Diego Del Castillo Email & Phone Number

Mexico City, Mexico

- Responsible for full P&L, business development and project management. Monthly presentations to the board. - Corporate startup services to mid-size companies. With more than 10 projects in the pipeline. Projects 5 MM MXN each. Runway of 3 months that we were able to stretch to 10 months. - Leading a team of 9 collaborators full time, plus +20 part time.

Mexico

- Promoted to head of 3 departments, +100MM USD year A&P budget. Sales + 600 MMUSD- Leading a team of 15 collaborators. - Responsible of BTL over 1,900 POS, and Shopper platforms across the year. Won +3 category captaincies with strategic customers.- +20% Uplift across shopper activities, while providing innovative solutions for omnichannel experiences..

Mexico City Area, Mexico

- Responsible for the Commercial Agenda of the Luxury Portfolio (Diageo Global Priority) across “On” & “Off” premise, to drive strategic change into the organization and rapidly growth value business focused on Scale & Execution. - Leading a team of 6 collaborators, and in charge of managing the relationship between Marketing, Customer Marketing and.

Mexico

- Promoted to leader of the commercial integration of Tequila Don Julio / Smirnoff plan and execution.- Deliver 100% of day 1 and first month metrics (Listing and Invoice)- Led product allocation agenda for all Don Julio Portfolio- Co lead the Commercial plan for the category- Turnaround of Smirnoff within 2 months of focus on commercial Execution..

Mexico

- Career change from finance to improve commercial acumen, and continue growing to a GM position. - Responsible for Commercial Relationship with Chedraui in all its formats (Super Che, Selecto, Chedraui) and Comercial Mexicana (City Market, Mega, Fresco, Bodega) that represent 10% (Vol) of Modern Trade channel and 5% total business- Responsible for.

Mexico City Area, Mexico

- Responsible for planning, execution and control of the Annual Operating Budget. - Owner of Mexico P&L- Co lead of S&OP Process- Owner of the Cash Flow agenda-Responsible for the consistency, efficiency and accuracy of all the financial systems used for planning and reporting. - Ensure efficiencies on Overheads, OIE and A&P spend- All financial strategy.

Mexico City Area, Mexico

• Financial responsibility for over 400 MMUSD of sales on multi category business.
• Market analysis and price elasticity’s, marketing initiatives, responsible for the marketing budget.
• Steward of the categories, managing internal controls reinforcement and execution of internal audits to marketing in order to ensure full compliance with local and global standards.
• Single point of contact for all department areas in my categories regarding internal control matters such as budget, record management, suppliers, and inventory policies.
• By the closing of Fiscal Years 2010 and 2009, the organic growth of my business units was the highest in the company, growing share in over 90% of sales.
• Consequential to my competition analysis, we were able to launch an unprecedented price increase and the launching of a new brand, which has grown over 10 ppts of market share in one of the most competitive markets in.

Mexico City Area, Mexico

• Responsible for the Total Delivery Cost (TDC) of Deodorants and Male Personal Care (DMPC) in the Latin American Region, as well as the new initiatives for the same region
• Consolidated financial and managerial information for 11 plants at global level, including 4 Contract Manufacturers/External Operations sites.
• Responsible for budget management of total delivery costs ($200 MM USD), on going financial and sourcing analyses to maximize savings and find scale economics opportunities.
• Consolidated the total production of spray deodorants of the Region into one single plant (from 3), generating record savings of over 10% of the total production cost.
• Led the LA Gillette integration into P&G systems, receiving recognition from the Global Manufacturing Director for the outstanding results achieved, which triggered my promotion in the company.
• Responsible for the DMPC Latin America P/L & Balance Sheet reporting (both US GAAP & Local statutory accounting). This included LA Corporate Reserves and special projects ($500MM).

Mexico City Area, Mexico

• Responsible for the manufacturing cost of the Bar Soaps plant, which is the largest in the world for P&G.
• Planning and following through cost accounting.
• Steward of the manufacturing procedures such as: inventory, record management, SAP access and delegation of authority management; ensure SOX compliance in applicable processes such as revenue recognition and forecasting.
• Delivered savings from efficiencies of over 7% of manufacturing cost, exceeding expectations and covering the increases in materials costs due to oil price increases.
• Led regionally the standardization of cost planning processes, organizing all plants from LA Beauty Care division.
• Created a database where innovation and reapplying of best practices in manufacturing processes could be shared regionally.

Diploma Of Education, Digital Marketing And E Commerce

World Class Business Leaders, Business And People Managment

Bachelor, Economics

Thesis Project "La Pobreza en México" second highest score for my career