Diego Marino Email & Phone Number

Montevideo, Uruguay

Development and execution of communication strategies across various media to position the company, producing content for internal and external marketing initiatives. Coordination with regional leaders to align the content strategy with the challenges of each market, clearly communicating key industry trends to the internal team. Generation of creative ideas to stand out in the industry and collaboration with multiple teams in content collection and execution. Creation of content in… Show more Development and execution of communication strategies across various media to position the company, producing content for internal and external marketing initiatives. Coordination with regional leaders to align the content strategy with the challenges of each market, clearly communicating key industry trends to the internal team. Generation of creative ideas to stand out in the industry and collaboration with multiple teams in content collection and execution. Creation of content in various formats (blogs, social media, emails, case studies) and specific strategies such as Account-Based Marketing (ABM), tailoring content for key accounts and accelerating the sales process. Focus on customer retention by delivering content that enhances the experience and fosters loyalty. Use of a data-driven approach to analyze content performance and search intent, identifying opportunities and sharing insights to inform strategic decisions.Monitor and report on content performance. Consistently share data and insights with management and how it influences strategic decisions Show less

As a Senior UX Content Writer at a technology company, I played a key role in creating strategic content to enhance user experience and support internal business objectives. My main contributions included:Creation of Procedure Manuals:I designed and wrote clear, detailed manuals to standardize internal processes. These guides helped different teams implement tools and workflows efficiently, ensuring consistency and ease of use.Research and Development of an Internal… Show more As a Senior UX Content Writer at a technology company, I played a key role in creating strategic content to enhance user experience and support internal business objectives. My main contributions included:Creation of Procedure Manuals:I designed and wrote clear, detailed manuals to standardize internal processes. These guides helped different teams implement tools and workflows efficiently, ensuring consistency and ease of use.Research and Development of an Internal Tool:I led the research and conceptualization of an internal tool designed to manage and send B2B email campaigns. I worked closely with design, development, and marketing teams to identify internal user needs and adapt the tool to market demands.Evaluation and Optimization:I conducted continuous testing and evaluation of the tool to ensure its usability and performance. Additionally, I wrote functional content for the interface, such as labels, instructions, and messages, with the aim of optimizing the user experience. Show less

Montevideo

Professor in charge of Creativity Lab in Social Communication career. Course objectives: improve creative content development, strategy and concept skills in advertising.

Montevideo, Uruguay

Spanish and English Senior Creative Copywriter focused on content creation.Part of Creative Production Team, working closely with marketing teams to create and adapt content, enhancing a growing portfolio of products and services in an entertainment & technology company. Creating content for websites, digital ads and social media.Responsibilities: • Create original content for products and services in an entertainment & technology company.• Adapt and create concepts… Show more Spanish and English Senior Creative Copywriter focused on content creation.Part of Creative Production Team, working closely with marketing teams to create and adapt content, enhancing a growing portfolio of products and services in an entertainment & technology company. Creating content for websites, digital ads and social media.Responsibilities: • Create original content for products and services in an entertainment & technology company.• Adapt and create concepts, ideas, taglines, slogans, banners, landings and other promotional texts.• Approve social media content created by our partner agency.• Adapt existing content in English and Portuguese into Spanish or vice versa.• Work with the Marketing Acquisition and Life Cycle Management teams to provide content pieces to be featured in marketing campaigns with knowledge of SEO best practices. Show less

Montevideo

Development of creative content for international and local brands: The Coca-Cola Company, L´Óreal, Scotiabank, Sodimac, Nestlé, MasterCard, Mapfre.Responsibilities:•Digital content creation and supervision of communicational strategies.•Conceptualization. Development, creation and supervision of campaings through media.•Supervision media campaigns implementation.

Belfast, Reino Unido

Customer support via phone and email. Highly trained in Cisco´s products as Webex and Jabber in order to troubleshoot technical issues. Responsable of managing customer’s support contracts, providing entitlement and advice on Cisco’s policy. Member of the Get involved Team, focused on the communication of the brand, internally and externally.Managment training completed, development of managment skills on a supervised PDP (professional development program).

Montevideo, Uruguay

Montevideo, Uruguay

Creation and production of national and international advertising campaigns for brands like DIRECTV, Volt, IBM and Conaprole (one of the biggest milk company in Latin America).Responsibilities: •Performing presentations to clients of ideas related to communication.•Working with marketing departments in order to develop the best communication strategy for brands.•Supervising the production of commercials, having an active role in filming and radio sets giving clear… Show more Creation and production of national and international advertising campaigns for brands like DIRECTV, Volt, IBM and Conaprole (one of the biggest milk company in Latin America).Responsibilities: •Performing presentations to clients of ideas related to communication.•Working with marketing departments in order to develop the best communication strategy for brands.•Supervising the production of commercials, having an active role in filming and radio sets giving clear instructions to actors. Show less

Bachelor'S Degree, Social Communication - Advertising And Marketing

Education record

Student exchange in one of the most important universities in Spain. The program coursed was focus in strorytelling, new technologies.