Diego Miranda Email & Phone Number

Los Angeles, California, US

Leading the SMB LATAM go-to-market strategy for TikTok's ever-evolving ads products, with a focus on commerce-related performance advertising solutions.

São Paulo, BR

✓ Built and led a team of 9 Product Marketing Managers, to drive acquisition, engagement, and monetization efforts targeting SMB e-commerce businesses across Brazil, Argentina, and Mexico ✓ Drove the growth strategy for Nuvem Pago, the company's payment solution for online sellers, from its launch to reaching 1st place in share of transaction volume on the.

Osasco, São Paulo, BR

✓ Led the pilot of the subscription program iFood Plus with 360k users, experimenting with variables such as pricing, delivery radius, and order minimums to boost customer engagement while optimizing the cost per incremental orders✓ Led the pilot of a loyalty program for highly engaged users with 100k customers, targeting incremental retention✓ Guided.

San Francisco, California, US

✓ Set the strategic marketing vision for product launches and portfolio repositioning (UberX, Select, Black, and Pool) in Brazil, in collaboration with the Product Marketing Team in the US and the Regional Team in Mexico✓ Managed a US$10M budget, orchestrating the execution of campaigns on digital and mass media channels alongside cross-functional teams.

San Francisco, California, US

✓ Launched Uber in more than 10 cities across the Southern Region of Brazil with a partner-centric go-to-market strategy✓ Executed multiple initiatives through local partnerships to convert customers from their user base into Uber riders, including operating an affiliate performance-based program with social media influencers and live event promoters

São Paulo, SP, BR

✓ Responsible for creating content for Bimbo's brands such as RAP10 and Crocantíssimo across social media platforms✓ Success criteria included boosting content engagement metrics (likes, comments and reach) and lifting brand consideration metrics

New York, NY, US

✓ Responsible for creating social media content for 5 Ford vehicles in Brazil✓ Success criteria included boosting content engagement metrics (likes, comments and reach), lifting brand consideration metrics, and increasing the number of test drives scheduled for the vehicles

Recife, Pernambuco, BR

Coordinated the creation of content marketing and digital campaigns for regional and national brands alongside a team of copywriters and designers

Recife, Pernambuco, BR

✓ Created multiple digital campaigns for regional and national brands✓ Executed multi-channel campaigns for Procter and Gamble brands such as Head & Shoulders, Pantene, and Gillette✓ Success criteria revolved around increasing brand/product consideration, lifting specific brand attributes, and gaining market share

Bachelor, Advertising

Advanced Growth Series Program

Executive Education, Strategy & Leadership

Executive Education, Customer Loyalty