Diego De Luca Email & Phone Number

Buenos Aires Province, Argentina

Provincia De Buenos Aires, Argentina

• Team Management | Leading a team of 70 young professionals who support Microsoft commercial and consumer business across 6 LatinAmericanmarkets. Managing teams to ensure outstanding campaign and event planning.
• Stakeholder Management | Building, managing, and nurturing key relationships with senior global and regional Microsoft Clients. Operating as thelead point of contact for all matters specific to the managed Clients.
• Change Management | Implementing Microsoft's global Marketing Automation transition at a regional level.
• Wunderman Thompson Global | connection with WT global Management team for Microsoft account in regards with procesess, escalations, strategy, change management and colaboration.

Argentina

• Tasks
• Head of Analytics for Microsoft account in Latin America.
• Project planning (Deadline, resources, scope and objectives).
• Project Lead and resources coordination.
• Increase operational efficiency.
• Hire and develop resources.

Argentina

• Tasks:
• Co-Lead digital teams (Creative, Content, Analytics).
• Define and propose digital strategy for marketing campaigns.
• Creation of Customer Journey´s for digital campaigns.
• Present campaign results, learning’s and recommendations to stakeholders.
• Detect opportunities and propose tests.Client: Microsoft LATAM region.Achievements:Solution Teams: Co-creation of Agile teams compose by multidisciplinary resources.Microsoft Sessions: Content hub (offline)

Buenos Aires

• Tasks:
• Situation analysis (product or campaign).
• Competition analysis.
• Creation of Marketing strategy (B2C, B2B)
• Customer journey analysis.
• Engines performance optimization (Emails, Sites, Social Media, Paid Media)

Capital Federal

• Tasks:
• Sales strategies.
• Marketing proposals for clients
• Planning, execution and Projects follow up (Websites, Email marketing, Corporative design, Google Adwords).
• Commercial proposals and Administration.

Avellaneda

• Tasks:
• Team Lead.
• Product Logistics.
• Processes optimization.
• Inventory control.Achievements: Optimization of the logistics
• Improvement on reception and distributions of goods.

Belgrano

• Tasks:
• Product analysis.
• Strategy creation.
• Planning and Project coordination (online/offline).
• Multidisciplinary teams coordination.
• Campaign follow up.

• Tasks:
• Digital Marketing Project Leader
• Planning, execution and control of production.
• Content supervisor.
• Monthly newsletter (12 countries)
• Regional Marketing campaigns projects. (12 countries - Hotsites)

Microcentro

• Tasks:
• Implementation of new business in Mercosur.
• Design and follow up of implementation plan.
• Branch auditor (Mercosur)
• Creation, updating and auditing of the operating process manual.
• Training of new tools and new processes.

• Tasks:
• Inventory control of Microsoft products for Mercosur
• Analysis and stock replacements.
• Billing.
• Web system administration.
• National shipments follow up.

Marketing Degree, Marketing

Senior Analyst In Strategic Marketing, Empresa, Gestión, Marketing Y Disciplinas Afines

Portugues - Intermediate

Ingles - Nivel Avanzado

Italiano