Diego Daniele Email & Phone Number

Milan, It

Milano, Lombardia, Italia

• Leading the Connections strategies and media budgeting for the two countries for all the portfolio brands, designing and implementing fully integrated plans in line with business goals.• Build the media architecture to ensure relevance across the local consumer journey, keeping consistency with the central guidelines and influencing local marketing team and central connection team. • Advance, develop and implement digital strategy, innovations and capabilities, and align with relevant stakeholders across our bottling partners and EU / Global teams.• Drive marketing effectiveness & efficiency through multimarket scaling approach, leveraging the prioritization framework and leading the agency partners. • Set the yearly media learning agenda with focus on digital.

Alba, Italia

Key Responsibilities:- Management of all the media activities (on and off line) for Nutella and Estathè categories, from media strategy to budget allocation and planning definition (holistic perspective on TV, Digital, Radio, ooh etc).- Strong focus on media KPI (TV, Digital and multimedia) and competition analysis, working in synergy with all the main internal and external stakeholder (brand managers, area media managers, research department, media agency) on a daily basis.- Budget management, development and implementation of digital media strategy forNutella and Estathè brands.- Management (from selection to scope of work, from briefing to result analysis) of digital partners and agencies through the design, development and implementation of corporate websites, social and digital contents.- Supervision of E-commerce and CRM special activities (es. Nutella Festa della mamma limited edition, Kinder Loyalty program UnAttenzioneInPiù).

Alba, Italia

Key Responsibilities:* Management of the digital media planning for all Kinder and Ferrero Brands;* Budget management, development and implementation of the social media strategy, in synergy with the Brand Marketing team;* Development and implementation of the search engines strategy (SEO and SEM);* Implementation of e-Newsletters and Direct Email Marketing activities (internal and external, through partners);* Quantitative analysis and reports on executed digital projects;*Management (from selection to scope of work, from briefing to result analysis) of digital partners and agencies through the design, development and implementation of product and corporate websites and mobile Apps.

Milano

• Implementation of the digital media plans for all Kinder and Ferrero Brands (from brief to online, through media partners and creative agencies);• Budget allocation on video strategies, display and mobile plans, biddable and programmatic activities;• Post-campaign evaluation in terms of Reach, CTR, ER, On-target and Viewability indexes.• Support the strategic team on competitive analysis and strategic digital recos.

Torino, Italia

Key Responsibilities:* Management of the digital media planning for all Kinder and Ferrero Brands (es. Kinder Surprise 40th anniversary celebration, Ferrero Rocher Christmas campaign, Nutella digital personalization etc);* Budget management, development and implementation of the social media strategy, in synergy with the Brand Marketing team;* Development and implementation of the search engines strategy (SEO and SEM);* Implementation of e-Newsletters and Direct Email Marketing activities (internal and external, through partners);* Quantitative analysis and reports on executed digital projects;*Management (from selection to scope of work, from briefing to result analysis) of digital partners and agencies through the design, development and implementation of product and corporate websites (and mobile Apps).

Milano, Italia

Key Responsibilities:* Management and implementation of new games launches on website (es. VinciCasa) and game application restyling (es. SuperEnalotto, Win for Life);* Management and development of mobile projects (native iOS and Android Apps, m-sites);* Implementation of loyalty program "My Sisal" (from pre-analysis to program design and website implementation through partners)* Implementation of digital media planning and social media strategy; strong focus on promotional direct mail marketing activities.

Milano, Italia

Milano, Italia