Diego Perez Email & Phone Number

San Mateo, Ca, Us

• An entrepreneurial endeavor which combines accredited client coaching with PR and Thought Leadership services.• Create the Personal Branding Guide for world-renowned leaders in Finance, Technology, and TV.• Engage in weekly coaching sessions to extract knowledge, and produce content for ghost written Op Ed articles, social media content and website blogs.• Secure coverage in various trade publications to generate earned media for clients and their businesses.• Create larger marketing materials as needed, including company summaries, mission statements, and other investor-facing content.

Boca Raton, Florida, Us

• Manage a team of Marketing Managers, collectively responsible for the digital marketing strategy and execution of 300+ businesses, meeting with clients daily, and directing process optimizations with internal production teams.• Lead weekly client retention meetings, which resulted in the lowest attrition numbers in agency’s history.• Created new hire handbook, including client relationship road map, as well as all-new workflows and processes for Client Success team.• Implemented and oversaw team’s KPIs, monitoring their daily performance on our communication platform, Zendesk, and CRM, Salesforce. • Effectively planned and executed the introduction of new SaaS offerings into our client plans, which included Dental Intel, Modento, LocalMed, and Orca.

Miami Lakes, Florida, Us

• Manage all digital marketing programs and projects for Massage Envy (South Florida Coop), comprised of 45 locations and franchisees, leveraging junior account team and production teams.• Conducted regular coop-wide presentations, covering results and shifts in strategy across Paid Social Media, Paid Search, Display Advertising, Organic Social Media, and Online Reputation/Community Management services.• Successfully achieved “approved agency partner” status through corporate issued RFP, citing coop’s ROI, including regional increases to guest count and membership - approval enabled new business to be sourced with other US regions and Coops.• Planned and executed a franchise recruitment digital marketing campaign for Mac Tools, utilizing over $500k in Media Spend.

Miami Lakes, Fl, Us

• Managed select teams in securing over $1MM per year in Publicity Value (PV) from TV, radio, national trade publications and local print outlets, as well as online opportunities. • Collaborate with corporate client’s CMO to build publicity generating marketing and PR plans. • Author press releases, pitches, and copy material for respective brand promotions, strategies, andwebsites.• Direct agency’s government division, creating PR business proposals (RFPs) for government contracts throughout Florida.

Madrid, Madrid, Es

• Develop strategic personal branding platforms as part of company’s Personal Positioning service.• Professionally coach high-level clients in constructing their brand and for personal development.• Generate weekly content for clients that will lead to increases in their perceived reputation and revenue.• Manage company communications through digital marketing; primarily newsletters, and social media.• Continually improve company service through results analysis and methodology innovation.

• Managed over $100,000 in marketing funds, as well as payroll and office expenses.• Successfully opened and integrated second business location.• Trained in Quickbooks to provide financial services in accounting and book keeping.• Responsible for overseeing office operations and procedures.

Master Of Science (M.S.), Marketing

Certification, Executive Coaching (Cpc, Pcc, Eli-Mp), Organizational Leadership

Bachelor Of Arts (B.A.) English