Mario Diego Oliveira Dos Santos Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Key Responsibilities:Strategic Planning: I develop and implement comprehensive marketing strategies that align with tg.mob's mission to transform mobility into a uniquely connected experience.Campaign Management: I oversee the planning and execution of marketing campaigns, including our recent rebranding efforts, ensuring they meet the goals of increasing brand awareness and lead generation.Sales Optimization: I refine and manage the sales process from lead generation to closing, ensuring a smooth transition through each stage of the funnel.Performance Monitoring: I regularly track and analyze KPIs to gauge campaign effectiveness and sales team performance, making data-driven decisions to enhance productivity and efficiency.Team Leadership: I lead and inspire a team of marketing and sales professionals, fostering an environment of creativity, innovation, and growth.Stakeholder Engagement: I collaborate with key stakeholders within the company to align marketing and sales objectives with business goals. I maintain strong communication with company directors to ensure strategic alignment.

Developed data-centric marketing strategies, optimizing automated campaigns via Meta Ads and Google Ads.Managed WordPress websites, ensuring SEO best practices and data-driven content strategies.Utilized CRM systems to enhance customer engagement through comprehensive email marketing campaigns.Coordinated with sales and customer service departments to align marketing efforts using data insights.

São Paulo, Brasil

Led the development of data-driven marketing strategies for various brands within the group, including Buba, Mart, and Buba Care.Implemented and optimized automated marketing campaigns through Meta Ads and Google Ads, improving targeting and conversion rates.Managed the maintenance and performance tracking of three WordPress websites, ensuring SEO best practices and data-driven content strategies.Developed comprehensive email marketing campaigns utilizing CRM systems to enhance customer engagement and retention.Coordinated with cross-functional teams to align marketing efforts with sales and customer service departments, leveraging data insights for continuous improvement.

São Paulo, Brasil

Drove revenue growth by developing and optimizing data-centric B2B marketing strategies, focusing on paid online marketing, SEO, and inbound marketing.Identified and leveraged opportunities to build new audiences, utilizing data analysis to inform strategic decisions and enhance growth results.Produced detailed performance reports for the Marketing/Growth team, C-level executives, and board members, focusing on key metrics such as CPL, MQL, and CPA.Conducted thorough analyses of website traffic by channel, optimizing user acquisition and retention strategies.

São Paulo, Brasil

Led revenue growth initiatives by developing and optimizing data-driven marketing strategies for acquiring new B2B and B2C customers.Coordinated brand awareness campaigns and analyzed their performance, using data to drive continuous improvement.Collaborated with cross-functional teams to develop and execute B2B marketing actions, focusing on converting qualified leads.Generated comprehensive reports for stakeholders, highlighting key metrics like CPL, MQL, and CPA, and providing actionable insights for strategy enhancement.

Belém, Pará, Brasil

Maintenance of the budget (approximately R$ 400.000 monthly), manages the lead acquisition channels.Responsible for get insights and data-driven decisions in the sales process with commercial partners.Responsible for integrating actions in partnership with commercial department and Maintainer (Grupo Ser), reporting directly to marketing director and university directors / deans.Coordination and analysis of conversions with the commercial department of the university, through sales pipeline and management of acquisition channels.Creation of a marketing strategy to attract leads through ad management on Google, Instagram and Facebook, control the budget and achieve monthly goals.Among the main success indicators are Conversion Rate, Withdrawal Rate and Cost Per Lead.

Prospected and managed client accounts, developing data-driven marketing strategies that significantly enhanced client performance.Conducted extensive analysis to optimize online paid marketing, SEO, and inbound marketing efforts.Led an Inbound Marketing project that generated over R$ 21 million in sales for a key client, showcasing the effectiveness of data-centric strategies.Controlled sales pipeline metrics and KPIs such as Churn rate and CAC, using data to drive client retention and growth.

Postgraduate In Social Network Communication, Communication And Media Studies

Technological Graduation In Advertising Creation And Production, Propaganda E Marketing