The ArchDaily Building of the Year awards is with more than 3000 projects and over 100,000 votes each year is the largest peer-based, crowdsourced architecture award giving the chance to get to know the work of both consolidated and emerging architects. The Building of the Year Awards are developed in 4 different languages and markets; English (Global), Chinese (China - Hong Kong), Spanish (Latin America - Spain) and Portuguese (Brazil - Portugal). As a Co-director of the awards, I manage the production, big data, and relation with media and architects.

As a Creative Director at ArchDaily, my role encompassed a diverse range of responsibilities that fueled the growth and innovation of the brand. My key responsibilities included:Creating and Developing Editorial Initiatives: I led the conceptualization and execution of several award programs and monthly editorial topics, driving engagement and expanding our audience reach.Building Strategic Partnerships: I actively sought and established new partnerships with renowned institutions, universities, events, festivals, and media outlets, enhancing our brand's presence and influence in the architectural community.Managing Creative Teams: I oversaw and mentored a talented team of creatives, ensuring the delivery of high-quality content and maintaining a cohesive brand vision across all projects.Internal Marketing Campaigns: I developed and executed internal marketing campaigns to promote ArchDaily's new initiatives, boosting internal engagement and aligning our team with the company's strategic goals.Through these efforts, I contributed to the continuous growth and success of ArchDaily, solidifying its position as a leading platform in the architecture and design industry.

As one of the social media editors my work is to define the trends in architecture selecting and presenting the best projects around the world both on Instagram (+1.5 million followers) and Facebook (+2.3 million followers). I also contribute with the publication strategies for both platforms.

My work as an editor in ArchDaily is to select the best architecture to improve the quality of life of the next 3 billion people that will move into cities in the next 40 years, by providing inspiration, knowledge and tools to the architects who will have the challenge to design for them. This work involves to relate with architects all over the world to expose their work in the most visited architecture website in the world.

As the New York Correspondent, my role was pivotal in expanding our presence and influence in the US market. My key responsibilities included:Engaging and Creating New Contacts: I actively engaged with industry leaders, establishing valuable contacts and forging strategic partnerships that enhanced our network and opportunities in the US market.Interviewing Architects: I conducted insightful interviews with prominent architects, gathering exclusive content and insights that enriched our editorial offerings and provided a deeper understanding of architectural trends and innovations.Assisting Major Launches and Events: I played a crucial role in assisting and covering major launches and events, ensuring comprehensive and compelling coverage that resonated with our audience.Through these activities, I significantly contributed to the growth and success of our initiatives in the United States, strengthening our brand’s presence and fostering valuable industry relationships.

As a Public Relations Specialist, I had the privilege of working on the "5movements" project, an innovative initiative developed by TheArsenale creative agency for the launch of the new electric Renault 5. My role involved:Public and Media Relations: I managed public and media relations for the project, effectively communicating the vision and objectives of the "5movements" initiative to a wide audience.Strategic Communication: I developed and executed strategic communication plans to generate buzz and increase awareness about the new electric Renault 5, leveraging media channels and public engagement.Collaboration with TheArsenale: Working closely with TheArsenale's creative team, I ensured that the project's messaging was consistent, impactful, and aligned with the brand's values and goals.Media Outreach and Engagement: I coordinated media outreach efforts, securing coverage in key publications and fostering relationships with journalists and influencers to amplify the project's reach.

As a Creative Strategist, my role was to think outside the box to develop innovative media plans that effectively reach diverse audience segments. My key responsibilities included:Audience Targeting: Crafting strategies to engage both broad and niche audiences, ensuring our campaigns resonate with the intended demographic.Creative Ideation: Generating and implementing creative ideas across a variety of mediums to meet client needs and achieve campaign goals.Strategic Planning: Developing comprehensive media plans that integrate multiple channels and platforms, maximizing reach and impact.Team Management: Leading and managing cross-functional teams from different areas, ensuring seamless collaboration and execution of strategies.By combining creativity with strategic thinking and effective team management, I deliver solutions that drive engagement and fulfill client objectives, aligned with the company's philosophy.

Design Studio I (Professor, Miguel Casassus)

-Design Studio II-III (Professor, Rodrigo Aguilar) 2008-2011-Construction I (Professor, Luis Gómez L.) 2008

-Architecture and materials experiments