At this agency I was in charge of all kind of tasks related to the creative direction. That included the ideas themselves, the overall coordination of the creative area, writing and designing PPT or PDF presentations, develop log term strategies, supervise the designers work, meet with the client and present them the projects etc. My work covered the entire universe of possible activities within BTL: sweepstakes, reward and loyalty programs, employees incentive programs, events of all kinds, brand launches, on premise activations, trade marketing, direct marketing, social media, web sites etc.Among the clients I worked with, there are: Chevrolet , Volvo Trucks , Renault Trucks, Villa del Sur, Levité , Quilmes , Huggies , Fargo, the entire portfolio of Kraft cookies, Clight , Day's , Danone , Pepsi, etc.

With two partners we created the first Rock 'n roll related expo show from Argentina. The expo took place in october 2012 and it included live concerts, presence of all mayor record label, musical instruments companies, cds and records sales, live interviews with musicians etc.

This was my first job in advertising. I rapidly went from a copywriter assistant to the only copywriter in the agency, in charge of multiple accounts and all kinds of creative tasks. I wroked with: 7up, Pepsi, Terrabusi, Quilmes, H20, Barbie, Lays, Doritos, Frigor, Gatorade, Clight, Bimbo, Club Social, Pringles, Movistar, Brahma, Yogurísimo, Nescafé, Dolca,

I worked as a journalist, covering live concerts, doing interviews, and generally writing about music in the magazine.

Basic office tasks.