WE ARE FRANCHISING ! After 2 years of research, development and tests (2020/2021), my partner and I decided to bring to life by 01/2022 a new concept and brand to fulfill a problem we identified: fitness alone is not enough for changing people's lives.We will transform the boutique fitness studio into a boutique wellness studio, from pure training to a holistic human approach, fusing training, nutritional guidance, pre/post-training recovery, and community support at the same place. All backed by neuroscience and psychology.I retired my successful consulting company to become CEO of this new venture, as this resonates a lot with my moment in life and deeply connects with the reason why I became an entrepreneur: I strongly believe we can make this world a much better one if we have more enlightened, conscious and empowered people."INFINITY, beyond fitness" is about making people constantly evolve into a better version of themselves, developing incremental new small habits on training, nutrition and recovery. We make this happen inside our studios, but mainly beyond them, using technology to support our members on their personal wellness journeys.With "INFINITY, beyond fitness" we fight two of the biggest villains of modern times - sedentary lifestyle & obesity, and the chronicle diseases related to it. I'm excited to make it a huge success, and impact millions of lives in the near future.JOIN US !

I was hired on 10/2020, as a consultant, by Maple Bear Global Schools' (MBGS) COO at that time (later its CEO) to review their expansion plan and provide business insights for a soft-landing in the USA; looking forward to an aggressive franchise expansion, to be started by the end of 2021.MBGS is a Canadian-based company, with over 550 franchised schools in 30 countries. They had only 3 corporate owned and operated schools in the USA. They were developed to test, adjust and validate their business proposition in the USA. But they intend to have over 200 franchised school in the USA by the end of 2024.The consulting project had 3 phases: (i) 6 months, from 10/2020 to 03/2021, for business strategy review and business plan proposition; (ii) 6 months, from 04/2021 to 09/2021 to implement the business plan and get a new version of the FDD in place; and (iii) 3 months, from 10/2021 to 12/2021 to help build a franchisor structure in the USA.Phase I was over as planned, and the proposed business plan was approved by MBGS Board by the end of 03/2021.Phase II was completed, also as planned, by 09/2021 when we officially launched Maple Bear USA at the IFE Franchise Trade Show - IFA (International Franchise Association) main event in New York.Phase III ended by 12/2021, and MBGS has a franchisor minimum structure in the USA that is able not only to generate franchise sales, but to implement its franchise operations. The foundations were built, and they are ready to grow.

WE BOOST BUSINESSES. WE CHANGE LIVES.Dialogo Strategic Advisory - beyond consulting... Mentoring, Strategy, Leadership, Management, and Results.Dialogo Strategic Advisory was created in 2008 to contribute on the construction of a more prosper world. The company aims to serve business leaders with autonomy that are looking forward to completing the competences and capabilities of their companies with a true strategic partnership, and believe that an external point of view can contribute decisively to improve their results.Dialogo is a one-stop-shop strategic advisory boutique. Our S.A.f.B.O. (Singular Advisory for Business Owners) approach delivers value to our clients’ businesses, and to their lives.We have offices in São Paulo (Brazil) and Miami (USA). But our Senior Associates are all over the world, such as in Switzerland, Canada, Singapore, and Australia. This allows us to get the best talents working in projects led by us, providing outstanding services any place on planet.ACHIEVE OUTSTANDING RESULTS THROUGH A NEW LOOK OR A NEW WAY OF MAKE THINGS HAPPENOur key areas of expertise are:- Strategy and Execution: Reposition your business. Think new businesses. Put the strategy into action. Do different.- Business Governance: Organize structures, processes and information for more agile and accurate decisions.- Fund Raising (debt and equity) and M&A: Raise the most adequate capital to your current needs, time and business culture.- International Business: Plan the international expansion of your business and increase chances of success abroad.BRING YOUR CHALLENGE - We think and execute tailored projects for leaders and their businessesWe work side-by-side with our clients to deep understand its needs, desires and wishes. We positioned ourselves as a hands-on strategic partner. We feel and act as we are owners of the companies we are helping. Our clients’ pain is our pain. People who know us can assure it!

