Diego Lattanzio Email & Phone Number

Ontario, Canada

Establishing Pointclickcare as a thought leader in the Life Sciences RWD/ RWE and develop a robust pipeline in the industry. By expanding the utilization of our expansive data sets in life sciences, we will advance discoveries, treatments and cures.

Pharmaceutical industry consultant focused on maximizing commercial opportunities in Canada. Centered on Operations, Sales/ Trade and new product entries.

Toronto, Canada Area

Adapt Pharma was acquired by Emergent BioSolutions. Adapt Pharma was an innovative, privately-held pharmaceutical company headquartered in Ireland with offices in Canada and the US (adaptpharma.com). The company’s flagship product, NARCAN™ Nasal Spray was approved by Health Canada in October 2016 as an effective opioid antagonist to counter unintentional drug poisoning and reduce opioid overdose fatalities that continue to rise each year - described as “a public health epidemic” by the… Show more Adapt Pharma was acquired by Emergent BioSolutions. Adapt Pharma was an innovative, privately-held pharmaceutical company headquartered in Ireland with offices in Canada and the US (adaptpharma.com). The company’s flagship product, NARCAN™ Nasal Spray was approved by Health Canada in October 2016 as an effective opioid antagonist to counter unintentional drug poisoning and reduce opioid overdose fatalities that continue to rise each year - described as “a public health epidemic” by the National Institute of Drug Abuse (narcannasalspray.ca). ● Reporting to the GM Canada and driving national sales and service by developing new business and leading service to existing accounts including retailers, wholesalers and group purchasers such as law enforcement agencies, firefighters, first responders, health departments, educational facilities and community-based organizations; ● Managing all aspects of the sales process including market segmentation, prospecting, lead generation, qualification, quotes, close, order management, and account management and care; ● Collaborating in optimizing and building out the company’s sales strategy, processes, infrastructure and team; ● Assessing client needs, aligning solutions and building value for products; ● Supporting the GM, the US team and external consultants with projects and national sales-related reports (i.e. scorecards, account updates, sales performance data, product sales tracking, etc.); ● Establishing and improving sales processes and systems; ● Representing the company at industry events. Show less

Toronto, Canada Area

Bayer is a global multinational chemical, pharmaceutical and life sciences company with revenues over $46B, 115,000 employees and 30+ consolidated subsidiaries in 78 countries (www.bayer.com). ● As a key member of the Commercial Operations Leadership team, led strategic account management and commercial operations for national retailers, wholesaler and strategic business partners with a focus on growing topline and managing bottom line impacts across five Rx brands in a 300+-employee… Show more Bayer is a global multinational chemical, pharmaceutical and life sciences company with revenues over $46B, 115,000 employees and 30+ consolidated subsidiaries in 78 countries (www.bayer.com). ● As a key member of the Commercial Operations Leadership team, led strategic account management and commercial operations for national retailers, wholesaler and strategic business partners with a focus on growing topline and managing bottom line impacts across five Rx brands in a 300+-employee organization; ● Led strategies to increase commercialization of brands, including developing and administering ground-breaking new trade terms for a specialty product (Eylea) projected to deliver $50M in top line and bottom-line impact;● Managed contract relationships with Group Purchasing Organizations, retail chains and major hospital buying groups including Medbuy and HealthPRO; ● Oversaw new product launches, forecasting, inventory control, supply chain, pricing, etc.; ● Evaluated opportunities to improve distribution, awareness and compliance, leverage innovative approaches of reaching the market and assessed the potential value of strategic partnerships; ● Grew top line with new customer contracts and protected the bottom line through the adherence of current contracts and terms of trade; ● Managed and expanded the distribution agreement with a generic manufacturer (Teva) – Adalat XL; ● Maintained the data requirements for pharma products in the retail environment through GOPHER. Show less

