Executive-level leader and seasoned Chief Commercial & Marketing Officer with a proven track record of driving growth, strategic innovation, and cross-functional success in the adtech space. As a key shareholder and partner, I lead commercial and marketing initiatives that align with overarching business objectives and drive measurable growth. My extensive background spans diverse industries, including entertainment, media, retail, distribution, and digital business, enhancing my strategic vision and leadership in fast-paced, dynamic environments. Skilled in scaling operations, expanding market reach, and delivering cutting-edge, data-driven marketing solutions that elevate brand presence and performanceAreas of expertise:• Strategic Planning, • P+L, project management • Digital, mobile, social Marketing • Consumer Promotions• Brand Management • Digital business management. • Customer, Trade marketing • Media Strategy, planning• Team Development, Leadership • Change Management • E-commerce• Strategic Partnerships • Business development • BTL activities• Event ManagementCurrently Chief Commercial and Marketing Officer and Partner at Biddeo, where I drive commercial strategy, brand growth, and operational expansion in the ad tech sector.Associate professor at Universidad Nebrija, where I teach marketing, distribution and e-commerce subjets at the Nebrija Business School and at the Faculty of Communication and Arts, where I’ve received the Award of teaching excellence.Teacher and active Speaker at The Valley Business School on digital transformation in organizations. I have given workshops and speeches in companies such us Movistar. Speaker at Congresses, Conferences, etc.