Senior Marketing Specialist
Current- Overall PPC strategy planning for more than 15 countries (Europe, Africa, Middle East).- Launch and optimization of Paid Media campaigns on Google Ads, Facebook Ads, Instagram, Tik Tok, Snapchat, Yandex and ASA (digital products and apps).- Budget planning and digital media mix proposals for our services and portals.- Creation of digital Budgets for all Google Ads channels (SEM, Display, Youtube and Performance Max) Social Ads (Facebook Business manager, Tiktok, Snapchat)and ASA. - Management and implementation of measurement tools and Dashboard: Google Analytics, Firebase, AppsFlyer, Data Studio.