➜ Lead and execute 360 marketing campaigns (ATL, BTL, Digital, CRM/Loyalty) aligned with strategic objectives.➜ Manage the marketing budget.➜ Oversee business performance through analysis and tracking of marketing KPIs, sales, foot traffic, preference, and brand positioning for continuous improvement and decision-making.➜ Supervise and mentor the marketing team.

➜ Responsible for the development and execution of marketing strategy for 4 company shopping centres. ➜ Analysis, decision-making, and execution of marketing actions and events in each center to ensure optimal performance and implementation. ➜ Ensuring brand standards (branding) are met in all communication pieces: print materials, digital, advertising, among others.

➜ Designing marketing strategy and commercial actions based on continuous analysis of sales and footfall in the shopping center; acting, responding, and anticipating market conditions.➜ Developing, coordinating, and executing commercial and marketing events for the shopping centre, both for mass events and smaller formats.➜ Responsible for designing and implementing market research sessions (in-depth surveys and focus groups) regularly, obtaining customer insights for designing and adjusting the business strategy.➜ 360-degree vision and management of the customer experience in the shopping centre, across all touchpoints; ensuring maximum satisfaction and experience with the fewest number of incidents in the customer journey.

➜ Responsible for ensuring the achievement of marketing plans and strategies, strategic business development, and increasing sales volumes for the assigned geographical territory.➜ Design and execution of commercial actions to ensure product availability, improve visibility at points of sale, and their results; through collaborative efforts with Philip Morris sales force and business owner clients.

➜ Designing marketing and promotional actions based on the analysis of sales indicators and inventory redistribution for all sports brands in the business: Nike, Puma, Adidas, Asics, Converse, among others.➜ Executing the proper implementation of promotional actions and brand image for each brand in the top-selling points of the company.➜ Training store managers and sales associates on product features, new releases, and providing them with arguments to maximize sales.

➜ Comprehensive training for traditional channel business owners in merchandising, customer service, marketing, pricing, accounting, and inventory management, aimed at growing their businesses profitably, increasing customer loyalty to the company's products, and their purchase volume.