Global Digital Communications Specialist
Current• Leading the design and implementation of the Better Than Cash Alliance's Digital annual communications strategy, including the growth of engagement in social media channels and video production development.• Under my leadership, social media channels experienced a 42% Year-over-year (YoY) engagement growth, a 33.8% YoY growth in total audience, and an 84% YoY growth in YouTube video views.• Producer of diverse communications products to explain how Digital Payments help advance the… Show more • Leading the design and implementation of the Better Than Cash Alliance's Digital annual communications strategy, including the growth of engagement in social media channels and video production development.• Under my leadership, social media channels experienced a 42% Year-over-year (YoY) engagement growth, a 33.8% YoY growth in total audience, and an 84% YoY growth in YouTube video views.• Producer of diverse communications products to explain how Digital Payments help advance the SDGs to diverse audiences, including financial services providers, policymakers and international development organizations.• Organizing workshops, peer exchanges and panels on digitization and financial inclusion involving fintech associations, NGOs, and government institutions in Latin America.• Drafting and editing a wide range of communications materials, including social media posts, digital postcards, comment pieces, and newsletters, following the latest trends in design and creativity.• Led the internal AI task force dedicated to researching and establishing how to securely and responsibly use AI tools and services, including drafting internal guidelines and delivering learning sessions.• Setting targets, with timelines and deadlines, alongside a robust monitoring and evaluation protocol, including data analytics.• Working closely with key colleagues to identify essential learning resources from external sources to share with our members and global audiences.• Submitting quarterly evaluation reports on the impact of the Alliance's communications activities on social media and other digital platforms, analyzing data to continue innovating and improving to drive engagement.• Working with colleagues, particularly from the Latin America Regional Team, to help design and implement communication and advocacy strategies at national and regional levels. • Coordinate with vendors on the production of materials, such as reports. Show less