Diego Poblete Moreno, 🎓 Msc. U Chile Email & Phone Number

Santiago, Santiago Metropolitan Region, Chile

Main challenges:Paid Media- Find effective ways to stand out from the crowd and grab the attention of users.- Stay up-to-date on changes in the algorithms and policies of the platforms (Google Ads and Meta) to adapt their strategies and maximize results.- Perform effective targeting using user demographics, interests, and behaviors to reach the right people with alliance ads.- Maximize the return on investment.- Interpret data and make adjustments in real time to optimize campaigns based on the results.- Keep abreast of developments and quickly adapt to new opportunities and challenges that arise.CRO & Metrics- Correct configuration and management of tags, triggers and variables.- Communication and collaboration with other teams.- Management of complexity, maintenance and updating of labels.- Testing and debugging.and stay current with GTM updates.- Configuration and customization of events: GA4 and GU- Analysis and visualization of data (metrics, dimensions and analysis techniques).- Monitoring and analysis of users- Integration between digital tools and platforms to obtain a more complete and coherent vision of marketing activities and results in different channels, complying with privacy and data protection.- Data extraction and transformation.- Create customized and interactive visualizations for reporting.- Collaborative design of data visualization panels.- Maintenance and update of visualizations.- Correct configuration of experiments.- Design and develop effective variants that are relevant to experiments and provide an improved user experience.- Collection and interpretation of data.- Implementation management in productive environments. (Multidisciplinary team work).

Santiago, Santiago Metropolitan Region, Chile

Building Performance and CRO teams to enhance visibility and continuously optimize conversion rates, improving user experience by integrating UX, Data Analysis, Growth, Front End, and Business teams (Cells).

Santiago, Región Metropolitana De Santiago, Chile

Growth Hacking and Growth Marketing: I implemented growth hacking techniques to quickly identify and exploit growth opportunities. I used growth marketing strategies to develop and implement campaigns that fostered sustainable growth, focusing on customer acquisition and retention.SEO and SEM: I optimized website content and structures to improve search engine rankings, significantly increasing organic traffic. In parallel, I managed effective SEM campaigns, including Search, Display, Video, and Shopping Ads, to maximize advertising ROI.Social Media Management (Facebook/Instagram Ads): I designed and executed advertising campaigns on Facebook and Instagram, using advanced targeting to reach specific audiences and improve engagement and conversion rates on social media.Email Marketing: I developed targeted and personalized email marketing campaigns that increased open and click rates, improving customer communication and long-term retention.Benchmarking: I conducted detailed comparative analyses to identify industry best practices and opportunities for improvement, ensuring our strategies were always aligned with market trends and outperformed competitors.Blogging: I created and managed relevant and engaging blog content that positioned the company as a thought leader in our industry, driving organic traffic and lead generation.Unconventional PR: I implemented unconventional public relations tactics to capture the attention of media and target audiences, generating positive media coverage and increasing brand visibility.Affiliate Program: I developed and managed the affiliate program, incentivizing strategic partners to promote our products and services, expanding the sales network and increasing revenue.

Santiago, Región Metropolitana De Santiago, Chile

Growth HackingGrowth MarketingSEOSEM (Search, Display, Video, Shopping)Social Media Management (Facebook/Instagram Ads)Email MarketingBenchmarking BloggingUnconventional PRAffiliate Program

Santiago, Santiago Metropolitan Region, Chile

• Desarrollar proyectos en colaboración con socios para implementar e integrar soluciones de Google Marketing Platform, enfocados en casos de uso que generen valor para los objetivos comerciales del cliente. Por ejemplo, utilizar Google Analytics 4 para analizar el comportamiento del usuario y optimizar campañas publicitarias en Google Ads.• Construir y fomentar un conocimiento profundo de las soluciones de GMP, proporcionando orientación tanto a clientes como a socios. Esto incluye el uso de Display & Video 360 para gestionar campañas de publicidad programática y maximizar el alcance y la eficiencia de las inversiones.• Establecer asociaciones que gestionen la publicidad de los clientes en GMP, utilizando datos, mediciones e información sobre la audiencia. Por ejemplo, emplear Google Tag Manager para gestionar etiquetas de seguimiento, facilitando la recopilación de datos precisos y en tiempo real para la toma de decisiones informadas.• Construir la planificación comercial estratégica con socios, definiendo estrategias comerciales conjuntas, objetivos y tácticas de ejecución para los mercados de los socios. Esto incluye la utilización de Campaign Manager 360 para planificar, ejecutar y medir campañas de publicidad digital, asegurando que los objetivos de marketing se cumplan.• Mantener relaciones sólidas con socios, convirtiéndose en su asesor de confianza en MarTech. Esto implica trabajar estrechamente con ellos para identificar oportunidades de mejora en sus estrategias digitales, utilizando herramientas como Google Optimize para realizar pruebas A/B y personalizar la experiencia del usuario, mejorando así la conversión y la satisfacción del cliente.• Utilizar herramientas avanzadas como Google Data Studio para crear paneles interactivos y reportes personalizados, permitiendo a los socios visualizar y comprender mejor el rendimiento de sus campañas en tiempo real, y tomar decisiones basadas en datos para optimizar sus estrategias de marketing.

