Diego Campos Email & Phone Number

Vernier, Geneva, Ch

• Lead the Hydration and Refreshment growth platform across Europe, driving growth strategy alongside consum-er-proven value proposition.• Responsible for identifying current market opportunities for the growth platforms on a regional level.• Delivers ongoing regional campaigns for the growth platform, consistently fuelling sub-regional innovation roadmaps.• Serves as an outward-facing advocate for the growth platform, representing it in industry gatherings, with ex-ternal partners, and during customer engagements.• Employ appropriate decision-making and utilize marketing tools, including digital resources, external databases, and Consumer and Sensory Insights programs.

Schiphol Oost, Amsterdam, Nl

Responsible for Communication Strategy and creative work for Mentos worldwide.

Schiphol Oost, Amsterdam, Nl

Responsible for the overall powermints category global development with brands including Mentos, Smint and Frisk.• Currently working on the “Powermints Global Playbook” to help markets around the world execute globally consistent brand communication, understand best practices, and the latest strategies • Working on opportunities and managing a global project to simplify all brand and packaging materials to enhance consumer understanding of product offerings• Global Campaign development for Smint and Frisk.

Schiphol Oost, Amsterdam, Nl

Responsible for the overall strategic direction and business management of the Airheads brand including the development of strategic marketing plans and managing the P&L to achieve top and bottom line business objectives. Collaboratively managing Airheads team to continually improve business performance through regular analysis of tactics, evaluation of efficiency and effectiveness, and maximize business performanceLed the Diversity and Inclusion program within PVM USA and was responsible for designing and implementing all D&I initiatives.

Schiphol Oost, Amsterdam, Nl

Transferred to the US to lead strategic direction and P&L of Mentos Mints for the US market. Lead annual brand planning, marketing plans (video, digital, social and shopper) and innovation. Owning five-year innovation pipeline for the mint’s portfolio. Lead annual business review, brand planning and monthly demand review. Lead local and global initiative cross-functional team (Insights, Sales, Finance, R&D, SupplyChain) to develop, qualify and commercialize new products. Partner with sales to plan and execute at retail. Expanded Mentos mints into new benefit spaces/ building innovation pipeline, accelerating sales and developing future business model/ commercialization strategy. One direct report.

Schiphol Oost, Amsterdam, Nl

Responsible for brand development and innovation on Mentos, Fruittella and Chupa Chups. Developed the enhanced five-year innovation pipeline focused on maintaining retailer and consumer excitement. • Led development of interactive, direct marketing and sales promotion which drove bottom line business results to exceed forecasts by 20% • Led the developed and implementation of annual marketing plans for the Mentos brand under the candies segment, with a national budget of R$8 MM

Schiphol Oost, Amsterdam, Nl

Responsible for assisting and guiding local marketing teams in their marketing strategy implementation and alignment with global brand positioning and product offerings for the Fruittella brand. Led major new product innovations, collaborating closely with global cross-functional teams (from consumer insight generation to product finalization) and commercial activation (promotional masterplan, roll-out calendar).• Led 30+ person, multi-functional project and agency teams across 3 continents to launch new benefit-led candies into new category segments, packaging formats, and customer channels.

Schiphol Oost, Amsterdam, Nl

Responsible for developing consumer-focused product offerings and the corresponding two-year innovation plan to bring the products to life, project management, managing and building long-term cross-functional relationships, & budget management. • Extensive business, data, and opportunity analysis • Leveraged Nielsen data to make business recommendations to address business results

Master'S Degree, Marketing/Marketing Management, General

Master Of Business Administration (Mba), Marketing/Marketing Management, General

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor, Business, Management, Marketing, And Related Support Services

Master Of Business Administration (M.B.A.), Marketing