Diego Martone work email
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Diego Martone personal email
President at Demia, market research and consulting company, which focuses its activities in conducting scenarios research for financial, FMCG and digital oriented company. I am an expert on innovative products and services via digital channels: from discovering new trends and insights, to studing positioning and forecast adoption and selling, and finally implementing them for my customers, with an action research approach combined with Demia methodologyIn recent years I focused my activities market research studies on Generation X-Y-Z, giving insights and new business opportunities to several brand and markets, especially in Italy.I have been developing methodologies in conducting online interviews (through internet) and community management, in cooperation with Harris Interactive in late '90.In '00 years, I have been developing new methodology and software for conducing conjoint analysis. Demia sells its Rs-w proprietary software to the most important market research companies worldwide.I wrote following books: with G. Marvelli "Prendi i soldi e investi" Etas ed., which was distributed in Italy with Corriere della Sera (more than 24.000 copies)."Online Market Research: Tecniche e metodologia delle ricerche di mercato tramite internet" (Franco Angeli Editore) "La conjoint analysis per la ricerca sociale e di marketing" (Franco Angeli Editore) "Web survey" in "Modern Analysis of Customer Surveys: with applications using R", Wiley ed."I Nuovi Dei dell’Olimpo dei Consumi: alla conquista dei Millennials", Lulu ed."Senza Età: Come generazioni diverse coesistono e insieme creano valore" ed. EgeaSpecializations: Innovation, competitive analysis, conjoint analysis, market scenarios, trends analysis, develop international relationships and partnerships, digital marketing
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Presidente E CeoDemiaItaly -
President And CeoDemia Jan 2006 - PresentTrieste, ItaliaI founded and manage a strategic consulting and market research Institute that primarily operates in the Italian market, working for companies interested in developing systems to measure attitudes, opinions and preferences of consumers through sample surveys, data mining through access to internal databases, social media analytics and big data. Some of the projects I realized, have been planned for the construction and / or assessment of dashboards and analysis mode dedicated to the management. Strategic Consulting, Marketing Research, Action Research, Conjoint Analysis, Innovation
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BloggerIlgiornale.It May 2016 - PresentMilan Area, ItalyI segnali e il rumore -
ColumnistFiera Milano Media Mar 2012 - Sep 2016Milanocolumnist of Digital World in InStore, bimonthly, addressed to the large-scale distribution GDO -
Board AdvisorKiwari Mar 2013 - Mar 2015Milano, Italycreation and launch of sconty.it leader in Italy for the distribution of discount coupons printable via Internet and mobile, negotiation and partnership with reference player in the sector and the responsibility of the markeitng and communication plan. I conducted surveys of consumers habits and built metrics and KPIs for monitoring distribution campaigns of coupons distribuited by major brands of retail FMCG and Travel via digital properties and social platform -
Consultant, Managing DirectorJepro Srl Oct 2011 - Sep 2014Milan Area, ItalyCoordination of the team responsible for the communication of digital and MacefHomi from 2013, the international b2b interior and exterior fair that takes place twice a year at the Fiera Milano - Italy. Building of the fans and followers community on the major social platforms, with particular reference to the network of professionals on Linkedin, plan design publishing on social media channels, app Macef, operation and measurement of digital adv campaigns were the main activities of my team made, the results are quantitativamene and qualitatively important, above management expectations
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Shareholder, Marketing DirectorYu - Independent Financial & Insurance Services 2011 - Apr 2012BolognaI coordinated the marketing team with the supervision of the coordinated company image andsetting the editorial plan of the main social networks and their measurements of the campaign effectiveness (social media analytics)innovation & marketing
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ColumnistIl Sole 24 Ore Jan 2008 - Dec 2011Milano, Italiacolumnist on Ambiente Cucina -
Research FellowshipUniversità Degli Studi Di Trieste - Dipartimento Di Ingegneria Civile E Ambientale (Dica) Jul 2010 - Jul 2011Trieste, Italiaconstruction of models to estimate the flow of people in home-universities (students and staffTA) to support the plan of Mobility Management Units. They include various publications based on the collected data and the estimates produced, as well as the elaboration of the plan of Units Mobility ManagementUnimob - see www.units.it/unimob -
