Senior Product Marketing Manager, Voice Of The Customer Analytics
Melville, New York, Us
• Manage global solutions marketing of Speech Analytics, Text Analytics, Data Analytics and Workforce Optimization technologies (300%+ revenue growth from 2006 – 2010)• Gather, analyze, and document marketing requirements for new product development• Manage go-to-market strategy and resources for global product launches • Define market segmentation, marketing vehicles and product positioning • Coordinate social media activities including company blog, Twitter and Facebook sites.• Develop strategy of collateral (datasheets, whitepapers, solutions guides, sales presentations), communications programs (webinars, monthly email blasts), sales tools (product demos, pricing and packaging definition) and customer case studies• Develop communications plans for project activities with management, regional/global sales teams and channel partners to drive unified messaging and collaboration• Plan, develop, and deliver sales enablement systems • Support sales as subject matter expert by reviewing, documenting and assessing customer operations in order to skillfully demonstrate and educate on product value• Conduct broad competitive analysis and competitor-specific sales support initiatives• Reputation as industry thought leader via speaking engagements, webinars and articles