Diego Díaz López Email and Phone Number

OBS is the first business school 100% online in Spanish owned by Grupo Planeta and is a leader in Hispanic market.• Professor of Innovation Management in the Data Management and Innovation Master.• Professor of Talent Management in the Innovation and Entrepreneurship Master.

• Product strategy and roadmap definition for our next growth phase. We are working to create new product lines, internationalize the product, and scale up the company after our first financing round.• Managing the relationship between Business and Development, and defining new way of working processes to improve our delivery in an agile environment.

Working as Product Manager of Big Data Analytic related to Network and Contact Centres• Leaded INCAS Project, focused on analysing Network Data Usage and performance, to predict the Customer Satisfaction Index of our customers, that we deployed in UK and Perú Operating Business.• Revitalized AVA (Advance Voice Analytics) project, focused on analysis of Call Centre recordings and extraction of features (prosodic features and text transcriptions), providing additional insights to the business to improve churn models and retention.• Launched the Innovation Data Lake Initiative creating storage and processing capabilities for our innovation projects and defined the collaboration and legal framework with local Operation Business, to use their data.

Reporting to Innovation and Research Director, running the early stage internal startups and the team responsible for the Innovation Calls, and open innovation projects. • Launched 2 Innovation calls yearly to get internal ideas for projects. The innovation calls evolved from an internal initiative in Telefonica R&D to a corporate initiative involving more that 4000 employees• Responsible for 4-6 projects on the Early Stage phase. • Open Innovation Management working with partners such as elBulli, FC Barcelona.• Guaranteed a strong focus on customers applying a Customer Development Approach, Agile and Stage Gating process. This experience is described in our paper Lean Elephants. • Defined the scope and structure of the moonshot effort in Telefonica that brought the the creation of Telefonica Alpha, Telefonica’s long term innovation effort.

Internal rotation as Head of Recruitment reporting to HR Director, responsible for the talent attraction effort • Hired 70 people annually• Lead the cross company strategic effort to change the profiles distribution in the company to reinforce the development capabilities.• Launched TID Campus Program to collaborate with universities and attract young talent

As Innovation Centre Operations Officer I was responsible for the set-up of the new Innovation Centre that Telefonica I+D created in Sao Paulo in 2011. • Setup of the innovation Centre processes, hiring the first employees and transfer best practices from Spain to Brazil.• Successful launch of Vivo OnDemand Video Platform and VIVO TV Guide, and Zoom the text wallet product as part of the offer of Mastercard and Vivo Joint Venture. • Internal business development to launch innovation efforts in Brasil.

As part of the IPS team reporting to Internet and Multimedia Director I worked in the Digital Transformation that we accomplished in Telefonica I+D, changing from a IT focused company to an Innovation and Product Development Company• Adopted Agile methodologies, created the User Experience Lab, and Research Organizations and defined a matrix organization with Knowledge Groups, dynamic resources allocation and strong customer focus.• Launched the ideation initiatives with Calls for Ideas, Seedbeds projects, Customer development.• Responsible of Knowledge Groups Organization.

Technical responsible of the Network and Communication project of the Telefonica Headquarters. I was responsible for the RFQ preparation and analysis, and the coordination with the different Operation Business, to define the requirements and final solutions.. I was on charge of the initial integration of the first data centre in distritoC, and the migration of the first employees to distrito C.

Consultant for several units in the company worked in projects such as mobile network quality project for the Product Development Unit in Movistar, TV over IP for Telefonica Brasil, and Performance Analysis of systems developed in Telefonica I+D such as mobile pre-paid billing system, or Terra portals.Worked on internal innovation projects in areas such as Grid Computing (already not cloud), P2P distribution and Internet Services models.