He started at a young age, editing books and magazines.As a result of the growth of his small business, he was able to incorporate advertising.The birth of personal computers enabled him to get to know his clients individually, establishing a personal relationship that gave birth to a stronger bond between him and his clients. Due to this, his agency acquired importance within the banking world and thanks to it, Ogilvy & Mather bought the small agency for the development of American Express in Argentina. It´s name became Ogilvy Direct. In this early stage Diego worked as the Account Director of the Amex Green Card account and would later become it´s CEO.Some years later, CITIBANK approached him to develop the Pension Fund business, for the first time in the country, due to his ample knowledge of acquisition and data base management. He was incorporated as Staff for the CEO o Sur seguros de Retiro, forming a company of 60 branches and 400 employees.After this, Young and Rubicam who, at the moment, wished to install a branch of Wunderman in Argentina entrusted him with its foundation and management as CEO. He developed and helped Amex Corporate Card, DuPont, Revlon, Skytel, among other brands.He acquires the Cato Johnson branch in Argentina, where he expands its promotion business... At this stage of his career he decided to branch out on his own and opened his Adverting Agency. Shortly he acquired other agencies consolidating his growth. In this stage his services expanded to the following brands: Revlon, Accord, Kaiser Ross, Visa, Carrefour and Trilenium among others.Grey Worldwide bought his agency and he associates with them to create Grey Direct in the country. There he is both shareholder and president incorporating the accounts of Nextel, Accord, Pulte Homes, Carrefour and others.With the sale of Grey Worldwide, he sold his shares in the company and continued with his own agency where he is at present.Specialties: Social Network , Interactive, digital, marketing, agency, relationship marketing, direct marketing