Toronto, Canada Area

Founded in 2011 and headquartered in London with presence in Europe, Africa, Asia and North America, Pro Bono Bio is the world's leading nanotechnology company offering cutting-edge health and lifestyle products focused on pain, hematology and dermatology (www.probonobio.com). ● Reported directly to the CEO and led the launch and commercialization of products in Canada, the US and LATAM; ● Identified, recommended and implemented a sustainable business model and market… Show more Founded in 2011 and headquartered in London with presence in Europe, Africa, Asia and North America, Pro Bono Bio is the world's leading nanotechnology company offering cutting-edge health and lifestyle products focused on pain, hematology and dermatology (www.probonobio.com). ● Reported directly to the CEO and led the launch and commercialization of products in Canada, the US and LATAM; ● Identified, recommended and implemented a sustainable business model and market entry strategy with emphasis on the US that targeted priority channels and retailers for Flexiseq (Rx, Drug, Mass, Grocery, Other) and SEQuaderma (Rx, Drug, Mass, Beauty); ● Sourced and led an North American RFP process that identified and selected a ‘contract manufacturing organization’ able to service the North American forecasts and reduce the overall cost of goods and services currently manufactured in Europe; ● Led discussions and negotiations with US retailers and buyers; ● Identified and selected 3PL partner and brokered solutions required to service the organizations business model; ● Recommended organizational performance metrics (i.e. pricing, sales, EBITDA, margin, DOH, and DSO) for pre-and-post launch activities and developed associated tracking and reporting; ● Supported the regulatory strategy and application to Health Canada, the FDA and LATAM; ● Managed all category/sales data needs and acquisitions from third parties including AC Nielsen, IMS and other data sources; ● Launched an e-commerce platform complete with social media solutions to expedite sales and market entry; ● Identified and outlined a commercial strategy and plan to penetrate the prescription market for Canada and the US, including a reimbursement strategy with HMOs, PBMs, Private and Public plans within the arthritic pain market;● Led business planning for development of the 2016 plan. Show less

Toronto, Canada Area

(See above company overview)● Led a 6-person team and managed a $3M budget and the development/execution of strategies across Drug, Grocery, Club and Mass Merch channels; ● Member of the Consumer Care Senior Leadership Team that established and implemented the strategy, vision and culture for the 100+ employee division with accountability for budget and P&L commitments; ● Established sales strategies and tactics by channel and retail account, including sales… Show more (See above company overview)● Led a 6-person team and managed a $3M budget and the development/execution of strategies across Drug, Grocery, Club and Mass Merch channels; ● Member of the Consumer Care Senior Leadership Team that established and implemented the strategy, vision and culture for the 100+ employee division with accountability for budget and P&L commitments; ● Established sales strategies and tactics by channel and retail account, including sales incentive plans and account allocations ($9.1M in P&L responsibilities, $5M in Fixed Trade, $2.5M in secondary data including Nielsen, and $1.6M in G&A); ● Managed the National Divisional Meeting initiative, a $600K budget and development of content to reflect divisional strategies, culture and vision that ensured engagement and productivity; ● Led the development of overall trade strategies and tactics that supported brand plans and account/channel objectives and worked across with Channel, Brand and Sales teams; ● Collaborated in the development of trade strategies and channel objectives aligned to the division, account and brand goals; ● Led forecast and retail tactics for new product launches and discontinuations, negotiated listing fees and tracked performance, and worked closely with Project Management and Regulatory departments; ● Managed third party data requirements, including negotiating $2M of Nielsen contract data; ● Guided fixed trade management within the channels to maximize divisional opportunities and drive growth ($5M budget - responsible for over & above variable program support); ● Contributed in both pre-and-post acquisition phases of Bayer by Merck as a core member of the Integration team that consolidated Sales organizations and as a core member of the Due Diligence Acquisition team in Canada; ● Developed Divisional Category Management strategies and account presentations. Show less

Toronto, Canada Area

(See above company overview)● Built and managed relationships with key customers within the Pharma distribution channel and identified/secured/realized opportunities to improve distribution, awareness and compliance of 15 HealthCare Pharmaceuticals products through wholesalers and retail pharmacy chains; ● Managed a 5-person team and contract relationships with Group Purchasing Organizations, five retailers and major hospital buying groups including Medbuy and… Show more (See above company overview)● Built and managed relationships with key customers within the Pharma distribution channel and identified/secured/realized opportunities to improve distribution, awareness and compliance of 15 HealthCare Pharmaceuticals products through wholesalers and retail pharmacy chains; ● Managed a 5-person team and contract relationships with Group Purchasing Organizations, five retailers and major hospital buying groups including Medbuy and HealthPRO;● Maintained the data requirements for pharma products in the retail environment; ● Contributed as a key member of a) the Execution team for a unique distribution agreement with a generic manufacturer (Teva) – Adalat XL and b) the Development & Execution team for a unique brand distribution partnership with retail partner Betaseron and Shoppers Specialty Network. Show less

Toronto, Canada Area

(See above company overview)● Drove sales of 7 products (Adalat XL Plus, ASPIRIN 81mg, YAZ, Mirena, Angeliq, Levitra & Cipro XL) in Ontario to cardiologists, internal medicine, nephrologists, OB/GYN and urologists in a territory encompassing Kitchener, Waterloo, Guelph, Cambridge, London and Windsor.

