #1 MarketingFi & AI Data Layer -
Top Voice For Web3Linkedin Feb 2024 - PresentSunnyvale, Ca, UsElected LinkedIn Top Voice for Web3 in 2024 for contribution to the community, content and understanding of Web3 and Immersive Web. -
Investor | Executive Web3 & Branding AdvisorSocial Tip Jun 2024 - Sep 2024Rewarding everyday people for the value they create for the brands they love. -
Strategic AdvisorShell Oct 2022 - Mar 2024London, England, GbImmersive Web & Web3 Advisor -
Strategic AdvisorCupra Oct 2022 - Oct 2023Barcelona, EsImmersive Web & Web3 advisor -
Strategic Advisor — Web3 StudioPorsche Ag Aug 2022 - Dec 2022Stuttgart, DeImmersive Web & Web3 advisor -
Strategic Advisor — Web3 StudioSalesforce Feb 2022 - Nov 2022San Francisco, California, UsWeb3 Advisor -
Strategic Advisor — Into The MetaverseAdidas Jun 2021 - Dec 2021Herzogenaurach, Bavaria, DeMember of the task force that brought "Into the Metaverse" and "adidas for Prada" to life. -
Global Sports Dtc – Digital Comms & Campaign PlanningAdidas Oct 2020 - Dec 2021Herzogenaurach, Bavaria, De- Deliver detailed campaign plans to production/creative agency and digital marketing teams for all DTC exclusives campaigns- Craft channel-based content solutions anchored to agreed KPIs, as well as deliverables lists and agency briefs that production companies and agencies use to determine the creative concept, what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas. - Consultancy for the agency side during production, incl. pre and post with adidas digital teams such as the product owners across the APP and dotcom, revenue development team and the activation and publishing team to ensure the content plans are innovative, cost-efficient and impactful and alignment on product details are reflected in plans.
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Global Digital Campaign & Content PlanningAdidas Oct 2019 - Oct 2020Herzogenaurach, Bavaria, De- Deliver a global consumer-focused digital content plan that determines what campaign specific content adidas should run across different digital marketing channels, based on campaign and content strategy frameworks.- Craft global digital plans for the season to include channel-based content solutions anchored to agreed KPIs, as well as deliverables lists that production companies and digital agencies use to determine what still and moving images they need to capture on shoots, and what assets they need to deliver to adidas.- Co-create content strategy, framework and guidelines to ensure premium digital-first content creation for all campaigns and products (eg. product imagery or copy).
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Global Digital Seasonal PlanningAdidas Mar 2018 - Sep 2019Herzogenaurach, Bavaria, De
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Senior Consultant – Digital Strategy & MarketingDiego Borgo Dec 2013 - Dec 2021
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Head Of Digital Marketing – ConsultantBewegewas Gmbh Oct 2016 - Nov 2017- Plan, develop, implement and manage the overall digital marketing strategy while building digital campaigns and experiences against clear financial KPIs and brand objectives. - Manage, guide and mentor a team of 6 digital content creators (graphic designers, project managers motion designer and copywriter.)- Monitor and evaluate team workload and organizational efficiency with the support of data and team feedback to make appropriate changes that meet business needs. -
Senior Marketing Manager - LamKtm Group Jul 2014 - Dec 2015Mattighofen, Oberösterreich, At- Establish annual marketing plans and project budgeting against project requirements, schedule releases, global priorities and product roadmaps.- Manage and support 18 countries in Latin America ensuring smooth communication with subsidiaries to build a long lasting digital footprint and leverage brand equity.- Moderate and prioritize business requests from local markets, align with global road maps and internal stakeholders.- Oversee project’s financial budget, notifying stakeholders of key cost implications, changes to budget, spending and cost changes. -
Senior Marketing AnalystPolishop Aug 2011 - Jun 2013São Paulo, São Paulo, Br -
Key Account Manager (Agency: Door Digital)Samsung Electronics Jun 2008 - Aug 2011Suwon-Si, Gyeonggi-Do, Kr -
Key Account ManagerDoor Digital Apr 2008 - Aug 2011
Diego Borgo ᵍᵐ Education Details
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Faap - Fundação Armando Alvares PenteadoMba In Marketing
Frequently Asked Questions about Diego Borgo ᵍᵐ
What company does Diego Borgo ᵍᵐ work for?
Diego Borgo ᵍᵐ works for Thumbcorp
What is Diego Borgo ᵍᵐ's role at the current company?
Diego Borgo ᵍᵐ's current role is Executive Partner.
What schools did Diego Borgo ᵍᵐ attend?
Diego Borgo ᵍᵐ attended Faap - Fundação Armando Alvares Penteado.
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