Santiago, Región Metropolitana De Santiago, Chile

Design and implement the Marketing Plan.Design and implement the Sales Process Model.Lead work teams (sales, digital agency, and advertising, marketing and web team, call center, and promoters).Generate reports, sales análisis, and different marketing activities.Achievements: Establish sales procedures and management controlImplementation of research and systematic market orientation to increase the competitiveness and performance of sales forces in order to achieve continuous improvement in the search for new competitive advantages.Increase the generation of new customer opportunities by 55% (2017 to 2018) through the implementation of the website and strategic alliances, exceeding 10 thousand new customers and 36 thousand sales, in addition to positioning the website within the top 20 sites that sell in Chile.Sustained sales expansion of 15% reaching 550 million per year.Development of the e-commerce platform that achieved 10% of the monthly sale, achieving savings of 50 million in commissions in 2018. decrease the abandonment rate from 35% to 15%, increasing the lifetime value and profitability of customers.Increase store purchase preference by 25% in 2 years.Generation of alliances that allowed the brand greater broadcast in media such as television, radio, and daily. Under exchange mode. Achieving advertising savings of 2.5 million per month.

Santiago, Región Metropolitana De Santiago, Chile

Digital Marketing Strategy.Planning and execution of strategies focused on customer acquisition, improving the user experience and driving conversion, developing omnichannel public relations of excellence both on the company's digital platforms (RRSS, Web, CRM, Email) and non-digital ( call center and customer service). KPI reports and financial indicators. Constant management analysis that allows a better execution of tests, reports, and retrospectives. Budgeting.Search Engine StrategiesOptimize, plan, and execute Google SEM campaigns, keyword development, ad copy creation and testing, A / B testing. Analysis and reports of performance and efficiency of campaigns, weekly, biweekly, monthly, and annually. SEO strategy to increase organic traffic, ranking, and decrease website errors. Identify trends and opportunities in the site architecture.Social media managerTimely evaluation of social media to determine a constant fit with the brand.Search for a unique and differentiated tactical position, correctly executing the brand's “Digital Body Language”. Proposals for media plans and execution of public relations and paid strategies.Analytics and OptimizationCollect relevant statistical data and performance metrics.Development of useful reports for decision making.Perform innovation or optimization of the website such as tags, links, content, texts, URLs, and headers.A technical audit of competitors' websites gathers performance data. Strengthen SEO efforts.

Provincia De Santiago, Chile

Collaborative and synergistic development of ON and OFF campaigns with DDB advertising agencies.Management, logistics, and supervision of commercials in the main media.Coordinate with other areas of the company for the correct execution of strategies.Development of new product campaigns, and presentation of business strategies.Coordination of massive events (concerts) and small (schools, openings of new stores, BTL).Market research. Reports of results of promotions and agreements.Supplier management.Development and implementation of advertising material with agencies, producers. And suppliers that print (flyers, diptychs, inserts, etc.). Management of new agreements and strategic alliances. (Business Development)Regarding Business Development.For Telepizza, I developed strategic alliances with Mastercard, Movistar, Banco Estado, Ripley, Claro, Pacific Fitness with the general purpose of sharing strengths to explore new markets that allow both companies to accelerate the development of new products and the growth of companies. These alliances did not merge capital, Telepizza provided a percentage discount of products and in return, advertising was requested through its communication platforms.In that sense, my responsibilities were to seek and take advantage of opportunities with non-competing companies. Anticipate market movements to capture exclusive alliances and establish synergistic communication with allies for the development of innovative strategies.

Collaborative development of campaigns with CCU, El Mercurio, and Banco Estado. Develop the strategic sales plan to expand the customer base and strengthen the agency's presence. Building solid and lasting relationships with clients, constantly proposing solutions that meet their objectives. Timely communication management between clients and internal team. Achieve synergy in customer marketing strategies.

Santiago, Región Metropolitana De Santiago, Chile

Asistente

𝗠𝗮𝘀𝘁𝗲𝗿'𝘀 𝗱𝗲𝗴𝗿𝗲𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦, 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴, 𝘜𝘟 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩

En este Máster con sabor a MBA por su enfoque integral, abordamos desde la investigación de mercado hasta el desarrollo de productos.

English For International Business, Business Administration And Management, General, B2

I decided to enroll in Business English classes at university to improve my English proficiency, specifically targeting business.

Digital Marketing, Traffic, Trends And Innovations

Search Engine Optimization (SEO) Search Engine Marketing (SEM - PPC) Data Visualization & Web Analytics E-Commerce & Convertion.

Advertising, Communication & Digital Media Production, Advertising

Bachelor Of Business Administration