Diego A. Laya, Mba, Msc Fin, Pmp Email & Phone Number

Aarhus, Dk

• Lead financial solution in Vestas America. • Be a strong financial counterpart to sales organization and provide financial solution to customers. • Leas and ensure comprehensive collaboration and alignment with global functions, primarily with group treasury.• Develop and maintain relationships to brokers, investment banks, investors and leaders to understand available financial options for onshore and offshore wind energy farms. • Maintain or build relationships to brokers, investment banks, investors and leaders to understand available financing options. • Arrange financing and financial solution (equity, construction and long term/ PF debt, mezzanine, takeouts) in selected cases. • Support our customers in interactions with financial community through the turbine and service sales process and project executions.• Risk analysis of potential financial solution and preparation and presentation of investment committees' material for decision process.

Aarhus, Dk

• Model financial offshore wind projects, including ITC, PTC, and other tax credits. • Develop main financial / NPV model which leads to award of major offshore project for for offshore and floating offshore (East and West Coast).• Build up project budgetary costs for offshore and floating offshore (East and West Coast).• Monitor power markets, state policy support, and the development of near-term and long-term offshore wind LCOE. • Engage with project finance markets to understand costs and availability of capital. • Develop strategic initiatives that yield measurable results in reducing LCOE. • Track and refine internal cost projections for both equipment supply and project execution programs, including installation and service. • Support bid response and collaborate with engineers, suppliers, EPC, contract management, and others to ensure scope, schedule, and costs are vetted, understood, and well communicated. • Use data to validate risk assumptions for contracts tied to commodity indices as well as labor/material inflation projections.

Antwerp, Antwerp, Be

Manage the sales and commercial analysis division; provide supply chain and logistics consulting for clients; and service key multinational customer accounts.Perform corporate business development activities for logistics engineering, terminal, and warehousing services in Mexico, United States, and Canada.Applies forecasting model to determine the market price of commodities that the company uses to package, warehouse, and transport goods; predicts volume and velocity of commodity movement through the supply chain.Created, tested, and deployed a financial analysis and forecasting model to accurately understand current customer operational costs and determine future financial business models to support new client project pricing. • Enables true analysis of return on investment (ROI) and internal rate of return (IRR).• Operational and market insights drive development of commercial strategies.Developed internal business model in collaboration with engineering team for new project opportunities, including analysis, technology research, financial analysis, economic feasibility, project integration, and development. Modernized a commercial and operations database, replacing static reports with an interactive dashboard.• Provides data analysis, mining, and manipulation to provide visibility into operational KPIs and opportunities for creating operational efficiencies.• Built dashboard using Power BI, Tableau, Python, and R language.Created an activity data management dashboard that enabled the recovery $3M in lost revenue by providing visibility to customer level costs and revenue.

Winterthur, Ch

Developed new business for carbon capture and sequestration technology for refineries, chemical plants, and thermal fuel power plants.Secured a $5M liquid natural gas (LNG) project in the Gulf coast region.Developed successful project opportunities in the small refinery market valued at $3M.Performed financial market analysis to predict what industry or economic events could trigger capital projects.Employed a consultative sales approach that encompassed requirements gathering; proposal strategy and development; negotiation of pricing and commercial terms; and contract/service agreement management.Managed multiple concurrent projects ensuring pre-construction and installation stages established a project foundation that met client requirements while reducing capital costs.

Winterthur, Ch

Introduced cutting-edge plant maintenance data management and monitoring system to anticipate incoming maintenance projects, predict products needed, and reduce cost of operations.Restructured and integrated departments to create a turnkey equipment sales, installation, service, and maintenance program that enabled long-term partner relationships with customers while containing costs.• Established a single point of contact with customers to optimize communication flow.Researched and evaluated customer requirements to prepare proposals, defined economic strategies, and provided technical guidance for project estimation.Implemented an integrated dynamic decision analysis (IDDA) process to support resource allocation across customer projects.Maintained top position as the highest performing salesperson in the company during my 3-year tenure; increased year-over-year sales surpassing assigned quotas every year.• Captured $2M in maintenance service contracts.• Boosted revenue by 20% in first year and 33% in second year, a total increase of $9M.

