I’m Diego Cappella and I’ve been in advertising for over 20 years, working my way up from graphic designer to become an art director and finally a creative director, working with international companies like Honda, Coca-Cola, and American Express, among others. As a professional photographer, my background in advertising plays a huge role in my work and the way in which I shoot my subjects – whether that’s a manufacturing process for a multi-million-dollar corporation or for a small family business. My experience has also taught me about the professional, client-based side of the photography business. The needs of a start-up, for instance, may include some collaborative identity development and an execution plan, while a larger and well-known enterprise may need someone who can quickly understand and reflect established guidelines for their brand. My passion for photography began with the gift of my first camera at an early age. After just a few photographs I felt that I had found a super-power in the ability to capture a moment in time, to record in a static image all the implications of movement. This super-power serves me well as a professional photographer; the movement is now about the brand or the culture of my subjects and the static image is its best representation, whether that is commercial or more personal. I take the time to understand my clients’ goals in full and to identify the unique qualities that should be represented in photographic form. I endeavor to bring my award-winning aesthetic eye to my clients while maintaining the highest standards in the photography industry. As a specialized industrial photographer, for instance, safety is a key element to the success of the project – as is an in-depth understanding of the manufacturing process itself. That understanding is essential to coordinating gear and equipment with existing procedures to avoid disrupting the process. I’m based in Palm Beach, Florida. I offer my services as an industrial photographer across the nation, especially in New York, Chicago, Atlanta, and Houston where I contract as a local hire. I always have my photography gear packed and my carry-on ready to go anywhere in the world! Why me? I bring a rich set of professional skills, experience, and keen insight into commercial advertising. Let’s collaborate to reach your goals and surpass your expectations. With a lifetime of passion and decades of practical experience, I am confident that I am the best choice for you.