Diego Cánovas López De Castilla Email & Phone Number

Peru

Lima, Perú

I am a passionate and innovative communications professional with over 15 years of experience helping top-tier brands across diverse sectors in Latin America amplify their message and strengthen their reputation. With a deep understanding of the power of storytelling and cutting-edge technology, I guide companies of all sizes to achieve global-standard communication strategies.My expertise lies in combining strategic communications planning, public relations management, and digital content strategies with the adoption of artificial intelligence to elevate communication efforts to the next level. I strongly believe that the private sector has a vital role in generating positive impact for society, and I strive to enable the brands i represent to become leaders not only in their industries but in their communities.Services I offer:- Strategic Communication Planning- Public Relations Management- Digital Media Content Strategy- Public Affairs Management- Representation of Foreign Communication Agencies in Peru- AI-Enhanced Communication Strategies- Influencer Marketing- Event Organization & ManagementLet’s work together to drive innovation, craft impactful stories, and ensure your brand’s voice resonates both locally and globally.

For more than ten years, I have been a visiting professor at the Graduate School of the University of Piura, where I am in charge of the corporate communications block of classes as part of the Specialized Program in Marketing & Sales:- Strategic Communications Planning- Fundamentals of Digital Marketing- Public Relations ManagementAdditionally, I have active participation in webinars, conferences and other activities focused on promoting the university's academic offering.

Lima, Perú

• Communication strategy for Belmond's 25th Anniversary in Peru.• Brand communications strategy for the Peruvian market• Working in alignment with the regional team for Latin America (Brazil) and the corporate communications team (London)• Relations with national and international press specializing in travel, hospitality, lifestyle and gastronomy• Development of press content plan for local media.• Management of influencers to develop organic content around properties, services and gastronomic proposals.• Management of social listening and media monitoring tools.• Close collaboration with marketing and social media teams to implement integrated communications campaigns.• Compliance with internal certifications in matters of security, data protection, ethics, customer service, sexual harassment, luxury hospitality and anti-bribery.

Lima, Perú

falabella.com is the new marketplace of the Falabella ecosystem, which brings together Falabella, Tottus, Sodimac, Linio and thousands of entrepreneurs in the largest online store in Peru.My main responsibilities are:• Development and implementation of the PR & Social plan for Falabella.com´s launch in Perú• Corporate communications strategy for the peruvian market• Media Relations and overall management of the company's reputation.• Content strategy in social networks• Main point of contact to the Public Relations and Social Media agencies• Communicational accompaniment to corporate spokespersons• Influencer engagement campaigns• Private & Public stakeholder engagement & strategic alliances• Support for internal communication & corporate culture campaigns• Corporate Social Responsability communications• Crisis Management• Member of the Occupational Health and Safety Committee

Lima, Perú

We are a regional Marketplace that operates in four countries: Chile, Colombia, Mexico and Peru. In August 2018, we were acquired by Falabella, after which the company became part of the group's physical and digital ecosystem. Together we offer the best and most complete catalog of new, original and quality products.My main responsibilities are:• Corporate communications strategy for the peruvian market• Media Relations and overall management of the company's reputation.• Content strategy in social networks• Main point of contact to the Public Relations agency• Communicational accompaniment to corporate spokespersons• Influencer engagement campaigns• Private & Public stakeholder engagement & strategic alliances• Support for internal communication & corporate culture campaigns• Corporate Social Responsability communications• Crisis Management

Provincia De Lima, Peru

Public Relations, Branding and Brand Development agency based in Lima, Perú. Focused in strategic communications planning, media relations, stakeholder engagement, public affairs and content development for blogs and social media. Currently working with clients from several fields as Digital Transformation, Artificial Intelligence, Logistics, Hotels, Energy and Human Resources.• Growth & Business Development• Overall coordination among the agency´s Reputation and Branding teams• Press & content strategy for digital media• Stakeholder engagement (Government & private sector relations)• Corporate Communications Planning• Media & Crisis Training• Corporate liaison for correspondents and communication teams across Peru, as well as marketing teams in India and the United States• Communications advisor for C-Level executives and politicians.• Strategic alliances with think tanks and NGOs for the development of joint actions focused on improving communication and relations between the public and private sectors aimed to the development of efficient public policies, investment promotion, research, promotion of the free market, etc.• Volunteer consultant to San Martín de Porres University, strengthening the education and training of future professionals in public relations - Keynote speaker, board member and advisor to University teaching staff.

