General Marketing is a Digital Marketing Agency specialized in Digital Strategy. It's mission is generate leads daily to their clients in Brazil and Abroad. The offered solutions are Inbound Marketing, Conversion, Social Media, Sales Funnel and Digital Branding.

O Marketing Neurocientífico é um programa de ensino pioneiro no que tange a estratégias de marketing genuinamente embasadas na Neurociência.

In the last 15 years I gave lectures in dozens of universities and business events. My lectures are about marketing, entrepreneurship and online sales.

I have teached art directors how to work in digital marketing through my own methodology. This course was distinct because it was focused on offiline professionals that wanted to became online specialists.

I had co-founded this Marketing Agency and was the CEO in the first 2 years. My most challenge was build this 360º Marketing Agency from the zero and design it's business model, workflow and market approach. In this period we closed several accounts in fields like retail, services, ecommerce and industry.

I had co-founded this Digital Marketing Agency and was the CEO for it's entire life. The agency merged with another agency and became the Ráh Agency. My most challenge was raise the business and establish it as one of the top 10 digital marketing agencies in Sao Paulo, Brazil. We developed projects for hundreds of clients in fields like: services, education, industry, retail, e-commerce, NGO and industry. During this time I released my first book called "Criação de Sites na Era da Web 2.0" and it was the first in the field published in portuguese.

Volunteer work leading young entrepreneurs in Associação Comercial de Sao Paulo. My mission at the time was promote business encounters and debates involving entrepreneurs, politicians and the community. I was responsible to organize the first "Feirão do Imposto" in Tatuapé neighborhood, that was an iconic event explaining to the citizens how much they pay in taxes for basic products in Brazil.

I was co-founder and Creative Director in this Marketing Agency. We were specializes in branding, promotional materials, magazines and graphic design. I developed hundreds of projects for companies in beauty market, industry, movies and services. One of my best accomplishments was idealize and coordinate an integrated communication strategy for a beauty school involving a twenty people team with different professionals, like designers, journalists, developers, make-up designer, hair stylist, video maker, graphic designers. It was a long term project that put the client as the number one in their market. I also was responsible for creating all the graphic concepts for the Istituto Italiano di Cultura San Paolo dealing direct with the Italian general consul in brazil, Italian artists and museums managers.

I developed several magazines for this publisher that was the biggest in the Games market. CD Expert was pioneer in selling magazines with a CD Room attached to the magazine cover. I was hired to start a project called "Doctor Expert". It was a magazine that came inside a DVD case and it was a huge innovation that time. I developed more than 12 editions and collaborated in the number one publication at the house that was the mazine PC Expert.

This company was one of the best prepress bureaus in São Paulo, Brazil. Here I had started my career being hired because of my "hacker" skills. It is important to mention that to be considerated a hacker in 2000 it was only necessary know HTML, Javascript and FTP. I have learned a lot with different masters that taught me all the secrets in the graphic industry and presented to me the Macintosh world. Paraphrasing Steve Jobs, had worked here was the first dot that connect me to the present moment in my career. I am very thankful to all the crew and for this opportunity that was gave to me.