Diego Hernandez Email & Phone Number

Aguascalientes, Ags., Mx

Aguascalientes, México

Como cofundador y director creativo de Be Loud Agency, mi misión es amplificar el impacto de las marcas, asegurándome de que resuenen con fuerza en su mercado objetivo. En un mundo lleno de ruido, lidero un equipo apasionado por crear estrategias y conceptos disruptivos que conecten auténticamente con las audiencias, convirtiendo ideas en experiencias memorables.¿Qué hago en Be Loud? • Orquesto estrategias: Diseño y superviso conceptos creativos y estrategias de marketing que combinan arte, análisis y emoción para generar resultados tangibles. • Amplifico marcas: Desde el desarrollo de identidad visual hasta activaciones en puntos de venta, cada proyecto es afinado con atención al detalle para conectar con el público objetivo. • Lidero el ritmo: Coordino un equipo multidisciplinario, asegurando que cada campaña sea impactante y esté en sintonía con los objetivos de nuestros clientes. • Innovo sin pausa: Busco constantemente nuevas formas de subir el volumen a las marcas, manteniéndonos relevantes y competitivos en un mercado en evolución.Servicios que ofrecemos: • Desarrollo de identidad de marca. • Creación de estrategias comerciales y branding. • Activaciones y trade marketing en puntos de venta. • Diseño gráfico, redes sociales y generación de contenido. • Consultoría estratégica para incrementar ventas.Logros destacados: • Construcción de relaciones estratégicas con empresas PYMEs y grandes corporaciones en múltiples industrias. • Implementación de campañas creativas que han aumentado la visibilidad y ventas de nuestros clientes. • Expansión de servicios clave en branding y activaciones, creando un portafolio sólido de resultados comprobados.“En Be Loud Agency, transformamos ideas en sonidos que marcan la diferencia. Hagamos que tu marca suene fuerte y claro.”

Aguascalientes, Mexico

At H2O Power, I focus on brand development and our sell-in and sell-out strategies as we expand our presence throughout Mexico and prepare to enter the U.S. market. My role involves building a strong, competitive brand aligned with the growing demand for healthier consumer products.In my first year with the brand, we have achieved:- Defined a clear and differentiated message for consumers, as well as for businesses and retailers looking to add a competitive and healthy beverage to their product portfolios.- Expanded our distribution from Aguascalientes to key cities such as Mexico City, Monterrey, Guadalajara, Los Altos de Jalisco, Puerto Vallarta, Querétaro, and Zacatecas.- Established partnerships with major modern retail chains like Casa Ley and secured our presence in regional retailers such as La Misión and Farmacias Santa María.- Achieved consistent monthly sales growth, with a projected surge as we incorporate wholesalers and regional/national retailers into our distribution model.My ongoing focus is to drive the brand's growth by optimizing our positioning and expansion strategies, both in Mexico and in international markets.

Aguascalientes, México

Responsible for the commercial strategy to achieve the national global sales goal of Lifex with its 3 business units: distribution (B2B), ecommerce (B2C) and physical stores (B2C). Current main brand Fox Racing.- Development leader of 26 people in 5 key teams: distribution (sales and collections), ecommerce, b&m stores, demand planning, and marketing.- Creation, development and monitoring of commercial strategy for sales to more than 300 distribution accounts (more than 400 sales floors) nationwide in the mountain biking market. off-road motorized vehicles and sportswear.- Creation, development and monitoring of commercial strategy for own e-commerce platforms (web pages) and third parties such as Mercado Libre, Amazon, Liverpool, Privalia, Depor Privé, and others.- Creation, development and monitoring of the commercial strategy of 4 physical stores: Fox Store Aguascalientes, Fox Store Santa Fé (Mexico City), Lifex Store (Biciclass) in Ags and Adrenalink UTV / ATV Customs in Aguascalientes.- Creation, development and monitoring, measurement of tools and practices to maximize sales with an in-house marketing team, through the main use of digital content; educational webinars; B2B events for sales and education (prebook and season launches); events, sponsorships and activations with distributors and own stores to create traffic on sales floors.- Analysis of product rotation information and detection of improvement opportunities in product availability for purchases and determination of competitive prices with the Demand Planning team.