Perú

• Responsible for managing the company's national external communications based on 6 pillars: Relationship building, Press, Speaking opportunities, CSR, Strategic partnerships and Owned events.• Leverage partnerships with multiple stakeholders - including media, KOLs, officials, and more - in order to support the business' accelerated growth in the country.• Press content strategist• Developing key narratives in Spanish and English for internal & external purposes.• Training local leadership as spokesperson for the brand.• Served as WeWork’s spokesperson in Perú for relevant issues such as future of work, culture, women empowerment, refugees, diversity and inclusion, impact, etc.• Member of the team responsible for designing and executing WeWork´s comms plan across Latin America (5 countries and 10 cities across the region in México, Argentina, Brazil, Colombia, Perú and Chile.)• Contact point between WeWork and various key stakeholders such as Chambers of Commerce, Government, NGOs, Municipalities, Universities, business associations, etc.

General Manager at SkillSet Peru, a company dedicated to executive training and education. We develop conferences, workshops and professional training programs in marketing, sales and corporate communication issues adapting to the times, resources and requirements of all types of organizations, from startups to large companies.

Integrated communications firm with more than 12 years of experience in the Peruvian market providing consulting services for public and private organizations, media monitoring, crisis management and public affairs.• Communications Strategic planning• Media monitoring and insights collector• Briefing sessions with clients and strategy development• Monthly status meeting and permanent contact witg C-level client leadership• Content development for client internal channels (social media, blogs, newsletters)• Content development for media outlets (press kits, press releases, publishing projects)• New business development• Crisis management for government and private companies (Ministries, Municipalities, Political Parties, etc)

Lima, Perú

Marketing communications agency focused on Public Relations, Digital Marketing and Graphic Design.• Responsible for the development, execution and supervision of integrated online and offline communication plans.• Strategic direction of briefing sessions with clients and insights collector.• Coordination with internal design and programming teams.• Reporting & analytics• New business development.

Lima, Perú

Responsible for strategic communications for large technology companies such as Hewlett-Packard, Sony, PlayStation, DirecTV, Huawei; and managing a 500K year portfolio.• Team Leader (3 Account Executives under my supervision)• Direct contact with senior client managers• Press & Media Relations• Digital Strategy

Development of communications and public relation plans for clients in the fields of technology, telecommunications, food and industrial.Digital Champion - Social media strategy, monitoring, research and online reputation.

Peruvian media relations and PR boutique agency founded in 1994.Development of communications and public relation plans for clients in the fields of technology, healthcare and finance.

Peruvian Creative and Communications boutique studio.Development of communications and public relation plans for clients in the fields of fashion, construction, industrial equipment and machinery.

Arequipa, Perú

• Communication Strategy for the Kuna Brand launch• External communication and media relations• Media monitoring• BTL marketing campaigns• Event planning

Trujillo, Departamento De La Libertad, Perú

• Media Monitoring• Media Relations• Event Planning• Press content development• Communication planning

Lima, Perú

• Direct marketing campaigns• Event Planning• Magazine distribution strategy• Content writer

Programa Especializado De Asuntos Públicos Y Comunicación Corporativa

Máster En Marketing Digital, Marketing Digital

European Diploma In Interactive Marketing

Diplomado En Estrategias Digitales Para La Gestión Del Marketing

Diplomado En Comunicaciones De Marketing Y Fundamentos De Gestión

Licenciado En Comunicación, Comunicación

Design Thinking, ( Innovación, Creatividad)

Especialización En Marketing Práctico

Certificación Internacional En Design Thinking - Método Lombard, Innovación, Creatividad