+3 years of experience in data ETL, reporting, modeling, analysis, manipulation, migration and visualization. Currently working at PGD LATAM as a Senior Data Analyst in which some of the responsibilities include ETL data processes (Extract, Transform, Load), data governance, insight generation, data modeling, data visualization, reporting, and EDA for digital and non-digital marketing campaigns for clients such as: Post Foods, Aflac and Meta. Similarly, my previous job experiences involved tasks such as, analyze statistics, develop PowerPoint presentations, find and fix data discrepancies explain and craft insights and query data to answer billing and finance questions. Bilingual in Spanish, proficient in SQL and Python with advance knowledge in Datorama (data visualization tool) and certified as Tableau Desktop Specialist.
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Data Analysis SpecialistPgdBogotá, Bogota, Co -
Data Analytics LeadPgd Jul 2023 - PresentBogotá, Capital District, Colombia• Customer: KFC, HEB• Task Performed:o Accountable for compiling, harmonize analyze and vizualize large data sets coming from multiple sources by mainly using Datorama and Python programming to either transform and store datao Query and extract data to answer key business questions and resolve ad hoc requestso Advise and lead a team of 2 people on data storage, modeling and classificationo Present and propose reporting solutions to the client while finding an… Show more • Customer: KFC, HEB• Task Performed:o Accountable for compiling, harmonize analyze and vizualize large data sets coming from multiple sources by mainly using Datorama and Python programming to either transform and store datao Query and extract data to answer key business questions and resolve ad hoc requestso Advise and lead a team of 2 people on data storage, modeling and classificationo Present and propose reporting solutions to the client while finding an intermediate solution without impacting internal data processeso Collaborate and partner with multiple media investment teams to better consolidate and harmonize platform data which results in cleaner and structured data that allows clients and internal teams to derive insights and make business decisions• Technologies: Python, Datorama, SQL Server Show less -
Senior Data AnalystPgd Mar 2022 - Aug 2023Bogotá, Capital District, Colombia• Customer: Meta• Task Performed: o Worked alongside with Data Engineers to improve the data model used for data delivery to Meta as well as classify all data coming into the data warehouse and finally QA data showcased in the dashboardso Automated a data manipulation process with Pandas in Python which ultimately helped my team have a better understanding of the data by asking impactful questions and deriving insights that impacted business decisionso Complied and enforced… Show more • Customer: Meta• Task Performed: o Worked alongside with Data Engineers to improve the data model used for data delivery to Meta as well as classify all data coming into the data warehouse and finally QA data showcased in the dashboardso Automated a data manipulation process with Pandas in Python which ultimately helped my team have a better understanding of the data by asking impactful questions and deriving insights that impacted business decisionso Complied and enforced Meta’s data governance and reporting policies which helped the team spot discrepancies and errors ahead of time• Technologies: Python, Tableau Show less -
Data AnalystPgd Mar 2021 - Mar 2022Bogota,D.C., Capital District, Colombia•Customers: Post Foods, Aflac•Tasks performed: o Created and QA'd dashboards showcasing key digital marketing metrics and KPIs o Reduced the margin of error for weekly data classifications by automating the process with Pandas and Regex o Derive insights and recommendations from data to present to clients o Mastered the visualization tool Datorama (Salesforce) to upload, govern, model, analyze, map, and visualize data from… Show more •Customers: Post Foods, Aflac•Tasks performed: o Created and QA'd dashboards showcasing key digital marketing metrics and KPIs o Reduced the margin of error for weekly data classifications by automating the process with Pandas and Regex o Derive insights and recommendations from data to present to clients o Mastered the visualization tool Datorama (Salesforce) to upload, govern, model, analyze, map, and visualize data from multiple digital, TV, video and out of home campaigns•Technologies: Python, Datorama Show less -
Project ManagerFlorez Y Alvarez S.A.S Aug 2020 - Mar 2021Bogota,D.C., Capital District, Colombia• Managed, executed, and configured an e-commerce store for B2B clients which reduced the margin of error in supplies orders• Manage the migration and construction of supplies databases for a B2B e-commerce store
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Billing Data AnalystInfobip Oct 2019 - Jul 2020Bogota,D.C., Capital District, Colombia•Tasks performed: o Analyzed, interpreted, and draw conclusions from suppliers' data that was cross-checked with internal data to identify discrepancies in costs or quantity of productso Extracted and analyzed data from a relational database with SQL programmingoUpdated price database based on cost and quantity analysisoEffectively communicated with other teams within the company to come up with effective solutions to problems regarding contracts, invoices, and payments… Show more •Tasks performed: o Analyzed, interpreted, and draw conclusions from suppliers' data that was cross-checked with internal data to identify discrepancies in costs or quantity of productso Extracted and analyzed data from a relational database with SQL programmingoUpdated price database based on cost and quantity analysisoEffectively communicated with other teams within the company to come up with effective solutions to problems regarding contracts, invoices, and payments disputes•Technologies: SQL server, Superuser Show less -
Research AssociateHorowitz Research Feb 2018 - Jan 2019Greater New York City Area•Customers: Telemundo, Nielsen•Tasks performed: o Worked in collaboration and independently to creatively solve data analysis and data management problems to derive valuable insights through Excel and research Software Q (a software similar to SPSS)o Model data and explained insights through PowerPoint presentations focusing on television trends, brand tracking, and market segmentationo Organized, interpreted, manipulated, and analyzed large amounts of data to facilitate… Show more •Customers: Telemundo, Nielsen•Tasks performed: o Worked in collaboration and independently to creatively solve data analysis and data management problems to derive valuable insights through Excel and research Software Q (a software similar to SPSS)o Model data and explained insights through PowerPoint presentations focusing on television trends, brand tracking, and market segmentationo Organized, interpreted, manipulated, and analyzed large amounts of data to facilitate cross-tabulationso Reduced time in the process of manipulating and organizing data through the use of Microsoft VBA/ Macro Programming and formulas in Excel•Technologies: Excel Macros, Q Software (software similar to SPSS) Show less
Diego Florez Education Details
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Digital Marketing -
Economics
Frequently Asked Questions about Diego Florez
What company does Diego Florez work for?
Diego Florez works for Pgd
What is Diego Florez's role at the current company?
Diego Florez's current role is Data Analysis Specialist.
What schools did Diego Florez attend?
Diego Florez attended Colegio De Estudios Superiores De Administración, Minnesota State University, Mankato.
Who are Diego Florez's colleagues?
Diego Florez's colleagues are Syed Ihetesham Ahmed, Manuel Valega, Daniel Alvarez, Daniel S., Dylan Castellanos Mendoza, Prateeksha J., Yunior Bartels.
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