Diego Alejandro Cely Email & Phone Number

Bogotá, Bogota, Co

Bogota, D.C., Capital District, Colombia

Colombia

Bogotá D.C. Area, Colombia

Colombia

Bogota

• Maximize revenue, billing volumes and usage drivers for Credit Card and Lending portfolios through segmented campaign strategies that accomplish Citi’s consumer banking P/L goals. Campaigns have generated over USD 15 million in Marginal Billing, increased current usage drivers up to 5% during 2016.• Work as a liaison between Marketing and Product Management on the execution of Cards & Lending campaigns including strategic planning, financial viability, definition of target groups and marketing strategies.• Implement a frequent digital payment strategy for Citi Colombia Credit Card portfolio, leveraging on strategic partnerships with key e-commerce stakeholders to establish Citi Cards as the top-of-wallet of its customers, accomplishing a 10% increase in total customers with monthly recurrent payments.

Bogota, Colombia

-Lead strategic partnership negotiations with several retail and services companies to seek marketing and business opportunities, improve the overall value proposition to Citi consumer banking customers and generate incremental sales and revenues.- Manager of Citi Colombia innovation and digital projects, including design, execution, implementation and rollout activities.- Seek business opportunities with local and regional Fintech companies and startups to leverage Citi Colombia digital capabilities.- Creation of new digital products / services to both Citi consumer and corporate banking customers as part of Citi's digital global strategy.- Work and team up with local and global support areas and groups to create new operational processes for new products / services.- Provide Digital Banking and Innovation insights, research and trends information to local senior leaders.- Generation of reports, pitch materials and presentations to negotiate with partners and socialize initiatives Citi regional and global senior management.

Bogota, Colombia

- Support Business Development VP activities.- Coordinate and support Citi Colombia innovation projects execution and implementation activities.- Work and team up with local and global support areas and groups to create new operationalprocesses for new products / services.- Lead strategic partnership negotiations with retail and services companies to seek marketing andbusiness opportunities- Provide Digital Banking and Innovation insights, research and trends information to local seniorleaders

Bachelor Of Business Administration (B.B.A.)

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General, Gpa 8.9/10

Activities and Societies: Entrepreneurship Fair Winner Teacher assistant (Statistics, Entrepreneurship)Highest GPA Honors in 2015 - 1.