LearnNets was an USA-based EdTech company, with operations in Miami, Cape Town, Zurich, and Sao Paulo. Our cause was to revolutionize online learning engagement!Since 01/2016 we have being developing the concept of an educational platform and methodology, which allows us to create Social Learning Networks (SLNs).Inspired by Facebook®'s social network and Netflix®'s video platform features, we combined and integrated both concepts in order to build a revolutionary process and platform, which could be used as both an endomarketing and educational tool.We are able to provide, on a global scale, an innovative learning process to promote online learning engagement to a total new level.Our business proposition was too innovative and a little ahead of the time. This made the sales process became too long. It was a time and capital consuming sales cycle.Investors, my partners and I decided to close the business by 12/2019, after deciding another round of investments was not the right path. We kind of regret the decision, as Covid hit the world hard by 03/2020 and on-line endomarketing and educational platforms exploded. But I learned we cannot always time the market.It was a good learning process from the learning business!

Tampa Fitness Partners (TFP) was one of the first OrangeTheory Fitness (OTF) area developers in the USA, operating corporate-owned fitness studios and managing franchisee ones on the Golf Coast of Florida, from North Tampa to Naples.OTF became the biggest success of what later on was called the "boutique fitness studios fever", with over 1,500 studios sold all over the USA and more overseas.I was hired by Edgard Corona, TFP's Founder, as a consultant, to review TFP's business during the last quarter of 2014. After a 90-day in-deep review, by late 12/2014, I presented the results of the project with a comprehensive list of changes and improvements to be executed in the business.Mr. Corona asked me to became TFP's General Manager, starting 01/2015, to implement my consulting project's suggestions. My role was: to put into action the strategy I outlined and that was approved by Mr. Corona; build an executive team to support the planned growth; and look for an appropriate window to divest the business.As an OTF area developer, there are limits to the expansion you can have, as there is a certain number of boutique fitness studios our geographical area could have. We were aware we would have two options when the area mature: (1) look for another area to develop -- not good ones available by 2015, as OTF was a raising star fitness brand at that time; or (2) sell the business close to its profitability maturity.Since I was hired, we grew the business, looking forward for revenue growth, but always keeping our main focus on increasing the business profitability. We also kept high governance standards. This is a validated M&A success receipt.Under my 5-year management, TFP's Gross Sales grew 56%, EBITDA grew 86%, and royalties collected from our area franchisees grew 54%. EBITDA margin rose from 24% in 2015 to 29% in 2019.We successfully divested TFP by 12/2019 to one of the private equity groups consolidating the OrangeTheory system.

A Brazilian Full ITO and latter a Container/Modular Data Center Brazilian Company. Sold its ITO business unit at the end of 2014 to two major Brazilian ITO players. In 2016 became leader of the Brazilian Container/Modular Data Center market. Sold my shares to the Managing Partner by 05/2014, but still hold option to rebuy part of the company.

As a Strategic Consulting Company with offices in São Paulo (SP, Brazil) and Sausalito (CA, USA), my parrtners and I at CGC intended to help small-mid Brazilian Companies to raise money through Alternative Public Offers (APO) in the USA market. We faced 2 big challenges: (1) getting the companies ready to report in US GAAP and/or IFRS; and (2) skepticism from US investors, as at that time lots of small-mid Chinese companies whom raised capital we're under investigation by the SEC for fraud and misrepresentation. We decided to quit the project as it was going nowhere. But I was able to incorporate into Dialogo (my consulting company) the knowledge about several different funding vehicles to fund companies in the US and usd it on some of my client projects in the USA later on.

A Brazilian niche ERP Company. Incorporated as part of Vertical IT Solutions. Sold my equity to the remaining managing partner in 08/2010.

A Brazilian IT Holding Company, owner of Gemelo, Transformare and Orion-ASP. Closed due to the strategic disinvestment of Transformare (sold to an strategic Brazilian IT company) and Orion-ASP (sold to the Manager Partner).

A Brazilian Legacy System Documentation and Evolution Company. Incorporated as part of Vertical IT Solutions. We sold the company to an IT Brazilian Group in 11/2007.