Diego Ferrin Email & Phone Number

Berlin, De

Berlin, De

Berlin, Germany

Lead product designer for the SAP Build Process Automation No-code/Low-code solution. Embedding generative AI capabilities for enterprise business cases.

Berlin, Germany

Berlin Area, Germany

- Created concepts for enterprise solutions in the form of wireframes to high fidelity prototypes.- Moderated design thinking workshops, design sprints and formative usability testings for new features.- Implemented a design system for our application that is aligned with the organization's product standards.- Operationalized design activities as part of a technology-focused software development Scrum team.

Berlin Area, Germany

Berlin Area, Germany

- Conceptualized and created brand websites.- Ensured consitency of visual identity across all web and print material created in the department, including landing pages, newsletters, social postings, informational booklets, and packaging designs.- Coordinated deliverables from external agencies with management and the IT department.

Berlin, Germany

- Worked closely with developers and product teams providing responsive designs for new shop features improving usability and conversion rates through preliminary rounds of prototyping and user tests validated by positive performances in A/B tests.- Delivered marketing material for multiple campaigns across all web-shops in nine countries in collaboration with Brand Management.- Optimized internal workflows by developing templates and standardized processes, as well as coaching team members.

Berlin, Germany

- Led a team of four designers, managing tasks and providing creative direction.- Organized shooting tests improving quality of product photographs, as well as reducing editing and retouching time.- Developed a global styleguide and ensured usage across all channels.