Diego Muñoz Email & Phone Number

Monterrey, Nuevo León, Mexico

Implemented new communication channels such as Radio and WiFi Marketing, creating a relevant and monetizable in-store media network.Conducted A/B testing on emerging channels to enhance functionalities and ensure the health of each platform.Supported the expansion of 3,000 stores with digital screens for digital signage and the deployment of radio in 2,000 stores by 2025.Developed comprehensive business models for monetizable in-store media channels.Established and maintained strong relationships with international suppliers to drive product innovation in our in-store media offerings.Collaborated with cross-functional teams to create targeted marketing campaigns that resonate with specific store demographics.Analyzed consumer data and market trends to optimize product placement and in-store advertising strategies, boosting visibility and sales.

Monterrey, Nuevo Leon, Mexico

• Orchestrated fixture installation across 1,100 stores, managing multiple outsourcing companies to ensure timely execution and quality standards adherence.• Developed and executed services strategy, enhancing customer experience and increasing store profitability in a region with annual sales of $550 million.

Monterrey, Nuevo León, Mexico

• Led commercial execution and strategy for 170 stores, implementing plan-o-grams, in-store signage, and merchandising strategies resulting in a 8% increase in sales.• Fostered strong relationships with store managers and staff to ensure consistent brand representation and adherence to marketing initiatives.

Mexico City

• Directed commercial strategy for 150 stores, optimizing plan-o-grams and merchandising displays to maximize product visibility and drive sales growth.• Implemented targeted marketing campaigns to promote seasonal products and capitalize on emerging consumer trends.

Monterrey, Nuevo Leon, Mexico

• Developed strategic partnerships at the institutional level, leveraging resources with outsourcing companies to meet project deadlines and achieve organizational goals.

Monterrey, Nuevo Leon, Mexico

Pachuca De Soto Y Alrededores, México

• Managed OXXO channel at a regional level, benchmarking performance and implementing sales strategies across 150 stores.

Pachuca De Soto Y Alrededores, México

• Prospected and onboarded new clients while nurturing existing relationships to drive sales growth and ensure customer satisfaction.