Toronto, Canada Area

(See above company overview)● Developed sales, business opportunities and hospital formulary listings for Avelox (I.V. & Oral) and Sativex products in Niagara Falls, St. Catherine's, Hamilton, London and Windsor to deliver $4M in sales; ● Targeted and developed KOLs and drove business across 200 customer accounts including General Surgeons, ENTs, Gastroenterologists, Respirologists, Directors of Pharmacies, Emergency Physicians, Internal Medicine professionals… Show more (See above company overview)● Developed sales, business opportunities and hospital formulary listings for Avelox (I.V. & Oral) and Sativex products in Niagara Falls, St. Catherine's, Hamilton, London and Windsor to deliver $4M in sales; ● Targeted and developed KOLs and drove business across 200 customer accounts including General Surgeons, ENTs, Gastroenterologists, Respirologists, Directors of Pharmacies, Emergency Physicians, Internal Medicine professionals, Infectious Disease Specialist, Hospital Pharmacists, Oncologists, and Pain & Palliative Care Specialists. Show less

Toronto, Canada Area

(See above company overview)● Developed and implemented innovative sales strategies to reach "hard-to-see" doctors, challenging accounts and high-prescribing MDs and influencers in three areas and ASM Management styles across Kitchener/Waterloo, Hamilton and Niagara regions; ● Performed Cardiology, Internal Medicine and Urology Specialist responsibilities in remote areas (Owen Sound), including developing/maintaining relationships with practitioners, leading… Show more (See above company overview)● Developed and implemented innovative sales strategies to reach "hard-to-see" doctors, challenging accounts and high-prescribing MDs and influencers in three areas and ASM Management styles across Kitchener/Waterloo, Hamilton and Niagara regions; ● Performed Cardiology, Internal Medicine and Urology Specialist responsibilities in remote areas (Owen Sound), including developing/maintaining relationships with practitioners, leading product education (i.e. features, benefits, safety profile, approved indications, etc.) to ensure appropriate patient use, and ensuring all aspects of pharmacy pull through. Show less

Toronto, Canada Area

Stratagem was an entrepreneurial company focused on the development and export of consumer electronics. ● Founded, built, operated and eventually sold a very profitable direct-to-consumer electronics business serving a niche market and 10,000 customers across North America; ● Led sales, marketing, distribution, forecasting, inventory, outsourced manufacturing and a team of 7 employees.

Toronto, Canada Area

Bayer is a global multinational chemical, pharmaceutical and life sciences company with revenues over $46B, 115,000 employees and 30+ consolidated subsidiaries in 78 countries (www.bayer.com). ● Developed and led strategies and programs to drive business and product sales through a Mass OTC Channel and five major retail and wholesale accounts including Walmart and Zellers; ● Established and implemented Account Business Plans and led retail partnership… Show more Bayer is a global multinational chemical, pharmaceutical and life sciences company with revenues over $46B, 115,000 employees and 30+ consolidated subsidiaries in 78 countries (www.bayer.com). ● Developed and led strategies and programs to drive business and product sales through a Mass OTC Channel and five major retail and wholesale accounts including Walmart and Zellers; ● Established and implemented Account Business Plans and led retail partnership promotions to improve growth and profitability; ● Led Category Management for account, channel and therapeutic area; ● Developed and maintained “Velocity Trend” reports on a weekly basis. Show less

Toronto, Canada Area

(See above company overview)● Planned, led and coordinated marketing efforts to key accounts including Costco, Safeway, Loblaw’s, Westfair, London Drugs and Overwaitea; ● Ensured sufficient inventory to support regular and promotional sales and minimize backorder situations; ● Enhanced business development planning processes including the creation of optimized templates, trade funding budgets based on key accounts, and improved communications to field sales… Show more (See above company overview)● Planned, led and coordinated marketing efforts to key accounts including Costco, Safeway, Loblaw’s, Westfair, London Drugs and Overwaitea; ● Ensured sufficient inventory to support regular and promotional sales and minimize backorder situations; ● Enhanced business development planning processes including the creation of optimized templates, trade funding budgets based on key accounts, and improved communications to field sales representatives; ● Key member of the Product Development and Launch teams for ONE-A-DAY HERBALS (awarded the 2000 President’s Gold Cross for “Capitalizing on Unique Canadian Opportunities”). Show less

Toronto, Canada Area

(See above company overview)● Drove revenues and distribution of Consumer & Health Care products through selling, displays, merchandising and pharmacist relationships as the Key Account Rep for Sobeys (Agora Foods) and Shoppers Drug Mart Corporate Store; ● Served as Sales Representative Trainer for the Ontario/Atlantic team.