Market researcher and consumer understanding professional with +18 years experienced in a wide range of industries; have worked in market research agencies and food-product corporations. Responsible for working together with Marketing or Product teams to strength the brand providing appropriate and actionable insights which nourish the strategy in multiple pillars such as brand equity, advertising and customer experience. Focused in objectives with proven ability to perform working under pressure. I like to encourage effective and happy but high-performance work teams through proactive leadership. I am enthusiastic, trustworthy, dynamic, strong team player with company strategy drive.
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ConsultorAuditor ServiceMexico City, Cdmx, Mx -
Account ManagerJato Dynamics Jul 2020 - Feb 2024Área Metropolitana De Ciudad De México* Account managing and business development.* Ensuring and securing the revenue for new and existing business. * Renewal assurance. * Commercial responsibilities for sales and pipeline building for current accounts and leads.* Linking companies needs/opportunities with JATO line business and services to generate sales.* Giving to customers advisory service in a wide range of topics, business growth and understanding, account management, problem mapping and tackling.* Building and conducting Win & Retain strategy in account management planning.* Customer Experience Ambassador. * Participation with Customer experience global team developing the customer centricity strategy. -
Account DirectorIpsos Mar 2017 - Jun 2020Ciudad De México Y Alrededores, México* Consulting of market research and customer experience research.* Contribute with Customer Experience, VOC, Marketing and/or Product teams into companies to build their market research planning and pipeline focused on brand objectives.* Presentation of results to C-Suite and Top management audience.* Sales and pipeline of Customer Experience business line in Ipsos.* Support companies to prove ROI based on customer experience measurement doing the planning and conducting either relational or transactional research projects such as Customer value, Satisfaction, NPS, engagement, Mystery Shopping, Customer Journey, etc.* Helping companies to do the most efficient and proactive way to do the information and insights deployment to relevant teams or stakeholders into the company.* Building together with companies and teamworks the best way to measure and manage customer experiences efforts to strengthen their costumer relationship based on its deep knowledge, understanding and trends.* Generate and provoke new business for Ipsos Customer experience business based on consultancy and new client approach.* Add value to result and reports delivery taking advantage of expertise and business perspective. -
Gerente De Strategy & InsightsBonafont Jun 2014 - Feb 2017México D.F.* Generate relevant and drivable information and insights through market research and consumer understanding which feed brand strategy.* Supporting either Marketing, R&D and Commercial teams for brand and product strategies generation and development.* Develop a strategic scope based on a strong market, consumer, brand and competition understanding to contribute in products and services growth.* Planning and management the research schedule and pipeline according to information needs or front facing opportunities.* Integrate and perform collected knowledge that reinforce brand building in mid and long-term planning.* Market research pipeline and budget. -
Gerente De InvestigaciónGfk Mar 2011 - Jun 2014Mexico City Area, Mexico* On charge of Banking, Automotive and IT/Telco industry verticals, developing account management, customer relationship and accounts development * Manage and lead accounts development though ad-hoc market research planning tailored for each company.* Understand and drive information needs of companies to provide drivable and timely information and insights to help building their brands strategy.* Consultancy in market research projects, methodologies and analytics to local and foreign clients giving the more suitable recommendations taking them to a success execution.* Develop teamwork skills based on client objectives.* Presentation of results to Research and Marketing director levels. -
Research ManagerSynovate Mar 2009 - Feb 2011Mexico City Area, Mexico* Client Service responsibilities, including managing, client relationship and growth for such as Unilever, Casa Cuervo, Banamex. * Leading and managing team work for both commercial and operative activities in terms of conducting all research projects. * Set up, adapting and coordination quantitative market research projects from client briefing, proposal up to results delivering and presentation.* Application and development of methodologies such as Concept Test, Product Test, Segmentation, U&A, Mystery shopper, Business-to-Business. -
Head Of International Market Research AreaKantar Tns México Feb 2005 - Mar 2009México* Lead and manage both commercial and operative team works through consultancy, sales, client service, conducting fieldwork and results delivery of international market research projects. * Quoting and proposals for international accounts detailing and enforcement projects methodology. * Client service, project set up, fieldwork monitoring and even post sales service in coordination with other TNS offices.* Analysis and recommendation for projects to be conducted. * Advising to clients and/or prospects about the best way to conduct their market research in Mexico doing the planning for both Quantitative and Qualitative projects.
Diego Ramírez Menchaca Education Details
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Licenciatura En Relaciones Comerciales -
Escuela Primaria Carmen Serdan -
Escuela Primaria Carmen Serdan
Frequently Asked Questions about Diego Ramírez Menchaca
What company does Diego Ramírez Menchaca work for?
Diego Ramírez Menchaca works for Auditor Service
What is Diego Ramírez Menchaca's role at the current company?
Diego Ramírez Menchaca's current role is Consultor.
What schools did Diego Ramírez Menchaca attend?
Diego Ramírez Menchaca attended Instituto Politécnico Nacional, Universidad Nacional Autónoma De México, Escuela Primaria Carmen Serdan, Escuela Primaria Carmen Serdan.
Who are Diego Ramírez Menchaca's colleagues?
Diego Ramírez Menchaca's colleagues are Bibiana Salgado Gonzalez, Erick López, Miriam Sanchez, Daniela Rodríguez, Elizabeth Vargas, Ivan Angeles, Martin Carrasco Rivera.
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