Aguascalientes, Mexico

In charge of the national business strategy and development through B2B sales, Ecommerce and Marketing for Fox Racing, Shift Racing, Leatt and Motorex Bike for Lifex hitting +$5mill USD annual sales.- Recruitment, training, coordination and development of the B2B sales team, ecommerces team and marketing team- Attention for B2B sales and development for +350 nationwide dealer accounts- Products mix selection and pricing for both B2B and end consumer for the national market- Strategic planning with annual, monthly and daily objectives, tactics, and kpi’s for each department (B2B Sales, Ecommerce and Marketing)- New business opportunity detection and attack for the growth of the national cycling, motorcycle and lifestyle markets- Negotiation and development of business relationships with the national key dealer accounts.- Active development and implementation of new sales tools, methods, processes and measurements

Aguascalientes Area, Mexico

In charge of designing and managing the company's B2B and B2C sales strategies, through the development of the current client portfolio, opening of new clients and consumers, and creation of new markets with the end goal of reaching sales targets and obtaining the company's commercial objectives.Main functions:-Design and align the strategic B2B and B2C sales plan with the company's general business strategy-Develop sales forecasts in have the best product rotation possible by brand and business unit-Setting of sales goals and objetives for the B2B and B2C sales teams-Align and control the following of terms and conditions by the dealer base-Develop B2B clients through training and merchandising tactics to improve the product rotation in their sales floors-Creation of sales tool and tactics in line with sales, marketing and general management to improve information for business detection and improvement-Training and development of sales force-Assure, coordinate, measure and direct sales tactics through analysis by territory, client account, commercial adviser, brand and business unit

Aguascalientes Area, Mexico

-In charge of creation, implementation and execution of marketing campaigns for customer attraction, dealer sales growth, and brand value in the Mexican market for the brands: Lifex, Fox Racing, Lifex Store, Shift Racing, Motorex, Haro Bikes, Premium Products, Primo BMX, Stranger BMX, Odyssey BMX, Sunday Bikes, y Pro-Tec Helmets.-Retail revelopment, Social Media, E-commerce, branding events, consumer and dealer faced activations, athlete sponsorship, Product and Tech Training.-Digital Marketing

Aguascalientes Area, Mexico

Elaboration and direction of B2B sales' strategies in the Mexican BMX and Freestyle Scooters market. Elaboration and direction of B2C sales' strategies in the Mexican BMX and Freestyle Scooters market. Planning and elaboration of purchases.Elaboration and carry-out of marketing strategies.Planning, direction, renewal, carry-out and follow-up of: webpage, social networks, events, tours, etc.Direction of sales team.

Aguascalientes Area, Mexico

Coordination and carry-out of purchase orders.Coordination of purchase strategies and support to sales-force.Coordination and supervision of webpage, B2B purchases and social networks.Coordination and support to marketing, promotional events and recruitment training.In charge of sales to the southern half of Mexico.

Aguascalientes Area, Mexico

- As Junior Business Consultant:Business consulting and advisory to start-up and functioning companies- As Instructor of "Programa de Incubación de Micronegocios de Auto-empleo":Taught basic entrepreneurship courses focusing on start-up and management of a small business. Courses directed to rural and excluded urban areas of the state of Aguascalientes, Mexico.- As Host of the business capsules show "deCIDE Ahora” on the Youtube channel CideAgsTv:Directed entrepreneurship and business interviews to experts in the matters.

Aguascalientes Area, Mexico

Promotion and customer acquisition for the business conference "CLP+E, Congreso sobre Logística Protocolo y Eventos".

Hec (Hautes Études Commerciales), Efle (Ecole De Français Langue Étrangère)

- HEC Faculty: Strategy Consulting course - EFLE Faculty: Courses of french as a foreign language

"Developing My Business" Course, Business/Commerce, General

Course with techniques and practices to improve retailers administration, formality, and marketing in Mexico.

Bachelor Of Business Administration (B.B.A.), Business Administration, Management And Operations

Activities and Societies: DEFI Diploma a la Excelencia en la Formación Integral

Icami - Center For Personal Development And Managerial Improvement, Business Leadership, Pcg Improvement Of Management Skills

Activities and Societies: Development of the ability to analyze problems and opportunities through case-method, to make effective.