Diego Dacal Email & Phone Number

Dubai, Ae

Abu Dhabi, Ae

Yokohama-Shi, Kanagawa, Jp

• Regional scope includes Europe, Middle East, Australia, India and Africa• Lead all digital targets KPI definition, target setting and ongoing optimization on marketing endpoints, leading to 15% more results over proposed targets• Implemented a new data strategy for 2024 with the goal to deliver and fully track Digital Sales across the funnel of digital media• Kicked off usage of Generative AI for Marketing Effectiveness purposes

Yokohama-Shi, Kanagawa, Jp

• Regional scope includes Middle East, Australia, India and Africa• 20% improvement of digital performance through end-to-end tracking in 2022. • Improved speed of customer journey in 15% through CxO in the fiscal year.• Implemented projects such as: eCommerce, Lead Scoring, Content Personalization, Digital VOC, Chatbot etc.

Yokohama-Shi, Kanagawa, Jp

• Regional scope included South America and Central America• Implemented and led Precision Marketing capabilities (DCO, DMP, AdVerification and performance marketing measurement) and end-to-end funnel measurement across LATAM• Leveraged 100% of media budget invested in digital due to funnel efficiency;• Improved digitally attributed sales in more than 20% and digital performance in 80% in FY21.• Kicked off and led Market Mix Modelling program, DMP, Adverification, DCO, CDP, A/B tests, Marketing investments dashboard etc

Atlanta, Ga, Us

• Led real time operation of most successful promo for Coca-Cola after 2010, first to innovate and use Whatsapp bots to connect with customers.• Drove increase of 6% in ecommerce sales through branding campaigns integrated with offline media and real time actions.• Improved media efficiency and effectiveness in ~14% YoY; • Implemented a dashboard to track all marketing investments in the company.

Brazil, Br

Course: Webanalytics, including content production for classes, also to be used by other professors.

São Paulo, Sp, Br

• Manage the national marketing intelligence team (10 people)• Led black Friday real time investments for the biggest client in the agency • Lead real time strategy for brand and performance marketing campaigns• Handle development of real time dashboards, social listening methodology, advanced analytics approach and reporting sets to clients.• Structured a project and won a pitch for the Digital Intelligence Lab for L’Oreal, building a set of products and work frameworks.

Rio De Janeiro, Rio De Janeiro, Br

• Lead and manage intelligence team (5 people) and all of the deliverables; • Deliver Marketing Mix Modelling and dashboards programs for clients; • Drove the Coca-Cola campaign with best ROAS in the last 10 years – 40% sales increase.• Increased in 45% Milk Shake sales for Bob’s with a campaign launched to counter-act a McDonalds campaign (gained an Effie awards).

Atlanta, Ga, Us

• WMcCann partnered with Coca-Cola to build a 5 star team to work on the Olympics project, and I was part of it, leading the media intelligence efforts • Led Media Intelligence teams focused in advertising to support brand and performance campaigns in the Olympics Torch Relay; • Built a framework to support the decision of influencers’ usage and measurement;• Led the implementation of the real time data-intelligence for the Olympics

Rio De Janeiro, Rj, Br

I tought the Bachelors' degree of marketing the class of WebAnalytics. Some of the subjects were: DMAIC (Lean Six Sigma), Analytics Framework, Data Oriented way of thinking, basic Media Metrics, Google Analytics, Social Analytics, ROI, Conversion Funnel etc.

São Paulo, Sp, Br

KOLAB is an media intelligence lab created by FLAG in partnership with WMcCann Brazil (Both Interpublic Group) to work exclusively with The Coca Cola Company.Built a Digital Influencer framework used later for the Coca-Cola Olympic Torch Relay Campaign; Analyse and optimize multiple campaigns; Plan automated framework for reporting campaigns; Provided real time insights for campaigns; Share insights for SEO, SEM, Social Media and other media channels.

São Paulo, Sp, Br

Build campaign reporting processes and standards; create and present campaign reports to internal stakeholders and clients; Manage data intelligence tools portifolio; Participate on planning processes with a data intelligence point of view. Clients: Rock in Rio, Cultura Inglesa, Orquestra Sinfônica Brasileira, IMX (Rio Open, Futevôlei 4x4, Vert Jam)

Barcelona, Catalonia, Es

Located in Barcelona, Spain, working in English/Spanish; Community building in business oriented social networks; Create disruptive contents with conversion objective; Track conversions generated; Support Performance media team with data oriented insights;

Plan and run social media campaigns; create quantitative reports and present to clients; Manage digital tools development; Manage interns. Clients: Koni Store, CI Intercâmbio, Multiplan (Liquidação do Lápis Vermelho), Ideia s/a and Oi Futuro (Cel.U.Cine).

Create websites for the events of the foundation and produce layouts for the Online Educational Project, called Interagir.

Master, Digital Marketing, Business And Communications

Master Of Business Administration - Mba, Business Administration And Management, General

Specialist, Digital Media

Bachelor'S Degree, Media Studies

Bachelor'S, Advertising

Bachelor'S Degree, Computer Science