Diego J. Email & Phone Number

New England-Barcelona (Secondary)

Barcelona Area, Spain

Reported to the Executive BoardArmed with a strong track record of directing all beverage management operations, leading strategic initiatives, and building comprehensive and innovative systems, I successfully defined, communicated, motivated, and oversaw mission, goals and change across multiple organizational levels. I applied strong negotiating and influencing skills to inform risks, escalations, reporting, and analysis that drove key decision-making strategies and present to executives and board members. ♦ Serve pivotal role in the Freixenet Prosecco launch with sales far exceeding initial projections and now a key product in the company's portfolio. ♦ Led negotiations and due diligence process from seller´s side for the sale of majority shares of Freixenet Group to Henkell Group. ♦ Met forecasts in domestic market and attained positive P&L numbers in 2017 for the first time since tracking began.

Sant Sadurni D´Anoia

Reported to the CEOAs a collaborative, cross-functional team leader, I steered the design and delivery of key strategic initiatives identified by the Executive Leadership Team to profitably produce high-quality products that met sales demand through setting team objectives, improving processes and deploying data based decision making. ♦ Presided over turnaround situation requiring senior management restructuring and launched new products from different wine regions in Spain: Cava, Rueda, Toro, Monterrei, and a sparkling Moscato realizing total net revenue of $2.6M. ♦ Fortified cross-organizational culture of transparency, authored and standardized new product launch SOPs that monitored SKU's profitability, and redefined the portfolio of Focus Brands in Spain (portfolio of Focus Brands). ♦ Grew net sales by 8% Net Sales within $4M+ domestic market by launching new products with more substantial margins ($2.6M millions), improving logistics efficiencies, and producing $500K in operational cost improvements. ♦ Led negotiation of the Enterprise Bargaining Agreement with Unions.

Melbourne, Australia

Reported to International Business DirectorPresided over diverse categories with high spend and impact, enabled results by ensuring clarity of goals, priorities and direction for the team to optimize performance and prioritized multiple concurrent projects to best meet business goals. ♦ Executed turnaround for underperforming imported Spanish business suffering a $300K loss, by changing distributors, raising prices, and closing deal with major Australian supermarket chain resulting in profits of $257K. ♦ Ensured business survival by securing agreement with previous owners to settle court cases, purchased strategic assets, and launched Mildura winery brands, reaching 20% improvement in margin per bottle. ♦ Forged secure long-term grape supply and established processing agreements with key customers after losing major customers prior to assuming role. ♦ Improved cash position of the company and reduced debt from $20.5M to $14.6M while simultaneously steering $8M+ in strategic investments. ♦ Launched a thorough review of ROI of assets in the company and negotiated sale of non-performing assets, including consumer brands, properties, and irrigation rights.

De Directivo A Consejero

Mba

Mba

Master En Agricultura Ecológica (To Be Finished In October)

Bachelor

Diploma