The Woodlands, Tx - Texas, Us

Spearheaded the discovery, business development, and infrastructure development in the Latin American market (Argentina, Brazil, Chile, Colombia, Mexico & Venezuela) for sustainable catalyst services and related products by engaging established channel partners, local governments, and oil/petrochemical refineries.• Organized and delivered a channel partner education and integration program that increased brand awareness and boosted LATAM revenues from $500,000 to $5M over three years.• Created customer specific financial and technical analyses, logistics plans, and economic forecasts to determine the profitability for the sustainable regeneration projects.• Customers realized significant cost reductions for catalysts and environmental permits, reduced their environmental impact, and benefited from operational and logistical efficiencies.Marketed and sold catalysts, absorbents, desiccants, purifiers, and catalyst regeneration services.• Obtained a $7 million 10-year catalyst regeneration service contract in Mexico.• Won a $3M catalyst regeneration contract in Brazil.• Secured a $1M service contract in Argentina.• Generated $5M in one-time services in Mexico.

Houston, Texas, Us

Established and grew channel partnerships in Venezuela, Colombia, Brazil, and Argentina; managed full scope of sales activities and on-time delivery of projects.Supported the development of 3 pipeline projects valued at $1.5M+ each and managed installation to completion ahead of schedule saving customers an average of $50,000 per project.Negotiated a remedy with a local community that supplied maintenance workers for a pipeline in Bolivia that was negatively impacted by the low maintenance/no-weld features of the installed pipes.• Resulted in financial compensation to the local community and creation of a job replacement program.Organized and participated in large-scale tradeshows and industry conferences.

Seoul, Kr

Coordinated all commercial, engineering, and construction interactions; served as a liaison between international clients, governments, and primary contractors. Orchestrated proposal preparation for EPC (Engineering, Procurement, and Construction) services for chemical processing plants; prepared technical and commercial details for project proposals valued at $10M–$100M.Interpreted and evaluated statutory/regulatory requirements for civil, structural, architectural, piping, and environmental aspects of projects to ensure specifications and plans were developed in accordance.Coordinated all engineering information such as designs, drawings, procedures, and technical specifications to be vetted and approved by government agencies.Directed logistics and procurement processes for new pumps, electrical equipment, and other project equipment.Organized financial documentation—letters of intent, certified bank deposits, project financials, and price requirements—to support the commercial bidding process. Controlled project costs, scheduled activities, and prepared deliverables.Led every stage of $10M pipeline project, saving $500,000 for the client through equipment rationalization.

Seoul, Kr

Integrated corporate and project resources into collaborative cross-functional teams for proposal efforts.Coordinated proposal strategy and development to include economic feasibility analysis, tender documents, bid procedures, legal documents, issuance of bid bonds, and preparation of proposal status reports. Prepared pre-qualification applications, estimates, proposals, technical & commercial negotiations, and company competence & qualification presentations.Directed marketing efforts to position the company as a global leader, continually improving its competitive market position.Supported generation of inquiries, internal cost control, revenue monitoring, contract finalization, and post award contract administration.Created project cost analyses and estimates for engineering feasibility projects (up to $10M).Oversaw the development of EPC oil, gas, and power proposals, including engineering execution of two projects.• Awarded a $10M crude pipeline revamp project in Venezuela.• Assisted in the award of $20M Basic Engineering LNG Project in Texas.

Seoul, Kr

Coordinated the sales strategy and sales execution for a $12B crude refinery project for Petroecuador in Ecuador.• Determined asset values, potential lifetime value of the plant, and capital/debt funding options.• Identified global financial institutions with the risk tolerance and capacity to fund $10B of investment; developed financial value propositions for each potential funding institution.• Supported the international tour to secure funding from the EXIM bank in the US, Bank of Development in China, Barclays, Deutsche Bank, and other international funding organizations.• Managed relations with Latin American and Asian partners and clients during project planning.Analyzed commodity futures prices to support $8M in funding for an engineering study in Ecuador.Developed a system of information and analysis to determine the feasibility for developing oil, gas, and power plant projects in accordance with the country’s production and utilization of natural resources.Supported development of project and company level operations and financial key performance indicators (KPIs).

Master Of Science In Finance, Finance

Mba - Master Of Business Administration, Business Strategy, Business Analytics & Business Consulting

Bachalor Degree In Business Administration, Marketing And Finance