CEO at Waretek Group for LATAM, Europe and ME with base in Mexico City

Head of the sales team for more than 3 years.In TurboPac, we develope Technology for the Invoicing Stamping Process Service.

Commercial manager in charge of the mass market accounts for the Southeast of the republic.In my charge I had the commercialization of the Dito tool for PYME´s as well as the follow-up of customer requirements regarding the Stamping technology platform.

Brief description of the company:The Coin Collection Company has as a main activity the public telephony services with more than 46 thousand phone cabins in more than 10 states of the Mexican country.As a peripheral business also have vending toy machines with products from Disney, Marvel, Nickelodeon, Televisa among others.Position:Commercial ManagerJob Description:The business manager develops and implements strategies to reach and increase the amount of point of sales to set the vending machines, public telephony and water purifiers in all Mexico.Directs, give business management and increase the sales team.Major achievements of this stage:• Set the business strategy with the trading partners• Define the annual business plan 2015• Sell over a thousand vending machines in the period• Reconstruct and manage the sales team

Brief description of the company:Bumeran.com is one of the most important job web site in Mexico and the number one technologic platform of HRPosition:Renewal ManagerJob Description:The Renewal Manager have at his charge of the strategies design needed to increase the levels of customer satisfaction based on the best performance in the company web site.He must identify the optimal tools for each client in order to increase the traffic and postulation in their jobs ads to achieve and solve their HR needs ASAP. The results will be seen in the way that customers renew their memberships and increase their investment in the portal.Major achievements of this stage:• Achieve sustained growth in memberships and renewals in the state of Nuevo Leon and Mexico City• Managing the sales team to reach goals over 100% in the Q1 and Q2 2014• Lead and improve the G2M strategies

Brief description of the company:Energizer Holdings, Inc. (ENR) is a consumer goods company operating globally in the broad categories of household and personal care products. Currently offer solutions in portable power, lighting, wet shave and personal grooming, skin care, feminine care and infant care.Position:National Sales Manager for Specialized ChannelJob Description:The Specialized Channel has at his responsibility the grow, development and performance of the sales channels such as Department stores, DIY, Hardware traditional, Electronics stores, Office Supply, Sports Shops, e-commerce, Companies alliances, OEM, Toys Shops, Gamers among others.Its main objective is the sales grow of fifteen sub-channels and the responsibility of each negotiations and business models.Brands I lead:• Energizer • Hawaiian Tropic• Eveready • Banana Boat• Playtex Infant • Schick• Playtex Feme Care Major achievements of this stage:• Create and command the KAM´s and Business developer’s teams.• Consolidate exclusivity with the Office Supply and DIY channels• Increase business performance and profitability through the development of sell-in & sell-out programs.• The Specialized Channel achieve in the first year grow over 25% vs LY2011

Brief description of the company:Comercializadora Mexicana de Autoservicios (CMA) is a subsidiary company of CETEC Internacional. The company was created to support the DTT market distribution through a Joint Venture with related companies in the same channel.Position:National Sales ManagerJob Description:Develop the scouting will bring the company strategic alliances.Bring to the company new customers and a global management in order to define business opportunities which were involved in the Shared Distribution project.Major achievements of this stage:• Achieve a Distribution Cost less than 5% in the three main states of Mexico.• Consolidated a portfolio of companies which gadder billed more than 2.5 MLL USD in year two.

Brief description of the company:CETEC Internacional is the exclusive distributor for Mexico City area for the Bayer Animal Health Division and Bayer Environmental SciencePosition:National Sales Manager for the Bayer Animal Health SSS DivisionJob Description:Build with the commercial team the structure to develop the Animal Health Division for Bayer in the SSS channel.The Division of Animal Health has focused on companion animals (dogs and cats) and the main goal was the care products and the control of external agents (fleas and ticks) for pets.Other responsibilities are the introduction of the full catalog in the mass channels such as Supermarkets Chains, Drugstores, ATR's, Independent Veterinary’s, Pet Shops and Department stores.Brands I lead:• Bayopet Flea Shampoo • Bayopet Everyday Soap • Bayopet Cosmetic Shampoo • Bayopet Flea Powder • Bayopet Flea Soap • Bayopet Flea Foam Major achievements of this stage:• Place the Bayopet´s catalog as a premium brand• Achieve an 80% of SOM, competing with brands such as Grisi, Pedigree and Rolling Dog

Brief description of the company:Bayer AG is a multinational, multi-industry corporation that produces a range of chemical products including pesticides, plastics, and pharmaceuticals.Position:KAM for Aurrera, Soriana Group ,Comexa and ATR´sJob Description:KAM for the major retail chains like Walmart, Soriana and Comercial Mexicana. The main role of the position was negotiate with the buyers of the retail chains in order to create successful negotiations for the leading brands of the Crops Science and Environmental Science Bayer´s divisions.Participate and build business strategies that include industrial companies, OEM's, PYME's, Trade Chambers, Government Agencies and major national retailers in order to develop a commercial circle and set the leading brands of the company in the top five selected brands.Brands I lead:• Baygon • Baygon House & Garden • OKKO • Responsar • Starycide • Solphac • Racumin Súper • Rodilon • Blatanex Major achievements of this stage:• Place in the Mexican NOM for the pest control the main Bayer´s products as leaders in the governmental recommendations for the national epidemiological controls.• Consolidate in the insecticides department of the major retail chains the Bayer products.• Baygon brand gets 50% of SOM shared with Raid House & Garden and H24.