Diego Dacal work email
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🌍 Marketing Leader | Data-Driven Growth Specialist 🚀Hello! I'm Diego Dacal, a seasoned marketing leader with a passion for driving global brands forward through data-driven strategies.🔍 About Me:Currently relocating to Europe, I bring over a decade of experience in transforming global brands through digital innovation and customer experience strategies.💡 Key Achievements:Delivered over 15% performance boost against targets, amplifying marketing impact across diverse regions of the globe.Pioneered the use of Generative AI to optimize marketing effectiveness, setting new industry standards.Led multiple dashboard/reporting initiatives in marketing that optimized time of the team and led brand to more clear insights and learnings.🌟 Expertise Highlights:Led precision marketing initiatives, optimizing paid media investments, improving owned channels through customer experience and building a link to sales to understand indirect sales, in order to drive maximum ROI.Developed advanced dashboards to track and optimize marketing spend with precision.🤝 Collaborative Leader:I thrive on empowering teams and mentoring aspiring marketers on global work culture, media, and analytics, fostering innovation and excellence.🌎 Mobile and Flexible:Mobile across Europe, I am excited to bring my expertise to a country in the region. I'm ready to lead international teams and drive global brand strategies.Let's connect and explore opportunities to collaborate!
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Digital And Media Senior ManagerNio MenaDubai, Ae
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Digital Senior ManagerNio Mena Jul 2024 - PresentAbu Dhabi, Ae
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Regional Deputy General Manager - Marketing Analytics And Performance (AmieoNissan Motor Corporation Jan 2023 - Apr 2024Yokohama-Shi, Kanagawa, Jp• Regional scope includes Europe, Middle East, Australia, India and Africa• Lead all digital targets KPI definition, target setting and ongoing optimization on marketing endpoints, leading to 15% more results over proposed targets• Implemented a new data strategy for 2024 with the goal to deliver and fully track Digital Sales across the funnel of digital media• Kicked off usage of Generative AI for Marketing Effectiveness purposes -
Regional Lead - Digital Performance And Customer Experience (Amio)Nissan Motor Corporation Dec 2021 - Jan 2023Yokohama-Shi, Kanagawa, Jp• Regional scope includes Middle East, Australia, India and Africa• 20% improvement of digital performance through end-to-end tracking in 2022. • Improved speed of customer journey in 15% through CxO in the fiscal year.• Implemented projects such as: eCommerce, Lead Scoring, Content Personalization, Digital VOC, Chatbot etc.
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Regional Manager Precision Marketing, Data And Customer Experience (Latam)Nissan Motor Corporation Feb 2020 - Nov 2020Yokohama-Shi, Kanagawa, Jp• Regional scope included South America and Central America• Implemented and led Precision Marketing capabilities (DCO, DMP, AdVerification and performance marketing measurement) and end-to-end funnel measurement across LATAM• Leveraged 100% of media budget invested in digital due to funnel efficiency;• Improved digitally attributed sales in more than 20% and digital performance in 80% in FY21.• Kicked off and led Market Mix Modelling program, DMP, Adverification, DCO, CDP, A/B tests, Marketing investments dashboard etc
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Media Intelligence Manager | Analytics, Insights, Digital, Offline Media And Real TimeThe Coca-Cola Company Dec 2018 - Jan 2020Atlanta, Ga, Us• Led real time operation of most successful promo for Coca-Cola after 2010, first to innovate and use Whatsapp bots to connect with customers.• Drove increase of 6% in ecommerce sales through branding campaigns integrated with offline media and real time actions.• Improved media efficiency and effectiveness in ~14% YoY; • Implemented a dashboard to track all marketing investments in the company. -
Professor | Webanalytics, Media Strategy, Analysis And InsightsFgv - Fundação Getulio Vargas Jun 2017 - Dec 2018Brazil, BrCourse: Webanalytics, including content production for classes, also to be used by other professors. -
Head Of Marketing Intelligence | Media, Analytics, Insights, Digital, Real Time And LeadershipArtplan Nov 2017 - Nov 2018São Paulo, Sp, Br• Manage the national marketing intelligence team (10 people)• Led black Friday real time investments for the biggest client in the agency • Lead real time strategy for brand and performance marketing campaigns• Handle development of real time dashboards, social listening methodology, advanced analytics approach and reporting sets to clients.• Structured a project and won a pitch for the Digital Intelligence Lab for L’Oreal, building a set of products and work frameworks. -
