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Diego Muñoz Email & Phone Number

Senior Product Manager | Specialist in In-Store Retail Media, Technological Innovation, and Business Strategy | Driving Growth and Profitability in the Retail Sector at OXXO
Location: Madrid, Community Of Madrid, Spain 8 work roles 1 school
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Role
Senior Product Manager | Specialist in In-Store Retail Media, Technological Innovation, and Business Strategy | Driving Growth and Profitability in the Retail Sector
Location
Madrid, Community Of Madrid, Spain
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Who is Diego Muñoz? Overview

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Quick answer

Diego Muñoz is listed as Senior Product Manager | Specialist in In-Store Retail Media, Technological Innovation, and Business Strategy | Driving Growth and Profitability in the Retail Sector at OXXO, a company with 7425 employees, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Diego Muñoz.

Diego Muñoz previously worked as Junior Product Manager, In-Store Retail Media at Oxxo and Regional Enabling Coordinator (Northeast Region) at Oxxo. Diego Muñoz holds Licenciatura, Business Administration And Management, General from Universidad Tecmilenio.

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Email format at OXXO

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OXXO

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Profile bio

About Diego Muñoz

As a Retail Media Product Manager Jr. at OXXO, I spearhead the optimization of in-store advertising strategies to drive sales growth and enhance customer engagement. I collaborate with cross-functional teams to develop and implement innovative marketing campaigns tailored to specific store demographics. I also analyze consumer data and market trends to identify opportunities for product placement optimization, resulting in an increase in product visibility and sales.With more than 8 years of experience in the retail industry, I have a proven track record of success in various roles, from Trade-Marketing Coordinator to Key Account Specialist. I have a keen eye for detail and an innate ability for innovation, excelling in driving process improvements and ensuring operational efficiency. I hold a Bachelors degree in Marketing, from Universidad Tecmilenio, where I acquired skills in Artificial Intelligence for Business, VBA Excel, and Tableau. My aspiration is to further develop my career in product management, leveraging my expertise in retail data and consumer insights to make strategic decisions. I thrive in challenging situations, I am skilled in multitasking, and I am committed to continuous learning and professional growth.

Current workplace

Diego Muñoz's current company

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OXXO
Oxxo
Senior Product Manager | Specialist in In-Store Retail Media, Technological Innovation, and Business Strategy | Driving Growth and Profitability in the Retail Sector
mexico
Website
Employees
7425
AeroLeads page
8 roles

Diego Muñoz work experience

A career timeline built from the work history available for this profile.

Junior Product Manager, In-Store Retail Media

Current

Monterrey, Nuevo León, Mexico

Implemented new communication channels such as Radio and WiFi Marketing, creating a relevant and monetizable in-store media network.Conducted A/B testing on emerging channels to enhance functionalities and ensure the health of each platform.Supported the expansion of 3,000 stores with digital screens for digital signage and the deployment of radio in 2,000.

Dec 2023 - Present

Regional Enabling Coordinator (Northeast Region)

Monterrey, Nuevo Leon, Mexico

  • Orchestrated fixture installation across 1,100 stores, managing multiple outsourcing companies to ensure timely execution and quality standards adherence.
  • Developed and executed services strategy, enhancing customer experience and increasing store profitability in a region with annual sales of $550 million.
May 2022 - Jan 2024

District Trade-Marketing Coordinator (South Monterrey)

Monterrey, Nuevo León, Mexico

  • Led commercial execution and strategy for 170 stores, implementing plan-o-grams, in-store signage, and merchandising strategies resulting in a 8% increase in sales.
  • Fostered strong relationships with store managers and staff to ensure consistent brand representation and adherence to marketing initiatives.
Aug 2021 - May 2022

District Trade-Marketing Coordinator (East Mexico City)

Mexico City

  • Directed commercial strategy for 150 stores, optimizing plan-o-grams and merchandising displays to maximize product visibility and drive sales growth.
  • Implemented targeted marketing campaigns to promote seasonal products and capitalize on emerging consumer trends.
Nov 2019 - Aug 2021

Project Supervisor (Corporate)

Monterrey, Nuevo Leon, Mexico

  • Developed strategic partnerships at the institutional level, leveraging resources with outsourcing companies to meet project deadlines and achieve organizational goals.
May 2018 - Mar 2019

Business Development Intern

Monterrey, Nuevo Leon, Mexico

Aug 2017 - May 2018

Key Account Sales Specialist (Oxxo)

Pachuca De Soto Y Alrededores, México

  • Managed OXXO channel at a regional level, benchmarking performance and implementing sales strategies across 150 stores.
Jan 2016 - Aug 2016

Key Account Sales Specialist (Retail)

Pachuca De Soto Y Alrededores, México

  • Prospected and onboarded new clients while nurturing existing relationships to drive sales growth and ensure customer satisfaction.
Aug 2015 - Jan 2016
Team & coworkers

Colleagues at OXXO

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1 education record

Diego Muñoz education

FAQ

Frequently asked questions about Diego Muñoz

Quick answers generated from the profile data available on this page.

What company does Diego Muñoz work for?

Diego Muñoz works for OXXO.

What is Diego Muñoz's role at OXXO?

Diego Muñoz is listed as Senior Product Manager | Specialist in In-Store Retail Media, Technological Innovation, and Business Strategy | Driving Growth and Profitability in the Retail Sector at OXXO.

Where is Diego Muñoz based?

Diego Muñoz is based in Madrid, Community Of Madrid, Spain while working with OXXO.

What companies has Diego Muñoz worked for?

Diego Muñoz has worked for Oxxo and Heineken México.

Who are Diego Muñoz's colleagues at OXXO?

Diego Muñoz's colleagues at OXXO include Angela Saide Gómez, Elizabeth Reyes, Rodrigo Ortega Vila, Joshua Navarro, and Ricky Rosales.

How can I contact Diego Muñoz?

You can use AeroLeads to view verified contact signals for Diego Muñoz at OXXO, including work email, phone, and LinkedIn data when available.

What schools did Diego Muñoz attend?

Diego Muñoz holds Licenciatura, Business Administration And Management, General from Universidad Tecmilenio.

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