Diego Engers Moreira Email & Phone Number

Zürich Metropolitan Area

Responsible for the cross-functional company wide seasonal toolbox strategy and deployment for fall/winter and spring/summer seasons globally, with the comprehensive strategy and tools for markets to implement and execute the brand and business strategy for the season. Wholesale channel success accountability within Brand Management team. Leading a team of 2 Senior Brand Managers.

Zürich Metropolitan Area

Focus on driving brand elevation and business performance in a holistic way as a global business partner to local General Managers. Responsible to drive brand and overall business mid-term planning & ensure successful rollout of global strategy in a consistent and elevated omni-channel execution. Achievements: business performance turnaround in UK and South Korea with bespoke strategy. Special projects: leadership to deliver first Swarovski Flagship store in South Korea (Seoul).

Zürich Metropolitan Area

Focus on driving brand elevation and business performance in a holistic way as a global business partner to local General Managers. Responsible to drive brand and overall business mid-term planning & ensure successful rollout of global strategy in a consistent and elevated omni-channel execution. Achievements: new brand strategy implementation / transformation within Emerging Markets, catering to specific needs in key markets. Special projects: support for local campaigns development (such as Ramadan, Diwali); promotional and pricing strategy customization; Ecommerce channel development and growth support.

Zürich Metropolitan Area

Owner of consumer experience strategy and toolbox development in listed channels, making sure consumer needs are addressed in a holistic way (brand, product assortment, commerciality, overall store experience, online integration).

Zürich Area, Switzerland

Overall brand, portfolio and packaging strategy for Lindt Chocolate shops globally (500+ stores worldwide – 500 mCHF yearly sales / 13%+ of total company), leading a team of 2 Product Managers. Achievements: new retail exclusive concepts (product, packaging); seasonal campaigns toolkits development, promotional and social media guidance, global gifting and personalization strategy, marketing best practices to drive L4L growth.

Zürich Area, Switzerland

Retail Innovation / Digital lead for EMEA region, leading 1 Innovation Manager. Achievements: Home Delivery channel strategy / business development roadmap (business model, Marketing, CRM, growth strategy) - 30% of total region growth in 2016. Additional projects: Mobile APPs strategy to drive traffic through promotional calendar; Digital Ordering market test (30% avg. transaction increase); Social Media strategy and global campaigns deployment in EMEA; Packaging innovation.

São Paulo E Região, Brasil

Overall brand and P&L management for 2 brands in both mass and premium Personal Care, leading a team of 4. Achievements: premium Oral Care brand launch in Brazil with consumer and professional Marketing. Double-digit growth for the category (20%+) in Brazil in 2015 gaining market share, reverting declining trend due to leadership in integrated brand planning with cross functional support teams and 360 activation plan execution.

Singapore

Global project leader for disruptive innovation in Personal Care/Skin Cleansing: automatic self-foaming hand wash product – a first for Unilever globally. Achievements: delivered consumer research for product concept, product in use test and packaging eye tracking research to define final product technical and formulation specifications, confirming product feasibility.

São Paulo E Região, Brasil

o Brand Development LATAM: leadership in product innovation and communication development. Achievements: complete portfolio re-launch to drastically improve the category profitability. Full range architecture new product development to launch (~20 SKUs), including concept research / packaging research / new portfolio consumer validation through purchase intention study.o Brand Building Brazil: overall brand management. Achievements: brand’s 70th anniversary 360 activation campaign (assets production, media plan, PR, digital, consumer and trade promotions, OOH and activations). Contributed to category double-digit growth.o Sales / Customer Development Brazil: indirect channel management and development. Achievements: strategic review of Distributors network (performance and capabilities) to deliver the long-term category growth ambition.

Pós Graduação, Administração De Empresas

Bacharel, Relações Internacionais