Growth Marketing Lead | Leadership, Data, Analytics, Insights, MediaNbs Jun 2017 - Oct 2017Rio De Janeiro, Rio De Janeiro, Br• Lead and manage intelligence team (5 people) and all of the deliverables; • Deliver Marketing Mix Modelling and dashboards programs for clients; • Drove the Coca-Cola campaign with best ROAS in the last 10 years – 40% sales increase.• Increased in 45% Milk Shake sales for Bob’s with a campaign launched to counter-act a McDonalds campaign (gained an Effie awards). -
Media Intelligence Specialist (Short-Term) | Analysis, Data, Insights, Digital And Real TimeThe Coca-Cola Company Feb 2016 - Jun 2016Atlanta, Ga, Us• WMcCann partnered with Coca-Cola to build a 5 star team to work on the Olympics project, and I was part of it, leading the media intelligence efforts • Led Media Intelligence teams focused in advertising to support brand and performance campaigns in the Olympics Torch Relay; • Built a framework to support the decision of influencers’ usage and measurement;• Led the implementation of the real time data-intelligence for the Olympics
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Associate ProfesorInstituto Infnet Jan 2016 - May 2016Rio De Janeiro, Rj, BrI tought the Bachelors' degree of marketing the class of WebAnalytics. Some of the subjects were: DMAIC (Lean Six Sigma), Analytics Framework, Data Oriented way of thinking, basic Media Metrics, Google Analytics, Social Analytics, ROI, Conversion Funnel etc. -
Media Intelligence Coordinator | Coca-Cola, Data, Media Intelligence, Insights, Real TimeWmccann Aug 2013 - Jan 2016São Paulo, Sp, BrKOLAB is an media intelligence lab created by FLAG in partnership with WMcCann Brazil (Both Interpublic Group) to work exclusively with The Coca Cola Company.Built a Digital Influencer framework used later for the Coca-Cola Olympic Torch Relay Campaign; Analyse and optimize multiple campaigns; Plan automated framework for reporting campaigns; Provided real time insights for campaigns; Share insights for SEO, SEM, Social Media and other media channels. -
Marketing Metrics & Monitoring AnalystArtplan Dec 2012 - Aug 2013São Paulo, Sp, BrBuild campaign reporting processes and standards; create and present campaign reports to internal stakeholders and clients; Manage data intelligence tools portifolio; Participate on planning processes with a data intelligence point of view. Clients: Rock in Rio, Cultura Inglesa, Orquestra Sinfônica Brasileira, IMX (Rio Open, Futevôlei 4x4, Vert Jam)
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Community ManagerGetapp.Com, A Nubera Ebusiness Website Nov 2011 - May 2012Barcelona, Catalonia, EsLocated in Barcelona, Spain, working in English/Spanish; Community building in business oriented social networks; Create disruptive contents with conversion objective; Track conversions generated; Support Performance media team with data oriented insights; -
Social Media AnalystIdeia S/A | Agência De Mídias Sociais Sep 2009 - Sep 2010Plan and run social media campaigns; create quantitative reports and present to clients; Manage digital tools development; Manage interns. Clients: Koni Store, CI Intercâmbio, Multiplan (Liquidação do Lápis Vermelho), Ideia s/a and Oi Futuro (Cel.U.Cine).
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WebdesignerFundação Euclides Da Cunha Feb 2005 - Sep 2008Create websites for the events of the foundation and produce layouts for the Online Educational Project, called Interagir.
Diego Dacal Skills
Diego Dacal Education Details
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Universitat Autònoma De BarcelonaBusiness And Communications -
Usp - Universidade De São PauloGeneral
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EstácioDigital Media
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Universidade Federal FluminenseMedia Studies
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EstácioAdvertising
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Universidade Federal FluminenseComputer Science
Frequently Asked Questions about Diego Dacal
What company does Diego Dacal work for?
Diego Dacal works for Nio Mena
What is Diego Dacal's role at the current company?
Diego Dacal's current role is Digital and Media Senior Manager.
What is Diego Dacal's email address?
Diego Dacal's email address is di****@****.com.br
What is Diego Dacal's direct phone number?
Diego Dacal's direct phone number is +121979*****
What schools did Diego Dacal attend?
Diego Dacal attended Universitat Autònoma De Barcelona, Usp - Universidade De São Paulo, Estácio, Universidade Federal Fluminense, Estácio, Universidade Federal Fluminense.
What are some of Diego Dacal's interests?
Diego Dacal has interest in Social Network, Media, Art, Advertising.
What skills is Diego Dacal known for?
Diego Dacal has skills like Digital Marketing, Digital Strategy, Social Media Marketing, Web Analytics, Online Advertising, Seo, Google Analytics, Digital Media, Social Media, Community Management, Marketing Strategy, Social Media Measurement.
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