Diego Fajardo Email & Phone Number

State Of Paraná, Brazil

Curitiba, Paraná

• Collaborating directly with Marketing, Logistics, Controlling, and Finance departments to ensure an effective response to customer demands and precise execution of operations;
• Strategically managing relationships with key distributors, strengthening alliances, and increasing sales volume nationwide;
• Developing and implementing customized business plans for distributors, focusing on meeting the company's sales targets and aligning with corporate objectives;
• Analyzing purchase values, defining Sell Out campaigns, and creating detailed annual forecasts, optimizing item availability and forecast accuracy;
• Monitoring key account performance through Sell In and Sell Out analyses, as well as tracking Forecast vs. Actual and ABC product curve, enabling the identification of new opportunities and strategic adjustments;
• Conducting regular meetings with clients and senior management to present results and collaboratively develop future action plans.Main clientes: Refrigeração Dufrio Comércio e Importação Ltda, Frigelar Comercio e.

Curitiba E Região, Brasil

• Developing and implementing a commercial strategy focused on distribution, ensuring greater coherence in market activities and strengthening relationships with commercial partners;
• Managing and expanding a portfolio of large clients, optimizing results through effective negotiations and strategic partnerships;
• Conducting comprehensive market and competitive analyses, including product ABC curve analysis, to guide sales tactics and maximize performance;
• Overseeing the development of new products to meet specific market demands and diversify the company’s portfolio;
• Identifying and consolidating new B2B partnerships to enhance market presence and reinforce the brand’s competitive position.Main results: (1) Structured the commercial policy for distributors and created a competitive.

Curitiba, Paraná

• Active participation in all areas of the company, focusing on research and hiring suppliers, evaluating quality, delivery time and cost-benefit;
• Development of products aligned with the demand of the target audience, ensuring competitiveness and innovation;
• Definition of sales and logistics strategies, including sales approaches and billing and receiving procedures;
• Financial management, with banking relationships and strategic decision-making for the company's sustainability and growth.

Curitiba E Região, Brasil

• Structuring and defining pricing tables, optimizing the attractiveness of products and services offered;
• Launching promotional campaigns and engagement actions for clients and employees, encouraging greater adherence and loyalty;
• Organizing events and competitions, including negotiations with suppliers and sponsors to ensure the success of initiatives;
• Prospecting new partnerships and agreements, expanding business opportunities and brand recognition;
• Leading expansion efforts by opening five new branches, driving growth of 700 new students and increasing revenue by over 400%.

Curitba

• Acting as an immediate replacement for the agency's General Manager, assuming his duties in his absence;
• Invitation by the board to participate in a pilot project of Real Estate Partnerships, aiming to increase market share in real estate credit;
• Promotion to Manager of the Real Estate Credit Centralization of Curitiba and Region, with responsibility for training internal and external customers and managing the department's operational team.

• Invitation to act as "Portfolio Trainer" – Corporate Account Manager, with the aim of building and consolidating a client portfolio;
• Development of a robust commercial profile to attract and retain customers;
• Carrying out credit analysis and making strategic decisions for portfolio growth.

• Development of administrative skills, including vacation scheduling, supplier management and daily cash checking;
• Working in the agency's collections area, with negotiation activities with clients and coordination of processes with notary offices.

• Improvement in customer service, focusing on understanding and meeting their needs;
• Beginning of experience in the commercial area, strengthening relationship and sales skills.