Diego F Gutiérrez B Email & Phone Number

Colombia

Responsible for:1. The trafficking process of FARMERS and LACTALIS campaigns through Campaign Manager 360, Innovid, and AIS software. 2. Campaign maintenance and reporting. 3. Planning and executing FARMERS web campaigns for CNN, FOX, DISNEY, YOUTUBE, and others. Clients: FAMERS - USLACTALIS - FR

Manizales, Caldas, Colombia

Responsible for achieving the commercial and marketing objectives of the company with an annual budget of 200 million pesos per year. Team of 5 commercials. Sales of more than 10 million dollars in horizontal property.• Achievement #1: Reduction in 25% of the time in breakeven of sales in the Arcobaleno project. Through a geographic strategy (1km radius) with print media and brand activations. Estimated for 24 months, it was achieved in 18.• Achievement #2: I exceeded the 2020 budget achieving 135% compliance. Through a commercial strategy in supermarkets, cold calling and presence in real estate fairs.• Achievement #3: 30% increase in internal sales. I developed the "Referring Arco Iris" strategy with incentives for our internal clients (employees, relatives and acquaintances) who referred potential buyers.• Achievement #4: I developed a new segmentation strategy to identify strategic clients, where I included ´investors living abroad or in other cities´, generating as a result an increase in closing deals of 40% in 2019.

Manizales

Conceptualization, construction and start-up of an Argentine grill restaurant and artisanal burgers. Structuring and execution of the operating budget, and sales of the restaurant.• Achievement #1: Winner of 50,000 dollars in business training with Babson College under the sponsorship of the Luker Foundation through the ´Manizales Más´ program, EAP2016 High Potential Companies.• Achievement #2: Sales of more than 800 thousand dollars in 4 years. Generation of interactive and seductive campaigns managing the cost of user acquisition. Followers: 11,470 on Facebook and 5,303 on Instagram.• Achievement #3: Winner of the top 5 best hamburgers in Manizales. Burger Master 2019. Tulio recommends. 30 restaurants in Manizales competed.

Latam

Design and construction of the WANTUBI channel on Youtube. Vocational guidance methodology is based on the micro empiricism of each student. Development, recording, and editing of 120 videos focused on explaining what it is like to study in 20 of the most demanded careers LATAM.• Achievement #1: I reached 45,100 subscribers on Youtube. Through a digital strategy focused on the niche of students and parents, sensitizing them through advertising pieces, of the costs and losses of student desertion.• Achievement #2: Winner of 30,000 dollars of seed capital from FONDO EMPRENDER – SENA. Through a business plan approved by this government entity.YouTube: WANTUBI

Perú

Responsible for the commercial development in Peru of the ONCOLOMBIA strategy to find possible investors of commercial and food chains that will find in Colombia a market to develop. • Achievement #1: Close for more than 200 thousand dollars of the ChinaWok food chain to open its new headquarters in Bogotá. Through a one-year B2B job where market research, investment budget, and business strategy were carried out. • Achievement #2: Closing for 30 thousand dollars for the chain ´El´. For Colombian market studies, entry barriers, work methodology, and investment budget. • Achievement #3: Exceeded by 140% of the client prospecting goals budgeted for 2014. Increasing the number of cold calls and making alliances with recognized people in the business world of Lima.

Hyderabad, Telangana, India

Business developer in Spain and Latin America for the Pressmart magazine digitization service.• Achievement #1: I achieved a 57% increase in sales for the Spanish-speaking market, through the development of new clients through cold calling and the distribution of commercial information to the niche defined in the strategy.• Achievement #2: Sales of 30 thousand dollars in the digitization of 5 magazines. Implementing the B2B strategies defined by the characterization of the target niche and sales methodology.

Mmi - Master In Marketing Intelligence /, Marketing Intelligence

Data mining, econometrics modeling, data modeling, statistics, e-Marketing, e-campaigns, SEM, SEO.

Mba - Master In Business Administration, Business, Finance And Management, 16/20

Best MBA´s tesis (TC 46-2), 2011. ESAN University, Lima - Perú.

Professional In National And International Marketing, Management, Marketing, Projects.