As a Retail Media Product Manager Jr. at OXXO, I spearhead the optimization of in-store advertising strategies to drive sales growth and enhance customer engagement. I collaborate with cross-functional teams to develop and implement innovative marketing campaigns tailored to specific store demographics. I also analyze consumer data and market trends to identify opportunities for product placement optimization, resulting in an increase in product visibility and sales.With more than 8 years of experience in the retail industry, I have a proven track record of success in various roles, from Trade-Marketing Coordinator to Key Account Specialist. I have a keen eye for detail and an innate ability for innovation, excelling in driving process improvements and ensuring operational efficiency. I hold a Bachelors degree in Marketing, from Universidad Tecmilenio, where I acquired skills in Artificial Intelligence for Business, VBA Excel, and Tableau. My aspiration is to further develop my career in product management, leveraging my expertise in retail data and consumer insights to make strategic decisions. I thrive in challenging situations, I am skilled in multitasking, and I am committed to continuous learning and professional growth.