Leading marketing and sales.

- Executed performance marketing campaigns on platforms such as Meta, Google, and LinkedIn.- Led the implementation and automation of HubSpot CRM in both marketing and sales functions.- Created dashboards utilizing Google Analytics, Search Console, and Looker Studio to analyze the results of ongoing marketing efforts across various channels.- Worked on pricing strategies for our plans and services, resulting in an increase in Average Revenue Per Account (ARPA).- Created a content strategy that successfully reduced the cost of customer acquisition (CAC), improving the effectiveness of our marketing initiatives.

- Led efforts to generate and qualify more than 500 leads, significantly boosting opportunities for the business development team.- Utilized the Zoho One suite to organize new client prospecting and maintain an organized pipeline.- Conducted effective product demonstrations for our SaaS platforms, contributing to a 30% increase in interest from potential clients.- Reached out to potential clients through focused cold outreach, successfully scheduling meetings with the business development team and achieving a 25% conversion rate.- Tripled closed deals originating from SDR team leads, demonstrating a significant 3x increase in business growth.

- Generated leads via message ads on Facebook and Instagram Ads, offering guidance and closing sales through chat and calls.- Conducted post-sale follow-ups on administrative processes, showcasing effective time management and task prioritization.- Adapted to a remote work culture, deepening knowledge in digital marketing, and implemented sales-enhancing technological tools such as multichannel customer support software, VoIP, and CRMs.

- Implemented strategies to meet team sales goals and provided training for new advisors on product knowledge and sales techniques.- Managed CRM and collaborated on administrative processes with the back office team.- Analyzed performance indicators within sales teams for continuous improvement.

- Guided users in acquiring ETB's home and SME services, utilizing persuasive techniques to address doubts and close deals.- Conducted post-sale follow-ups to ensure successful installation or activation of purchased services.- Effectively handled objections and resolved issues for customers facing difficulties in the sales process.- Achieved a rapid promotion to Commercial Coordinator within 6 months, showcasing productivity and a swift grasp of sales processes, while developing active listening skills and recognizing the importance of product/service knowledge.