Professor Of Sociology (E-Research) (Contract Professor)Università Degli Studi Di Trieste Nov 2005 - Oct 2010Trieste, Italiacontract professor E-research in c.i psychology/sociology "E-research: le nuove frontiere nella rilevazione quantitativa e qualitativa di marketing (S.S.D. M-PSI/01) nel corso di laurea Specialistica in Psicologia (2005-2008) e ""E-research: le nuove frontiere nella rilevazione quantitativa e qualitativa di marketing" come modulo del corso integrato di "Psicologia economica e sociologia del lavoro" nel Corso di Laurea Magistrale in Psicologia
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Key Client Strategic ConsultantTomorrow Swg 2006 - Dec 2009Milano, ItaliaKey Client consultant dedicated to some engaged in highly complex projects and systematic trend analysis. In view of the nature and difficulty of methodological approaches I could support these companies in the integration of the data collected within their CRM systems and implementing real-time analysis of the trend of customer satisfaction. These activities were accompanied by even those of disclosure at conferences, seminars and press sector (articles, editorials, interviews) -
Advisor, Board Member And Director Of Interactive And Trends Dept.Swg Jun 2002 - Dec 2005Milano, ItaliaDevelopment in partnership with Harris Interactive (NASDAQ: HPOL) of methodology and platform for marketing research surveys through the Internet. I built, along with the team I directed, the first Italian community of people surveyed via web (CAWI) collaborating with world leaders in the sector. As a member of the Board of SWG I helped the Institute transition from the phase of investigations based mainly on system CATI (telephone) to the CAWI (Internet) with a very important transformation of the business model and margins associated
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International Master In Tourism And LeisureMib School Of Management 2006 - 2008Trieste, ItaliaTeacher of Internet Based Marketing Research -
Associated Partner, Marketing Research And Digital Innovation ManagerCommstrategy Jun 2000 - Feb 2006strategic consultant for national and international companies developing and coordinating their strategies and approaches in the go to market. Among the major projects are following:- Segmentation of the market for online traders- Creation of IBEF (Index of Economic Welfare of Families) within a permanent observatory on savings and investments of Italian families- Design and implementation of Digital Finance in partnership with Nielsen NetRatings, containing analysis and insight on the placement and services of the major banks operating in the digital marketStrategic Consulting, including business plan & sales strategy development -
ColumnistIl Mondo Mar 2002 - Dec 2005Milano, Italiacolumnist of surfer -
Teacher At Mib School Of ManagementMib School Of Management Apr 2005 - Jun 2005Trieste, ItaliaTeacher of Marketing Research in Financial for market analysis at MIB Specialization Course on "Marketing and market research"
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Senior Market Research Account E Interactive And Trends ManagerSwg Jun 1991 - May 2000Trieste, ItaliaI worked primarily for clients in the banking, insurance, media and political sector, conducting studies and market analysis of customer satisfaction, segmentation, positioning and political estimates and trendsopinion polls, marketing research
Diego Martone Skills
Diego Martone Education Details
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Philosophy - Psycology
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Neuroscience And Cognitive Science (Psychology)
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Camera Di Commercio Di TriesteInnovation Manager 2.0 -
Europrogettazione TriesteEuroprogettazione
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Petrarca
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Corsi
Frequently Asked Questions about Diego Martone
What company does Diego Martone work for?
Diego Martone works for Demia
What is Diego Martone's role at the current company?
Diego Martone's current role is Presidente e CEO.
What is Diego Martone's email address?
Diego Martone's email address is di****@****emia.it
What schools did Diego Martone attend?
Diego Martone attended Università Degli Studi Di Trieste, Università Degli Studi Di Trieste, Camera Di Commercio Di Trieste, Europrogettazione Trieste, Petrarca, Corsi.
What are some of Diego Martone's interests?
Diego Martone has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Innovazione, Nuove Tecnologie, Education, Poverty Alleviation, Science And Technology.
What skills is Diego Martone known for?
Diego Martone has skills like Market Research, Ricerche Di Mercato, Strategia Di Marketing, Marketing Research, Market Analysis, Digital Marketing, Marketing Digitale, Competitive Analysis, Analisi Di Mercato, Ricerche Di Marketing, Marketing Communication, Business Plan.
Who are Diego Martone's colleagues?
Diego Martone's colleagues are Sethuraman Rajasekar, Mariana Correia Gamarano Balter.
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